

Designed this way
Designed This Way
Designed this way podcast is an initiative to start candid conversations with designers and other creative folks, to bring out the stories about the realities of living a creative life.
Not just the stories of courage, hard work and success but also the stories of mistakes, rejections and doubts. These wide-ranging conversations also reveal the diversity of thoughts, practices and opinions that exist in the creative world.
Made by Kawal Oberoi for young creatives and creatives who are young at heart.
It's designed this way.
Not just the stories of courage, hard work and success but also the stories of mistakes, rejections and doubts. These wide-ranging conversations also reveal the diversity of thoughts, practices and opinions that exist in the creative world.
Made by Kawal Oberoi for young creatives and creatives who are young at heart.
It's designed this way.
Episodes
Mentioned books

Oct 30, 2018 • 1h 6min
Gadi Amit | Product Design
Gadi Amit is the Founder & President of NewDealDesign, a Strategic Technology Design Studio based in San Francisco. He is the person behind some of the most innovative and market-winning products in the last two decades. Some of the most notable product designs his studio has created include the design of Fitbit, the first Lytro camera, the Google Ara modular phone and Sproutling baby monitor. In 2013, Michelle Obama presented Gadi Amit with the Cooper-Hewitt National Design Award for product design. Gadi Amit is passionate about creating design that is both socially responsible and generates real world success. On this episode, Gadi talks about his life, influences and his value system. He talks about his opinions on technology, design and ethics. We also talk about the design process behind Fitbit and Lytro camera. And Gadi shares his opinions on the future of wearable technology and Cyborg-ism.
RELEVANT LINKS
New Deal Design - https://www.newdealdesign.com
Kyoorius Design Yatra - https://www.designyatra.com
Tel Aviv - https://en.wikipedia.org/wiki/Tel_Aviv
STEM studies - https://en.wikipedia.org/wiki/Science,_technology,_engineering,_and_mathematics
Sierra Leone - https://en.wikipedia.org/wiki/Sierra_Leone
Hassan Fathi - https://en.wikipedia.org/wiki/Hassan_Fathy
Bezalel Academy of Arts and Design - http://www.bezalel.ac.il/en/
Jerusalem - https://en.wikipedia.org/wiki/Jerusalem
Ethiopian Orthodox Tewahedo Church, Jerusalem- https://en.wikipedia.org/wiki/Kidane_Mehret_Church,_Jerusalem
Bauhaus - https://en.wikipedia.org/wiki/Bauhaus
First Macintosh - https://en.wikipedia.org/wiki/Macintosh_Classic
Scitex - https://en.wikipedia.org/wiki/Scitex_Vision
Rafi Holtzman - https://www.linkedin.com/in/rafiholtzman/
Model Maker - https://en.wikipedia.org/wiki/Model_maker
Apple - https://www.apple.com (Just in case)
Jony Ive - https://en.wikipedia.org/wiki/Jony_Ive
Steve Jobs Biography - https://en.wikipedia.org/wiki/Steve_Jobs_(book)
Hartmut Esslinger - https://en.wikipedia.org/wiki/Hartmut_Esslinger
Dieter Rams - https://en.wikipedia.org/wiki/Dieter_Rams
Windows 95 - https://en.wikipedia.org/wiki/Windows_95
Packard Bell - http://www.packardbell.com/index.html
Snow White design language - https://en.wikipedia.org/wiki/Snow_White_design_language
Dot-com bubble - https://en.wikipedia.org/wiki/Dot-com_bubble
Lytro Camera - https://en.wikipedia.org/wiki/Lytro
Light Field Technology - https://en.wikipedia.org/wiki/Light-field_camera
Ren Ng - https://en.wikipedia.org/wiki/Ren_Ng
Kaleidoscope - https://en.wikipedia.org/wiki/Kaleidoscope
Tech User Testing - https://en.wikipedia.org/wiki/User_research and https://en.wikipedia.org/wiki/Usability_testing
Ara Phone - https://en.wikipedia.org/wiki/Project_Ara
Ara Phone design by New Deal Design - https://www.newdealdesign.com/work/google-project-ara
Fitbit - https://en.wikipedia.org/wiki/Fitbit and https://www.fitbit.com/in/home
Pedometer - https://en.wikipedia.org/wiki/Pedometer
Fastcompany - https://www.fastcompany.com/person/gadi-amit
2008 Financial crisis - https://en.wikipedia.org/wiki/Financial_crisis_of_2007–2008
Linda Tischler - https://www.fastcompany.com/3058853/in-memory-of-linda-tischler
National Design Awards - https://en.wikipedia.org/wiki/National_Design_Awards
Nuclear Football - https://en.wikipedia.org/wiki/Nuclear_football
Ethics of Technology - https://en.wikipedia.org/wiki/Ethics_of_technology
Machine Learning - https://en.wikipedia.org/wiki/Machine_learning
Graphical user interface - https://en.wikipedia.org/wiki/Graphical_user_interface
Cyborgs - https://en.wikipedia.org/wiki/Cyborg
Wearable Technology - https://en.wikipedia.org/wiki/Wearable_technology
Medical Assistive technology - https://en.wikipedia.org/wiki/Assistive_technology
Implantable User-Interface by New Deal Design - https://www.newdealdesign.com/work/project-underskin
Goa - https://www.lonelyplanet.com/india/goa

