Itu Chaudhuri | Graphic Design • Business of Design

Itu Chaudhuri completed his bachelor’s degree in architecture from SPA, Delhi, but left that profession to pursue his interest in Graphic Design. He started his Graphic design practice in the mid-80s, before the advent of computer desktop publishing. He is the founder and principal designer of ICD - one of the best design studios in India. He runs the studio along with his partner Lisa Rath. Since its inception, the studio has created a huge body of work, across many design disciplines that go beyond the purview of graphic design. On this episode, Itu talks to us about his journey as a designer. He talks about the transition he made, from being an Architect to a Graphic design professional and he talks about starting his own studio. He also talks about the importance of writing down our thoughts and about conscious explicit thinking. Itu shares with us the stories behind some notable client projects the studio has produced. RELEVANT LINKS Itu Chaudhuri Design - http://www.icdindia.com In Which Annie Gives It Those Ones - https://en.wikipedia.org/wiki/In_Which_Annie_Gives_It_Those_Ones Arundhati Roy - https://en.wikipedia.org/wiki/Arundhati_Roy Pradip Krishen - https://en.wikipedia.org/wiki/Pradip_Krishen School of Planning and Architecture - http://spa.ac.in/Home.aspx?ReturnUrl=%2f Sankho Chaudhuri (Itu’s father) - https://en.wikipedia.org/wiki/Sankho_Chaudhuri Ira Chaudhuri (Itu’s mother)- http://irachaudhuri.com Parsis - https://en.wikipedia.org/wiki/Parsis R K Joshi - https://en.wikipedia.org/wiki/R_K_Joshi X'Lents - https://www.discogs.com/artist/2061459-XLents Usha (Iyer) Uthup - https://en.wikipedia.org/wiki/Usha_Uthup Darkroom - https://en.wikipedia.org/wiki/Darkroom Typesetting machine - https://www.britannica.com/technology/typesetting-machine DOS - https://en.wikipedia.org/wiki/DOS Windows runtime - https://en.wikipedia.org/wiki/Windows_Runtime Adobe Pagemarker - https://en.wikipedia.org/wiki/Adobe_PageMaker Communication theory - https://en.wikipedia.org/wiki/Communication_theory Aurobind Patel - https://www.designindaba.com/profiles/aurobind-patel Italic script - https://en.wikipedia.org/wiki/Italic_script Typography Day 2015 keynote by Itu - https://www.youtube.com/watch?v=xoXq3oJqmTs NID - http://www.nid.edu NDTV - https://www.ndtv.com UX design - https://en.wikipedia.org/wiki/User_experience_design IIM Ahmedabad - https://iima.ac.in Haldiram’s - http://icdindia.com/result/Haldirams/ Bhujia - https://en.wikipedia.org/wiki/Bikaneri_bhujia Economic Times work by ICD - http://www.icdindia.com/project/newspaper-redesign/the-economic-times/136/ Business Standard - https://www.business-standard.com Times of India - https://timesofindia.indiatimes.com Nimrod by Monotype - http://catalog.monotype.com/family/monotype/nimrod Mike Monteiro - https://medium.com/@monteiro Itu’s Blog - http://icdindia.com/blog/ Specialists vs Generalists - http://icdindia.com/blog/specialists-vs-generalists/ Satyajit Ray - https://en.wikipedia.org/wiki/Satyajit_Ray Lisa Rath - http://icdindia.com/about-us/ Vernacular Etymology - https://www.etymonline.com/word/vernacular A Class Apart - http://icdindia.com/blog/class-apart/ Truck art in South Asia - https://en.wikipedia.org/wiki/Truck_art_in_South_Asia Auto rickshaw - https://en.wikipedia.org/wiki/Auto_rickshaw Gurgaon - https://en.wikipedia.org/wiki/Gurgaon Devi - https://en.wikipedia.org/wiki/Devi Mohenjo-daro - https://en.wikipedia.org/wiki/Mohenjo-daro Harappa - https://en.wikipedia.org/wiki/Harappa Dutch Design - https://en.wikipedia.org/wiki/Dutch_Design Rembrandt - https://en.wikipedia.org/wiki/Rembrandt Fab India - https://www.fabindia.com Modernism - https://en.wikipedia.org/wiki/Modernism Motorsport / Motoracing - https://en.wikipedia.org/wiki/Motorsport Motocross - https://en.wikipedia.org/wiki/Motocross Kancha(hindi) - Marbles - https://en.wikipedia.org/wiki/Marble_(toy) Design thinking - https://en.wikipedia.org/wiki/Design_thinking