
Prospecting on Purpose
Prospecting on Purpose is *the* show to discuss all things prospecting, sales, business, and mindset. As businesses evolve and become more complex, there are HUGE opportunities to cross-pollinate different industries, sales channels, and business practices. This is a place where professionals come together to learn from one another as we prospect for new businesses with creativity, authenticity, and intentionality.
Prospecting on Purpose is a mix of Forbes meets Saturday Night Live with your host, Sara Murray. A heart-centric sales champion who will raise your vibes while increasing your confidence in every part of the sales journey; from marketing and prospecting to asking for the order and creating consistent repeat business.
Join Sara every Monday for a brand new episode as she unpacks contemporary business strategies with world-class thought-leaders and shares her own insights on how to connect with clients, communicate with confidence, and close the deal!
Connect with Sara at:
www.saramurray.com
IG: https://www.instagram.com/saramurraysales/
LinkedIn: https://www.linkedin.com/in/saramurraysales/
Latest episodes

Apr 7, 2025 • 38min
Ep 116: Top 3 Solopreneur Challenges & Smart Strategies to Overcome Them
In this episode of Prospecting on Purpose, we dive deep into the real-world journey of the solopreneur with guests Joe Rano (Founder) and Carly Ries (Fractional CMO) of Lifestar—a dynamic platform built to support business-of-one professionals. Drawing from a survey of over 300 solopreneurs, Joe and Carly share the top three challenges nearly every solopreneur faces: lead generation, selling with confidence, and managing time effectively. From skipping big-budget marketing tactics to building relationships that generate warm leads, this conversation is packed with game-changing insights for anyone navigating the solopreneur path. Whether you’re a coach, consultant, or creative entrepreneur, this episode is your guide to growing a business that aligns with your values—and your lifestyle. 🔑 Key Highlights: Why “flying solo” doesn’t mean doing it alone as a solopreneur The biggest mistake most solopreneurs make when talking about their business How to stop sounding “salesy” and start building trust Why community and conversation often outperform digital marketing How solopreneurs can use automation and SOPs to reclaim their time The mindset shift from “employee” to intentional business owner Whether you're just starting out or optimizing a thriving business, this episode gives you the clarity, encouragement, and practical tools to succeed as a solopreneur. 🎯 Don’t miss Joe and Carly’s wisdom on building a profitable, purpose-driven business of one. Connect with Joe Rando (Founder, Lifestar): 🌐 Learn more about Lifestar: www.lifestar.com/intro 💼 LinkedIn: linkedin.com/in/joer 📧 Email: joe@lifestar.com Connect with Carly Ries (Fractional CMO, Lifestar): 💼 LinkedIn: linkedin.com/in/carlyries 📧 Email: carly@lifestar.com Connect with Sara https://www.saramurray.com/ YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/ Solopreneur #BusinessOfOne #SalesForSolopreneurs #Lifestar #LeadGeneration #TimeManagement #ProspectingOnPurpose #AuthenticSelling #SolopreneurMindset #SaraMurray #SmallBusinessTips #SoloBusinessSupport

Mar 17, 2025 • 13min
EP 115: Confident Mindset vs. Ego: How to Stand Out Without Arrogance
In this episode of Prospecting on Purpose, Sara Murray dives deep into the power of a confident mindset and how it influences success in sales, business, and life. Confidence isn’t about arrogance—it’s about aligning your values, honing your strengths, and mastering your internal and external dialogue. If you’ve ever doubted yourself in negotiations, meetings, or prospecting conversations, this episode will help you build a confident mindset that drives results. What You’ll Gain: 🔹 The Four Pillars of a Confident Mindset – Learn how values, core competencies, self-talk, and self-care shape your success. 🔹 Confidence vs. Arrogance vs. Ego – Understand the crucial differences and how to project authority without turning people off. 🔹 Reprogram Your Inner Dialogue – Shift self-doubt into self-assurance with practical mindset techniques. 🔹 Authentic Confidence in Sales – Learn how a confident mindset helps you communicate, negotiate, and close deals effortlessly. Key Takeaways You Don’t Want to Miss: 🎯 The biggest mindset mistakes that kill confidence—and how to avoid them. 💡 Why aligning with your values leads to natural, unshakable confidence. 🚀 Small shifts in your language that instantly make you sound more confident. Want to start showing up as your most confident self? Master a confident mindset and start winning in business today! For more insights, revisit: 🎙 Episode 20 – Four Pillars for a Confident Mindset Confidence is your competitive advantage. Tune in now and start prospecting on purpose! Connect with Sara https://www.saramurray.com/ YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/ #ConfidentMindset #SalesMindset #PersonalGrowth #GrowthMindset #LeadershipDevelopment #OwnTheRoom #SpeakWithConfidence #SalesProspectingTips

