Designed this way

Rajesh Dahiya, a designer and brand consultant, shares his journey from childhood curiosity about design to founding his studio, Codesign. He discusses the impactful projects he's led, including the innovative sanitation campaign for Nirmal Bharat and the intricate rebranding of Royal Enfield, emphasizing research-driven strategy and creative refinement. Rajesh also delves into his passion for education as he revised the graphic design curriculum at NID, blending hands-on learning with modern approaches to design.

Neha is the founder and principal designer of NH1 Design, which is an integrated branding consultancy firm from Gurgaon. What makes NH1’s work unique is the emphasis on the design approach that focussed on storytelling, touching emotions and creating thoughtful experiences. On today’s episode, we talk about Neha’s journey as a designer and about how she started her own design practise - NH1 Design. She also shares with us the thinking and process behind some of the interesting work that the firm has created so far. And this episode is filled with great advice and tips from Neha, which are really helpful for young creative professionals. RELEVANT LINKS Nh1 Design - nh1design.com Neha Tulsian - http://nh1design.com/about ‘The Birthplace’ Branding - http://nh1design.com/project/birthplace Hyderabad - https://en.wikipedia.org/wiki/Hyderabad Kolkata - https://en.wikipedia.org/wiki/Kolkata Marwari People - https://en.wikipedia.org/wiki/Marwari_people Wysiwyg communications - http://wysiwyg.co.in Lintas - https://www.lowelintas.in Rediffusion - https://en.wikipedia.org/wiki/Rediffusion APJ Surendra group - http://www.apeejaygroup.com Preeti Paul - https://www.bloomberg.com/research/stocks/private/person.asp?personId=106619611&privcapId=10867041 London college of Communication (LCC) - https://www.arts.ac.uk/colleges/london-college-of-communication Johnson Banks - https://www.johnsonbanks.co.uk Radform Wallis - http://www.radfordwallis.com Unreal Design - http://www.unreal-uk.com William Murray Hamm - https://wmhagency.com Bangalore (Bengaluru) - https://en.wikipedia.org/wiki/Bangalore Ray and Keshavan - https://www.business-standard.com/article/companies/wpp-acquires-ray-keshavan-106092600057_1.html VGC - https://www.vgc.in Nitesh Estates - http://nelholdings.in Nitesh Shetty - https://nelholdings.in/investor-relations/board-of-directors/ Gurgaon (Gurugram) - https://en.wikipedia.org/wiki/Gurgaon NH1 : National Highway 1 - https://en.wikipedia.org/wiki/National_Highway_1_(India) CPO Branding - http://nh1design.com/project/cpo Ottobock - https://www.ottobock.com/en/ Gait training - https://en.wikipedia.org/wiki/Gait_training Majja Branding - http://nh1design.com/project/majja Vada Pao - https://en.wikipedia.org/wiki/Vada_pav Chola Puri - https://en.wikipedia.org/wiki/Chole_bhature Ahmedabad - https://en.wikipedia.org/wiki/Ahmedabad Design for Non-designers - http://nh1design.com/project/csf Central Square foundation - http://www.centralsquarefoundation.org Don’t hide it. Period. - http://nh1design.com/project/donthideitperiod Asian Bariatrics - http://nh1design.com/project/asianbariatrics

Jasjyot Singh Hans, an Illustrator and zine-maker, explores vibrant themes of fashion, body image, and Sikh identity in his captivating work. He shares personal stories, from navigating childhood bullying to coming out to his parents, shedding light on Sikh masculinity and LGBTQ issues in India. Discussing his journey from creative aspirations to working with fashion icons like Sabyasachi, Jasjyot emphasizes the importance of creating art for intrinsic motivation rather than social media validation. His views on zines and the significance of representation in art spark a thought-provoking conversation.