Oct 28, 2018 • 28min
Haitham And Mohamed - Twins Cartoon | Egypt
Twins Cartoon is the pseudonym of Egyptian artists Mohamed & Haitham El-seht. They are cartoonists based in Cairo and the founders of a platform called Kawkab El Rasameen (Planet of Painters). Kawkab el Rasameen has grown into a large community for local artists and they hold gatherings in the streets of Egypt as well as workshops between professional, underground and amateur artists. The twin brothers have also started a magazine for comic book artists called - Garage magazine. On this episode, Haitham and Mohamed talk about their work, their platform and the magazine. They talk about the history of comic books in the Middle-East and about the present and the future of independent comic book artists in Egypt.
RELEVANT LINKS
Twins Cartoon - https://www.instagram.com/twinscartoon/
Kawkab El Rasameenكوكب الرسامين - https://www.facebook.com/kawkabElRasameen/
Egyptian Revolution 2011 https://en.wikipedia.org/wiki/Egyptian_revolution_of_2011
Garage جراج - https://www.facebook.com/comixgarage
Bala Murugan - http://balamurugan1977.tumblr.com
Kyoorius Design Yatra - https://www.designyatra.com
Al-Awlad - https://medium.com/@ndamluji/the-comic-book-heroes-of-egypt-7030f6a884fd (I coundn’t find any other link on this topic except for this article on Medium)
Katkot - https://medium.com/@ndamluji/the-comic-book-heroes-of-egypt-7030f6a884fd
History of Egypt under the British colonialization - https://en.wikipedia.org/wiki/History_of_Egypt_under_the_British
Maharashtra - https://en.wikipedia.org/wiki/Maharashtra
Head Bobble - https://en.wikipedia.org/wiki/Head_bobble
Yinka Illori - http://yinkailori.com
Zahra’s Paradise, Amir and Khalil - https://en.wikipedia.org/wiki/Zahra%27s_Paradise

Oct 18, 2018 • 1h 11min
Anthony Lopez | Graphic Design • Branding • Packaging Design • Space Design
Anthony is a cross-disciplinary visualiser and thinker. He is the founder and principal designer of Lopez Design, a very well-known multidisciplinary communications and branding firm from Delhi. Lopez design has a diverse team consisting of graphic designers, communication experts, product designers, interior architects, software professionals, writers, motion and digital designers. On this episode, we talk about his journey as a designer. Anthony tells us how and why he started his own studio. And we talk about the work, studio culture and the future of Lopez Design.
RELEVANT LINKS
Anthony Lopez - http://www.lopezdesign.com/forum/anthony-lopez/
Lopez Design - http://www.lopezdesign.com/
NID - http://www.nid.edu
Sujata Keshavan - https://en.wikipedia.org/wiki/Sujata_Keshavan
Preeti Vyas - http://www.vgc.in/about-us.aspx
Form - https://en.wikipedia.org/wiki/Form_(visual_art)
Amardeep Behl - http://www.designhabit.com/People#
Design Habitat - http://www.designhabit.com/Studio
Shahpur Jat - https://en.wikipedia.org/wiki/Shahpur_Jat
Bihar Museum - http://www.lopezdesign.com/projects/bihar-museum/
Lord Cultural Resources - https://en.wikipedia.org/wiki/Lord_Cultural_Resources
Maki and Associates - http://www.maki-and-associates.co.jp
Bihar - https://en.wikipedia.org/wiki/Bihar
Chanakya - https://en.wikipedia.org/wiki/Chanakya
I am Bihar Museum Booklet - http://www.lopezdesign.com/projects/bihar-museum/ (Slideshow in middle of the page)
Bodhi Tree - https://en.wikipedia.org/wiki/Bodhi_Tree
P-Mark oil - http://www.lopezdesign.com/projects/revitalising-the-age-old-puri-oil-portfolio/
Partner's Forum - http://www.lopezdesign.com/projects/ring-human-endeavor/
Pipili Craft - http://www.incredibleodisha.org/Pipli-crafts-in-orissa.aspx
Ayushman Bharat - http://www.lopezdesign.com/projects/branding-longevity-land-diversity/
Lopez Forum - http://www.lopezdesign.com/forum/
Lopez Forum Youtube - https://www.youtube.com/user/lopezdesignindia
Dastangoi - https://en.wikipedia.org/wiki/Dastangoi
Contact Lopez Design - info@lopezdesign.com
Contact for Job Openings - careers@lopezdesign.com