Mar 10, 2025 • 16min
EP 114: Why Relationship-Building in Sales is More Powerful Than Any Pitch
In this episode of Prospecting on Purpose, Sara Murray breaks down why relationship-building in sales is the ultimate competitive advantage. It’s not just about having the best product—it’s about having the strongest connection with your clients. If you’ve ever lost a deal and blamed price, marketing, or product limitations, this episode will show you that the real issue might be a relationship-building gap. What You’ll Gain: 🔹 Bridge the GAP – A step-by-step method to elevate yourself alongside your clients, making sales conversations seamless. 🔹 The Emotional Bank Account – Learn how to deposit value into client relationships before making an ask. 🔹 Authentic Relationship-Building in Sales – Why trust and genuine connections are the secret to long-term business success. 🔹 Turn Prospects into Prized Clients – Master the art of creating relationships that outlast the sales cycle. Key Takeaways You Don’t Want to Miss: 🎯 The #1 reason deals are lost—and why it’s NOT about price or product. 💡 How to use relationship-building in sales to create effortless business opportunities. 🚀 Real-life examples of small actions that lead to big wins in client relationships. Want to sell smarter, not harder? Start mastering relationship-building in sales today. For more insights, revisit: 🎙 Episode 4 – Why Icebreakers Work for Prospecting Your relationships are your biggest sales asset. Tune in now and start winning on purpose! 🚀 Connect with Sara https://www.saramurray.com/ YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/ #ProspectingOnPurpose #RelationshipBuilding #SalesMindset #AuthenticSelling #ClientRelationships #EmotionalBankAccount #SalesStrategy #BusinessGrowth #SalesLeadership

Mar 3, 2025 • 18min
EP 113: Core Values: The Leadership Hack That Drives Better Decision-Making
In this episode of Prospecting on Purpose, Sara Murray uncovers the power of core values—the guiding principles that fuel confidence, drive decision-making and create authentic connections in business and life. If you’ve ever struggled with making tough choices or felt misaligned in your career, this episode will help you build a framework to align your actions with your values—so you can move forward with clarity and conviction. What You’ll Gain: 🔹 Define Your Core Values – A step-by-step guide to identifying what truly matters in your personal and professional life. 🔹 Boost Decision-Making Confidence – Learn how clear values eliminate doubt and make choices easier. 🔹 Strengthen Your Brand & Business – See how core values shape how you show up and build trust with clients. 🔹 Create Meaningful Connections – Understand why value alignment fosters deeper relationships and long-term success. Key Takeaways You Don’t Want to Miss: 🎯 The unexpected ways core values impact your career and leadership. 💡 A simple exercise to refine and prioritize your top values. 🚀 How values-based decision-making leads to better opportunities. Ready to get started? Check out this list of core values from Scienceofpeople to craft your own framework. For more insights, revisit: Episode 5 – A conversation with Joe Welch from In Good Taste Wines on brand identity Episode 6 – Tech & media executive Anne Wallen shares insights on value alignment in leadership Your core values aren’t just words—they’re your north star for success. Tune in now and start making decisions with confidence. Connect with Sara https://www.saramurray.com/ YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/ #ProspectingOnPurpose #CoreValues #SalesSuccess #BusinessGrowth #AuthenticLeadership #MindsetMatters #SuccessBlueprint #SalesStrategy #IntentionalLiving #ConfidenceInBusiness