Itu Chaudhuri completed his bachelor’s degree in architecture from SPA, Delhi, but left that profession to pursue his interest in Graphic Design. He started his Graphic design practice in the mid-80s, before the advent of computer desktop publishing. He is the founder and principal designer of ICD - one of the best design studios in India. He runs the studio along with his partner Lisa Rath. Since its inception, the studio has created a huge body of work, across many design disciplines that go beyond the purview of graphic design. On this episode, Itu talks to us about his journey as a designer. He talks about the transition he made, from being an Architect to a Graphic design professional and he talks about starting his own studio. He also talks about the importance of writing down our thoughts and about conscious explicit thinking. Itu shares with us the stories behind some notable client projects the studio has produced. RELEVANT LINKS Itu Chaudhuri Design - http://www.icdindia.com In Which Annie Gives It Those Ones - https://en.wikipedia.org/wiki/In_Which_Annie_Gives_It_Those_Ones Arundhati Roy - https://en.wikipedia.org/wiki/Arundhati_Roy Pradip Krishen - https://en.wikipedia.org/wiki/Pradip_Krishen School of Planning and Architecture - http://spa.ac.in/Home.aspx?ReturnUrl=%2f Sankho Chaudhuri (Itu’s father) - https://en.wikipedia.org/wiki/Sankho_Chaudhuri Ira Chaudhuri (Itu’s mother)- http://irachaudhuri.com Parsis - https://en.wikipedia.org/wiki/Parsis R K Joshi - https://en.wikipedia.org/wiki/R_K_Joshi X'Lents - https://www.discogs.com/artist/2061459-XLents Usha (Iyer) Uthup - https://en.wikipedia.org/wiki/Usha_Uthup Darkroom - https://en.wikipedia.org/wiki/Darkroom Typesetting machine - https://www.britannica.com/technology/typesetting-machine DOS - https://en.wikipedia.org/wiki/DOS Windows runtime - https://en.wikipedia.org/wiki/Windows_Runtime Adobe Pagemarker - https://en.wikipedia.org/wiki/Adobe_PageMaker Communication theory - https://en.wikipedia.org/wiki/Communication_theory Aurobind Patel - https://www.designindaba.com/profiles/aurobind-patel Italic script - https://en.wikipedia.org/wiki/Italic_script Typography Day 2015 keynote by Itu - https://www.youtube.com/watch?v=xoXq3oJqmTs NID - http://www.nid.edu NDTV - https://www.ndtv.com UX design - https://en.wikipedia.org/wiki/User_experience_design IIM Ahmedabad - https://iima.ac.in Haldiram’s - http://icdindia.com/result/Haldirams/ Bhujia - https://en.wikipedia.org/wiki/Bikaneri_bhujia Economic Times work by ICD - http://www.icdindia.com/project/newspaper-redesign/the-economic-times/136/ Business Standard - https://www.business-standard.com Times of India - https://timesofindia.indiatimes.com Nimrod by Monotype - http://catalog.monotype.com/family/monotype/nimrod Mike Monteiro - https://medium.com/@monteiro Itu’s Blog - http://icdindia.com/blog/ Specialists vs Generalists - http://icdindia.com/blog/specialists-vs-generalists/ Satyajit Ray - https://en.wikipedia.org/wiki/Satyajit_Ray Lisa Rath - http://icdindia.com/about-us/ Vernacular Etymology - https://www.etymonline.com/word/vernacular A Class Apart - http://icdindia.com/blog/class-apart/ Truck art in South Asia - https://en.wikipedia.org/wiki/Truck_art_in_South_Asia Auto rickshaw - https://en.wikipedia.org/wiki/Auto_rickshaw Gurgaon - https://en.wikipedia.org/wiki/Gurgaon Devi - https://en.wikipedia.org/wiki/Devi Mohenjo-daro - https://en.wikipedia.org/wiki/Mohenjo-daro Harappa - https://en.wikipedia.org/wiki/Harappa Dutch Design - https://en.wikipedia.org/wiki/Dutch_Design Rembrandt - https://en.wikipedia.org/wiki/Rembrandt Fab India - https://www.fabindia.com Modernism - https://en.wikipedia.org/wiki/Modernism Motorsport / Motoracing - https://en.wikipedia.org/wiki/Motorsport Motocross - https://en.wikipedia.org/wiki/Motocross Kancha(hindi) - Marbles - https://en.wikipedia.org/wiki/Marble_(toy) Design thinking - https://en.wikipedia.org/wiki/Design_thinking