Sep 24, 2018 • 52min
Ishan Khosla | Indian Crafts • Graphic Design • Exhibition • Type Design
Ishan Khosla is a design thinker, visual artist and Graphic Designer from New Delhi. He has strong irreverence towards ongoing design trends and a genuine interest in Indian design ethos. On this episode, Ishan talks about his journey as a designer and his opinions about design in India. Ishan also shares the insights he gathered while working on some of his projects - Sweeping Change(Jhadu Project), Pardesi Project, Sangam and Typecraft project. He also talks about the experience of running his own design studio - Ishan Khosla Design.
RELEVANT LINKS
Ishan Khosla - http://www.ishankhosla.com
SVA - http://www.sva.edu
Steven Heller - steven heller
NID - http://nid.edu
Design Academy Eindhoven - https://www.designacademy.nl
Article : Unconscious Design - https://www.linkedin.com/pulse/unconscious-design-ishan-khosla/
Droog Design - http://www.droog.com
Dharavi
Broom project - http://ishankhosla.com/work/sweeping-change
Rajive Sethi - https://en.wikipedia.org/wiki/Rajeev_Sethi
Asian Heritage Foundation - https://www.asianheritagefoundation.org
Shitla Mata - sheetla mata mandir gurga…
SANGAM - http://ishankhosla.com/work/sangam-australia-india-design-platform
Mehndi - https://en.wikipedia.org/wiki/
Book Covers by Ishan Khosla - http://www.ishankhosla.com/book-covers
Oz Fest Identity design- http://ishankhosla.com/work/oz-fest-largest-ever-australian-cultural-event-india
Australian Aboriginal culture - https://en.wikipedia.org/wiki/Australian_Aboriginal_culture
Pardesi Project - https://ishankhosla.com/work/pardesi-turban-untied-re-examiningidentity-through-turban
Devi Art Foundation - https://www.deviartfoundation.org
Turban in India - https://en.wikipedia.org/wiki/Turban#India
Typecraft project - https://www.typecraftinitiative.org/
Gondi People - https://en.wikipedia.org/wiki/Gondi_people
Pakko - https://en.wikipedia.org/wiki/Kutch_Embroidery

Sep 1, 2018 • 46min
Kruttika Susarla | Illustration • Visual Storytelling • Zines • Social Impact
Kruttika is an illustrator, a Graphic Designer, a maker of zines and comics. Her work explores themes of gender, sexuality and intersections of visual design with social impact. On this episode, Kruttika talks about her professional experiences. Her experience of interning at Brainwave Magazine, her experience of working with Dev Kabir Malik and experience as a full-time freelancer. She also talks about the representation of human body in art, about gender and sex education and about creating design for social Impact. We also discuss about the problems and opportunities in putting your work online and about self-promotion.
RELEVANT LINKS
Kruttika Susarla - www.kruttika.com
DJ Academy - www.djad.in
Tinkle - https://en.wikipedia.org/wiki/Tinkle
Chandamama comics - https://en.wikipedia.org/wiki/Chandamama
Dev Kabir Malik - http://devkabirmalik.com
YP Foundation - http://www.theypfoundation.org
Body Proportions - https://en.wikipedia.org/wiki/Body_proportions
Somesh Kumar - http://www.bytwodesign.com
Zines - https://en.wikipedia.org/wiki/Zine
Kruttika on Instagram - https://www.instagram.com/kruttika/

Aug 17, 2018 • 1h 4min
Shiva Nallaperumal | Type Design • Graphic Design • Illustration
Shiva is a Chennai based type designer, Illustrator and Graphic designer. On today's episode, he shares his experience of being mentored by Tal Leming, his experience of interning at Pentagram and other important events that shaped his design career. Shiva also shares his opinions on variable fonts, custom brand typefaces, font names, research & experimentation, the Indian identity and many other important topics - like Memes.
RELEVANT LINKS
Shiva Nallaperumal - http://www.shiva-n.com
DJ Academy - http://www.djad.in
SM Shah - http://www.logobook.com/designer/s-m-shah/
Designed this way with Vaibhav Kumaresh - designedthisway.com :)
Nikunj Patel - https://www.instagram.com/spiralofsorts/?hl=en
Tal leming - https://www.typesupply.com
FF Beowolf - https://www.moma.org/collection/works/139326
Kufic - https://en.wikipedia.org/wiki/Kufic
Hassan Massoudy - https://en.wikipedia.org/wiki/Hassan_Massoudy
Ellen Lupton - http://elupton.com
Abbott Miller - https://www.pentagram.com/about/abbott-miller
Thinking with type - http://thinkingwithtype.com
Design writing an research - http://uk.phaidon.com/store/design/design-writing-research-9780714838519/
Pentagram - https://www.pentagram.com
Calcula - https://www.typotheque.com/fonts/calcula
SOTA - http://www.typesociety.org/catalyst/
Dekho - codesign.in/dekho & designedthisway.com
Iron And wine - http://ironandwine.com
Enemy - http://www.losttype.com/font/?name=enemy
Typotheque - https://www.typotheque.com
Bold Monday - https://www.boldmonday.com
IBM Plex - https://www.ibm.com/plex/
Variable Fonts - https://v-fonts.com
Doggo Pupper Memes - https://knowyourmeme.com/memes/doggo
Screen Saviors - https://www.instagram.com/screensaviors/?hl=en

