Designed this way Rajesh Dahiya | Brand Design • Graphic Design • Business of Design
Aug 15, 2019
Rajesh Dahiya, a designer and brand consultant, shares his journey from childhood curiosity about design to founding his studio, Codesign. He discusses the impactful projects he's led, including the innovative sanitation campaign for Nirmal Bharat and the intricate rebranding of Royal Enfield, emphasizing research-driven strategy and creative refinement. Rajesh also delves into his passion for education as he revised the graphic design curriculum at NID, blending hands-on learning with modern approaches to design.
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Midnight Washing Machine Observation
- Rajesh once sat on a stool at 1 a.m. and watched his washing machine for 45 minutes to observe its variations.
- He was surprised by its subtle checks and rhythms and patted it for doing a great job.
Racing To The NID Entrance
- Rajesh missed the NID entrance start because his scooter broke and ran to the center, arriving 40–45 minutes late.
- M.G.D. Nair let him in and that question about five uses of a used cycle tube confirmed NID was the right place for him.
Unlearning Is The First Design Skill
- NID's first-year foundation encourages unlearning and multiple ways to solve problems rather than one right answer.
- That openness trains designers to explore, iterate and question assumptions without fear.