Raj Dongre is a painter from Nagpur, Maharashtra. He primarily practices of Truck art, sign and wall painting. He is also associated with All India Permit, a platform created by Farid Bawa with a mission of reviving, preserving and promoting the vibrant art form of Truck painting. On this episode, Raj talks about his journey as a painter. He talks about the pre-printing era of film poster painting. He shares some interesting insights into his profession. We also talk about the changing dynamics and the future of truck art and truck artists. Hindi Translation of Difficult words श्रोताओं - Listeners फूल पत्ती - decoration आर्थिक - Financial/Economic निसर्ग - Nature रंग संगती - Colour Combination/Scheme पदक न्यास - Foot Movement/Technique RELEVANT LINKS Raj Dongre / All India Permit - http://allindiapermit.com Nagpur, Maharashtra - https://en.wikipedia.org/wiki/Nagpur Arni, Maharashtra - https://en.wikipedia.org/wiki/Arni,_Maharashtra Devanagri - https://en.wikipedia.org/wiki/Devanagari Sir J J Institute of Applied Arts - http://jjiaa.org/home.htm Panvel, Maharashtra - https://en.wikipedia.org/wiki/Panvel VT (now known as CST) - https://en.wikipedia.org/wiki/Chhatrapati_Shivaji_Terminus_railway_station Juhu, Mumbai - https://en.wikipedia.org/wiki/Juhu Air India Maharaja Mascot - https://en.wikipedia.org/wiki/Air_India / http://www.airindia.in/the-air-india-brand.htm Asian games Elephant Mascot (Appu) - https://en.wikipedia.org/wiki/List_of_Asian_Games_mascots / https://economictimes.indiatimes.com/magazines/panache/from-appu-to-bhin-bhin-the-asian-games-mascots-through-the-years/articleshow/65573138.cms Taluka (Tehsil) - https://en.wikipedia.org/wiki/Tehsil Amravati, Maharashtra - https://en.wikipedia.org/wiki/Amravati Hero Honda Splendor - https://en.wikipedia.org/wiki/Hero_Splendor Truck art - https://en.wikipedia.org/wiki/Truck_art_in_South_Asia Farid Bawa - https://soundcloud.com/designedthisway/farid-bawa Vinyl Stickers - https://en.wikipedia.org/wiki/Decal Radium - https://www.amazon.in/slp/radium-stickers/y3a2cqpkybo76mx Dhaba - https://en.wikipedia.org/wiki/Dhaba Plotter - https://en.wikipedia.org/wiki/Plotter Wagah Border - https://en.wikipedia.org/wiki/Wagah Stefan Sagmeister - https://sagmeisterwalsh.com Princess Laurentien of the Netherlands - https://en.wikipedia.org/wiki/Princess_Laurentien_of_the_Netherlands Mowgli - https://en.wikipedia.org/wiki/Mowgli Mannat ka sher - https://www.youtube.com/watch?v=n2BLQmRh9ds Gatka - https://en.wikipedia.org/wiki/Gatka Jugaad - https://en.wikipedia.org/wiki/Jugaad

Farid Bawa is a designer from Nagpur, Maharashtra. He is currently working in Amsterdam with the creative agency DDB & Tribal. Few years back he started a digital platform called All India permit, to create a support system for truck artists and to help them gain global recognition. All India Permit is on a mission of reviving, preserving and promoting this vibrant art form. On this episode, we talk about different aspects of truck art. We talk about Farid’s project AIP, we talk about the AIP road trip and about the future of this art form. Hindi/Punjabi section 12:10 – 17:40 Hindi/Marathi section 29:00 – 31:30 and 32:28 – 35:46 RELEVANT LINKS All India Permit - http://allindiapermit.com Nagpur - https://en.wikipedia.org/wiki/Nagpur Trucks in India - https://trucks.cardekho.com History of truck art - https://en.wikipedia.org/wiki/Truck_art_in_South_Asia Lassi - https://en.wikipedia.org/wiki/Lassi Pune - https://en.wikipedia.org/wiki/Pune MIT institute of design, Pune - https://www.mitid.edu.in Rawalpindi, Pakistan - https://en.wikipedia.org/wiki/Rawalpindi Partition of India - https://en.wikipedia.org/wiki/Partition_of_India Vinyl Stickers - https://en.wikipedia.org/wiki/Decal Radium - https://www.amazon.in/slp/radium-stickers/y3a2cqpkybo76mx Chakka (Axle) - https://en.wikipedia.org/wiki/Axle Ogilvy - https://www.ogilvy.com Cold rolled sheets - https://www.onlinemetals.com/merchant.cfm?id=197&step=2&top_cat=87 Go Gallery - https://www.gogallery.nl All India Permit (Actual permit) - https://parivahan.gov.in/npermit/ Jalna, Maharashtra - https://en.wikipedia.org/wiki/Jalna_district Amravati, Maharashtra - https://en.wikipedia.org/wiki/Amravati Shaheed Bhagat Singh - https://en.wikipedia.org/wiki/Bhagat_Singh Drone - https://en.wikipedia.org/wiki/Drone Dynamo - https://en.wikipedia.org/wiki/Dynamo Malegaon, Maharashtra - https://en.wikipedia.org/wiki/Malegaon Aurangabad, Maharashtra - https://en.wikipedia.org/wiki/Aurangabad,_Maharashtra Appropriation - https://en.wikipedia.org/wiki/Appropriation_(art) and https://en.wikipedia.org/wiki/Cultural_appropriation Kerning https://en.wikipedia.org/wiki/Kerning and Leading https://en.wikipedia.org/wiki/Leading Vans - http://www.vans.co.in Risograph - https://en.wikipedia.org/wiki/Risograph India-Pakistan relations - https://en.wikipedia.org/wiki/India–Pakistan_relations Stefan Sagmeister - https://sagmeisterwalsh.com

Rezaliando (Ando) and Fizah Rahim are the co-founders and design directors of Machineast, a creative studio based in Singapore and Kuala Lumpur. Machineast creates rich visual aesthetics for 3D still and motion-graphics with a unique flavour. Machineast has been creating amazing work in collaboration with worldwide creative studios, agencies and some of the leading brands of the world. On this episode, we talk about their journey as 3D artists and creative professionals. Fizah and Ando talk about their struggles with creative burnouts and how they found a work-life balance. They also share their secret recipe for creating unique aesthetics and their approach to client work. RELEVANT LINKS Machineast - https://machineast.com Sandakan, Borneo - https://en.wikipedia.org/wiki/Sandakan Borneo, Malaysia - https://en.wikipedia.org/wiki/Borneo Indonesian Language - https://en.wikipedia.org/wiki/Indonesian_language Hijab - https://en.wikipedia.org/wiki/Hijab Borneoan Languages - https://en.wikipedia.org/wiki/Bornean_languages Pekanbaru, Indonesia - https://en.wikipedia.org/wiki/Pekanbaru One Design Academy - https://www.theoneacademy.edu.my Wanganui School of Design - https://en.wikipedia.org/wiki/Wanganui_School_of_Design Slipknot - https://en.wikipedia.org/wiki/Slipknot_(band) Incubus - https://en.wikipedia.org/wiki/Incubus_(band) After Effects - https://www.adobe.com/in/products/aftereffects.html Key Framing - https://en.wikipedia.org/wiki/Key_frame Hue Visualab - https://www.huevisualab.com Singapore - https://en.wikipedia.org/wiki/Singapore Critica - http://www.criticatv.com Behance - https://www.behance.net 3D art - https://en.wikipedia.org/wiki/3D_computer_graphics NIKE Air Max - https://machineast.com/project/nikeamd Rainbow Paper series - https://machineast.com/project/rainbowpaper 36 Days of type - http://www.36daysoftype.com 36 Days of Type project by Machineast - https://machineast.com/project/36days Anamatics - https://en.wikipedia.org/wiki/Storyboard#Animatics Foreign Policy Design - http://foreignpolicy.design & podcast episode on designedthisway.com Bravo Rocks - https://www.bravo.rocks PHUNK studio - http://www.phunkstudio.com BLACK design - http://blackdesign.com.sg Jackson Tan - http://www.weare.sg/jackson-tan-phunk Art Zoo - http://blackdesign.com.sg/?p=2700 Graphika Manila - https://www.graphikamanila.com Skillshare - https://www.skillshare.com