Feb 24, 2025 • 19min
EP 112: Overcome Setbacks with the 4 Foundations of a Growth Mindset
In this episode of Prospecting on Purpose, host Sara Murray reveals the 4 Foundations of a Growth Mindset that can reshape how you tackle challenges, lead with confidence, and thrive in every aspect of life. After four years of intentionally developing her growth mindset, Sara shares the exact strategies that helped her shift from feeling like life was happening to her, to recognizing that life is happening for her. These 4 Foundations of a Growth Mindset will equip you to handle setbacks, strengthen your inner dialogue, and step into your full potential. Here’s what you’ll gain from this episode: Embrace Change: Learn to navigate life’s curveballs with agility and excitement. Rewire Your Inner Dialogue: Transform self-doubt into empowering thoughts that propel you forward. Shift Your Perspective: See every situation through multiple lenses to diffuse stress and find solutions. Take Bold Action: Understand why consistent action, even imperfect, drives growth every single time. A growth mindset isn’t just a feel-good concept; it’s the backbone of personal and professional success. Whether you’re leading a sales team, building your business, or simply striving to show up better in your life, these 4 Foundations of a Growth Mindset will push you toward your goals with resilience and intention. Key Takeaways You Don’t Want to Miss: How subtle fixed mindset habits may be sabotaging your progress. • The link between your mental narrative and your daily performance. • Why progress always beats perfection—and how action fuels momentum. Are you choosing the rollercoaster ride to growth, or settling for funnel cake on the sidelines? Tune in and start building your 4 Foundations of a Growth Mindset today. Love what you’re hearing? Subscribe, rate, and leave a review! Be sure to connect with Sara for updates on live events and networking opportunities. Connect with Sara https://www.saramurray.com/ YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/ #GrowthMindset #4FoundationsOfAGrowthMindset #MindsetShift #SalesLeadership #PersonalGrowth #ProspectingOnPurpose #BusinessSuccess #TakeAction #MindsetMatters #LeadershipEvolution

Feb 17, 2025 • 44min
EP 111: How Bartending Can Teach Sales – Neil Rogers’ Sales Lessons from Behind the Bar
In this episode of Prospecting on Purpose, host Sara Murray sits down with Neil Rogers, a sales expert, author, and business leader, to uncover how sales lessons from behind the bar helped him refine his communication skills, master client engagement, and become a top-performing salesperson. Neil, the creator of “Everything I Learned About Sales I Learned Behind the Bar,” shares how his early bartending experience shaped his approach to building trust, reading people, and handling objections—skills that later fueled his success in sales. While not all his insights come from bartending, sales lessons from behind the bar taught him the power of first impressions, active listening, and adaptability, all of which are crucial for closing deals and forming lasting client relationships. He also breaks down why the most organized salespeople outperform others, how a positive mindset fuels creativity and problem-solving, and why taking ownership of mistakes builds credibility. Whether you’re in B2B or B2C sales, this episode is packed with actionable strategies to help you sell smarter and connect with clients on a deeper level. 🔑 Key Takeaways: ✔ Sales lessons from behind the bar—how hospitality enhances sales success. ✔ The power of active listening and reading customers’ unspoken needs. ✔ Why organization and time management separate elite sales pros. ✔ How a positive mindset fuels better client interactions and higher conversions. ✔ Applying hospitality-driven sales techniques to build trust and close deals. If you're a sales professional, entrepreneur, or business leader looking to master sales lessons from behind the bar, this episode delivers insights, strategies, and real-world applications to help you sell with confidence. #SalesLessonsFromBehindTheBar #SalesMastery #ProspectingOnPurpose #RelationshipSelling #CustomerExperience #SalesStrategy #AuthenticSelling #BusinessGrowth 💡 Connect with Neil Rogers: 🌐 Explore more about Neil’s work: Everything I Learned About Sales I Learned Behind the Bar🔗 Connect on LinkedIn: Neil Rogers📖 Get his book: Everything I Learned About Sales I Learned Behind the Bar 👟 Learn more about Alec’s Shoe Store: alecs-shoes.com 🎥 Watch ‘The Happiness Advantage’ TED Talk 🚀 Tune in now and discover how bartending skills can transform your sales success! Connect with Sara https://www.saramurray.com/ YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/

