"Let's Talk Loyalty" is today looking back on our conversation with IKEA's global vice president of loyalty, Aaron Mitchell.
As one of the world's most iconic retail brands, IKEA boasts 156 million members of its Family Club worldwide, a programme that brings the very best of the IKEA brand to its customers.
The IKEA Family Club focuses on community and creating emotional loyalty with customers, with the intention to create value, deepen relationships and personalize interactions with customers.
Listen to learn what we learnt from Aaron Mitchell and IKEA.
Show Notes:
1) Episode #70: Ikea Family Club with Aaron Mitchell - Global VP Loyalty
2) Aaron Mitchell on LinkedIn
Let's Talk Loyalty