Shubhankar Ray is one the most sought after creative directors and thought leaders in the world of branding. He has developed and mastered a counter-intuitive approach to re-framing and developing modern brands in the 21st century. He started his career as a Scientist, but left the lab early to re-invent and transform some of the world’s top fashion and lifestyle brands including Levi’s, Caterpillar, Camper, Sony and G-star RAW. On today’s episode, Shubhankar shares with us the crazy story behind how he got into the world of branding. He shares his experience of creating a cultural universe around a brand and about designing for fans instead of consumers. He also talks about the influence of Punk attitude and DIY culture on his life and career. And he shares his opinion about the future of branding. Shubhankar Ray - https://shubhankarray.com Kyoorius Design Yatra - https://www.designyatra.com Kolkata - https://en.wikipedia.org/wiki/Kolkata Manchester university - https://www.manchester.ac.uk Desmond Haynes - https://en.wikipedia.org/wiki/Desmond_Haynes The Haçienda - https://en.wikipedia.org/wiki/The_Haçienda Joy Division - https://en.wikipedia.org/wiki/Joy_Division New order - https://en.wikipedia.org/wiki/New_Order_(band) Punk Rock - https://en.wikipedia.org/wiki/Punk_rock DIY in Punk Music - https://en.wikipedia.org/wiki/DIY_ethic#Punk_culture Alternative Culture - https://en.wikipedia.org/wiki/Alternative_culture Happy Mondays - https://en.wikipedia.org/wiki/Happy_Mondays Street Wear - https://en.wikipedia.org/wiki/Streetwear Nestle brand portfolio - https://www.nestle.in/brands JWT - https://www.jwt.com/en/ Ogilvy - https://www.ogilvy.com Levi’s - https://www.levi.in Caterpillar apparel - https://shopcaterpillar.com Shubhankar for Caterpillar - https://shubhankarray.com/Caterpillar Oliviero Toscani - https://en.wikipedia.org/wiki/Oliviero_Toscani Luciano Benetton - https://en.wikipedia.org/wiki/Luciano_Benetton Fabrica - https://en.wikipedia.org/wiki/Fabrica_research_centre Richard Avedon - https://en.wikipedia.org/wiki/Richard_Avedon Camper - https://shubhankarray.com/Camper G-star - https://en.wikipedia.org/wiki/G-Star_Raw New York Fashion Week - http://nyfw.com Poetry in the middle of fashion show - https://www.youtube.com/watch?v=N4pyzhtBNyg Rudyard Kipling’s War Poem - https://www.poetryfoundation.org/poems/57409/epitaphs-of-the-war G-Star X Leica Camera - https://www.youtube.com/watch?v=dt30epq6j6g Vitra - https://en.wikipedia.org/wiki/Vitra_(furniture) Jean Prouvé - https://www.vitra.com/en-us/corporation/designer/details/jean-prouve Pimp my ride MTV - https://en.wikipedia.org/wiki/Pimp_My_Ride Jay Z - https://en.wikipedia.org/wiki/Jay-Z Justin Beiber - https://en.wikipedia.org/wiki/Justin_Bieber ¯\_(ツ)_/¯ Skrillex - https://skrillex.com G-star Skeleton Dog - https://www.youtube.com/watch?v=VR9sNr1OLwU

