Royal Enfield: strategy before form

Rajesh Dahiya is a designer, brand consultant and design educator. He graduated from National Institute of Design, Ahmedabad and later he pursued a Masters programme at Interaction Design Institute, Ivrea in Italy with specialisation in Interaction Design. In 2004 he started his own studio Codesign. The studio designs identity and communication to connect ideas and people, creating impact for brands and value for organisations. Since its inception, the studio has worked across industry sectors and scale. On this episode, we talk about Rajesh Dahiya’s journey as a designer. He tells us how and why he started his studio - Codesign. He also shares with us the thinking and process behind some of the key projects that the studio has created thus far. SECTION TIME INDEX Childhood and Early influences - 00:03:00 Design Education at NID - 00:39:20 Internship and Work at ICD - 00:58:25 Masters in Interaction Design School, Ivrea - 01:09:20 Revising Graphic Design curriculum at NID - 01:18:15 Founding Codesign - 01:25:00 Projects : 1. Nirmal Bharat Wash Yatra - 01:41:00 2. Asian Paints Colour Quotient - 01:52:16 3. Nyoli - 02:00:35 4. Royal Enfield - 02:06:00 5. Dr. Reddy’s - 02:51:15 6. Wildcraft - 03:24:19 7. Script - 03:39:41 RELEVANT LINKS Codesign - codesign.in Rohtak, Haryana - en.wikipedia.org/wiki/Rohtak Motilal Nehra School of Sports Rai (Dahiya’s Alma Mater) - www.mnssrai.com Futura Pressure Cooker - www.hawkinscookers.com/1.1.2.futuraHA.asp School of Planning and Architecture - spa.ac.in/ National Institute of Design - www.nid.edu Dandi March - en.wikipedia.org/wiki/Salt_March S. Balaram - www.acades.in/faculty.html DJ Academy - www.djad.in Pushpendra Nath Mishra - www.imdb.com/name/nm6500222/ Mahendra Patel - soundcloud.com/designedthisway/mahendrapatel ICD - icdindia.com Itu Chaudhuri - soundcloud.com/designedthisway/itu-chaudhuri Akzidenz Grotesk - en.wikipedia.org/wiki/Akzidenz-Grotesk Interaction Design Institute Ivrea - en.wikipedia.org/wiki/Interaction_Design_Institute_Ivrea MP Ranjan - http://design-for-india.blogspot.com Casey Reas - http://reas.com Codesign project with Levi’s - http://www.codesign.in/codesign-projects/a-walk-through-history Lotus Design Architects - https://studiolotus.in Amardeep Behl - studiolotus.in Nirmal Bharat Wash Yatra - http://www.codesign.in/codesign-projects/making-sanitation-fun Quicksand - http://quicksand.co.in Wash united - wash-united.org Flying Saucer film -flyingsaucer.in Asian Paints - www.asianpaints.com Colour Quotient - www.codesign.in/codesign-projects/design-for-engagement Dekho - www.codesign.in/dekho Nyoli - www.codesign.in/codesign-projects/building-a-brand-inside-out Royal Enfield - www.codesign.in/codesign-projects/riding-into-the-future Eicher Motors - www.eicher.in Wolfgang Weingart - en.wikipedia.org/wiki/Wolfgang_Weingart Type Hinting - stackoverflow.com/questions/38308985/why-is-type-hinting-necessary-in-php Dr. Reddy’s - www.codesign.in/codesign-projects/from-cure-to-care Schedule H Drug - en.wikipedia.org/wiki/Schedule_H Wildcraft Branding - www.codesign.in/codesign-projects/wildcraft Godrej Interio - www.godrejinterio.com Branding Script - www.codesign.in/codesign-projects/script-by-godrej