Aug 11, 2018 • 1h 25min
Vaibhav Kumaresh | Animation Design
Vaibhav Kumaresh is among the few people creating original animated content exclusively for the Indian Audience. One of his most iconic work is the angry animated maths teacher Simpu Singh. On this episode, Vaibhav Kumaresh talks about how he found his calling as an Animator. He talks about the joys of being a student and the importance of telling our own stories. He also talks about his opinions on the Indian Animation Industry.
RELEVANT LINKS
Vaibhav Studios - http://www.vaibhavstudios.com
Vaibhav Studios Youtube - https://www.youtube.com/user/vaibhavstudios
Simpu Singh - https://www.youtube.com/watch?v=NavTPgbUaew
Return of the Jungle - https://www.youtube.com/watch?v=lEuhYEjO2b0
Ek Anek Aur Ekta - https://en.wikipedia.org/wiki/Ek_Anek_Aur_Ekta
Suresh Eriyat - https://en.wikipedia.org/wiki/Suresh_Eriyat
Nina Sabnani - http://ninasabnani.com/about/
National Institute of Design - http://www.nid.edu
Doraemon - https://en.wikipedia.org/wiki/Doraemon
Chaar Sahibzaade - https://en.wikipedia.org/wiki/Chaar_Sahibzaade

Aug 3, 2018 • 1h 6min
Mahendra Patel | Design Education • Typography • Graphic Design
On this episode Professor Mahendra Patel talks about the highlights of his life and how he discovered the discipline of graphic design at National Institute of Design. He talks about his long association with Adrian Frutiger and his experience as a design educator.
RELEVANT LINKS
About Mahendra Patel - http://leafdesign.in/about/mahendra-profile/
Personal Blog of Mahendra Patel - http://patelmc.wordpress.com/
National Institute of Design - http://www.nid.edu
Sarabhais and NID - http://www.nid.edu/institute/history-background.html
KG Subramanyam - https://en.wikipedia.org/wiki/K._G._Subramanyan
Adrian Frutiger - https://en.wikipedia.org/wiki/Adrian_Frutiger
Gutenberg Award - https://www.gutenberg-gesellschaft.de/en/gutenberg-prize/former-prize-winners/

Jul 27, 2018 • 1h 20min
Mira Malhotra | Graphic Design • Illustration • Visual Arts
On this episode, Mira Malhotra talks about her journey as a designer, how she discovered her voice as an artist and her love for Indian Aesthetics. We also discuss about the impact of social media on Artists and Designers. You’ll hear from her about the things she learnt while working on many different projects and while running her own studio. This episode is filled with many other interesting topics of discussions and surprises for you.
DISCLAIMER : The episode contains explicit language.
RELEVANT LINKS
Studio Kohl - https://studiokohl.com
Kiss by Kohl- http://kisspapeterie.tumblr.com
Tarun Deep Giridher - www.nid.edu/people/faculty/tarun-deep-girdher.html
Zines - https://en.wikipedia.org/wiki/Zine
Kadak Collective - http://medium.com/kadak
Jyotindra Jain - https://en.wikipedia.org/wiki/Jyotindra_Jain
National Institute of design - www.nid.edu
Homa Delvaray - homadelvaray.com

Jul 19, 2018 • 1h 1min
Mohor Ray | Discussion about 'Dekho,' a book by Codesign
On this episode, Mohor Ray talks in-depth about the creation of the book 'Dekho' and about creating meaningful self-initiated projects. She also talks about curation and documentation of design in India. She also talks about curation and documentation of design in India.
RELEVANT LINKS
Buy Dekho - https://www.kultureshop.in/products/stationery/books-zines/dekho-conversations-on-design-in-india.html
Read More about Dekho - http://codesign.in/dekho
National Institute of design - http://www.nid.edu
Irma Boom - https://www.irmaboom.nl
M.P. Ranjan - http://www.nid.edu/activities/research-publications/--publications.html
Design Yatra - http://www.designyatra.com