Karan Singh is an Australian visual artist and illustrator. He is originally from Sydney but now living and working in Amsterdam. His work is bold and vibrant. He creates a playful interpretation of minimalism particularly focusing on depth and dimension using hypnotising patterns and repetition. His work is very much inspired by op-art movement. His art lives in a variety of mediums, from prints to sculpture to music videos and augmented reality. His client list includes Instagram, IBM, Apple, Air BnB, Nike, the band OK Go. On this episode, Karan talks to us about his work and his life. He shares his thoughts behind his client projects and his personal projects. We talk about his struggles and his triumphs. RELEVANT LINKS Kyoorius Design Yatra - https://www.designyatra.com Karan Singh - http://www.madebykaran.com Sat Shri Akal - https://en.wikipedia.org/wiki/Sat_Sri_Akaal Art Attack - https://en.wikipedia.org/wiki/Art_Attack Bob Ross - https://en.wikipedia.org/wiki/Bob_Ross Abobe Flash - https://en.wikipedia.org/wiki/Adobe_Flash Processing - https://processing.org Computer Art Magazine - https://www.creativebloq.com/computer-arts-magazine Chuck Anderson/No Pattern - https://www.nopattern.com Depthcore art - http://www.depthcore.com Op Art - https://en.wikipedia.org/wiki/Op_art Ash Leech - http://ashleech.squarespace.com Jazzy B - https://en.wikipedia.org/wiki/Jazzy_B Dutch Design - https://en.wikipedia.org/wiki/Dutch_Design The Daily Quickies - http://cargocollective.com/karansingh/The-Daily-Quickies Nike Winter Olympics - http://www.madebykaran.com/work/nikekoreaolympics Lookmate - https://lookmate.co/products/karan-singh Augumented Reality - https://en.wikipedia.org/wiki/Augmented_reality Zach Lieberman - http://thesystemis.com

Yah Leng is the founder of Foreign Policy Design, an award-winning design bureau and think tank of artists, scientists, problem-solvers, polymaths, storytellers and strategists. Yah Leng also co-created the official museum store Gallery & Co at the National Gallery Singapore. She is the President of The Design Society in Singapore. On today’s episode, we talk about Yah Leng’s journey as a designer and about how she started the Foreign Policy Design design bureau. We talk about some of the projects created by the design bureau including Brand Guide, Critical Mass, Space Program and Gallery and Co. We also talk about activities based projects like Lumen sessions and The Swap Show. And Yah Leng shares her opinion on design in Singapore. RELEVANT LINKS Kyoorius Design Yatra - https://www.designyatra.com Foreign Policy Design - http://foreignpolicy.design Yah Leng Yu - http://foreignpolicy.design/about/ Gallery & Co - https://galleryand.co The Design Society, Singapore - http://designsociety.sg Brand Guide Singapore - http://foreignpolicy.design/portfolio/web-interactive/brand-guide-singapore-edition/ Critical Mass - http://readcriticalmass.com BUY Critical Mass (Limited Copies) - https://foreign-policy-shop.myshopify.com/products/critical-mass-issue-18-01 Space Program - http://foreignpolicy.design/portfolio/space-interiors/the-space-program/ Lumen - http://foreignpolicy.design/about/ (Bottom half of the page) Swap Show - http://foreignpolicy.design/portfolio/space-interiors/the-swap-show/ Mumbai - https://en.wikipedia.org/wiki/Mumbai Kyoorius Design Awards - https://awards.kyoorius.com/2018/design/ Indian Signage Lettering/Vernacular Design in India - http://kawal.co/swatchbharat Indian Truck Art - https://en.wikipedia.org/wiki/Truck_art_in_South_Asia History of Sinapore - https://en.wikipedia.org/wiki/History_of_Singapore Japanese occupation of Singapore - https://en.wikipedia.org/wiki/Japanese_occupation_of_Singapore Chinese Calligraphy - https://en.wikipedia.org/wiki/Chinese_calligraphy Boston, Georgia - https://en.wikipedia.org/wiki/Boston Macromedia Director (Later known as Adobe Director) - https://en.wikipedia.org/wiki/Adobe_Director Flash Websites - https://en.wikipedia.org/wiki/Adobe_Flash#Websites Hangul Script - https://en.wikipedia.org/wiki/Hangul Photograph credits - Jovian Lim - https://www.instagram.com/jovian.lim/