Feb 10, 2025 • 46min
EP 110: AI & LinkedIn: Driving Success in Social Selling for 2025 w/ Brynne Tillman
In this episode of Prospecting on Purpose, host Sara Murray is joined by Brynne Tillman, CEO of Social Sales Link and a LinkedIn Insider, to explore the future of AI-powered social selling on LinkedIn. With over 30 years of sales and sales training experience, Brynne shares cutting-edge LinkedIn best practices for leveraging AI without losing the human touch. She explains why traditional sales tactics are no longer effective in a digital-first world and how sales professionals can use AI-powered social selling on LinkedIn to build relationships, provide value, and earn the right to a conversation—rather than relying on outdated, pitch-heavy approaches. Brynne introduces the CRISPI AI Prompt Framework, a step-by-step method to craft high-quality, personalized outreach using AI. She also dives into social proximity mapping, a strategy for identifying and engaging the right decision-makers on LinkedIn. Plus, she explains how to create content that converts, ensuring your posts resonate with buyers, spark curiosity, and drive engagement. 🔑 Key Highlights: ✔ How AI-powered social selling on LinkedIn can transform sales outreach in 2025. ✔ The CRISPI AI Prompt Framework for writing effective LinkedIn messages and content. ✔ The importance of social proximity and leveraging warm connections for smarter prospecting. ✔ Why automation hurts LinkedIn engagement and how AI-driven personalization builds trust. ✔ How to create high-converting LinkedIn content that educates, engages, and drives action. If you're a sales professional, entrepreneur, or business leader looking to master AI-powered social selling on LinkedIn, this episode is packed with actionable insights to help you optimize your LinkedIn strategy and close more deals in 2025. #AIPoweredSocialSelling #LinkedInBestPractices #SocialSelling #SalesStrategy #AIinSales #ContentThatConverts #LinkedInNetworking #SalesProspecting #ProspectingOnPurpose 💡 Connect with Brynne: 🌐 Explore AI-powered social selling on LinkedIn at Social Sales Link🔗 Connect on LinkedIn: Brynne Tillman 🚀 Tune in now and take your LinkedIn sales game to the next level! Connect with Sara https://www.saramurray.com/ YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/

Feb 3, 2025 • 42min
EP 109: Why EOS is the Ultimate Game-Changer for Entrepreneurs – Isabel’s Insights
In this episode of Prospecting on Purpose, Isabel Porzecanski, a seasoned EOS Implementer, shares how the Entrepreneurial Operating System (EOS) can transform businesses by creating clarity, accountability, and sustainable growth. With over 25 years of experience in luxury hospitality and HR, Isabel reveals how EOS helps entrepreneurs and leadership teams overcome common frustrations like lack of control, team misalignment, and execution challenges. She dives into the six key components of EOS—Vision, People, Data, Issues, Process, and Traction—and explains how businesses can implement structured tools such as 90-day Rocks, Level 10 Meetings, and the Vision/Traction Organizer (VTO) to drive results. Isabel also highlights the importance of defining clear leadership roles, distinguishing between Visionary (big-picture thinker) and Integrator (execution-focused leader) to ensure operational efficiency. 🔑 Key Highlights: ✔ How EOS helps businesses create a strong operational framework and eliminate inefficiencies. ✔ The six key components of the Entrepreneurial Operating System and how they work together. ✔ The importance of having the right people in the right seats for sustainable growth. ✔ The difference between Visionary and Integrator roles and why balancing them is crucial. ✔ How EOS tools like Rocks, IDS (Identify, Discuss, Solve), and Level 10 Meetings ensure continuous progress. If you're a business owner, entrepreneur, or leader looking to streamline operations, improve team alignment, and execute with precision, this episode is packed with actionable insights on how to make EOS work for you. #EntrepreneurialOperatingSystem #EOS #BusinessGrowth #LeadershipDevelopment #Visionary #Integrator #Accountability #ProspectingOnPurpose 💡 Connect with Isabel: 🌐 Explore EOS Tools & Find an Implementer: EOSWorldwide.com🔗 Connect on LinkedIn: Isabel Porzecanski Connect with Sara https://www.saramurray.com/ YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/

Jan 27, 2025 • 8min
EP 108: How to Succeed in 2025 with Goal Setting and Contingency Plans
Goal Setting with Contingency Plans is your ultimate strategy to stay on track with your ambitions, especially when 88% of people abandon their New Year's resolutions by mid-January! In this episode of Prospecting on Purpose, Sara shares the secret to achieving goals by planning for failure. Yes, you read that right—planning to fail can actually help you succeed. With a step-by-step breakdown, Sara explains how goal setting with contingency plans can reduce anxiety, build resilience, and keep your motivation alive, even when life gets in the way. Using relatable examples, she shows how creating flexible, adaptable goals can turn setbacks into comebacks. Whether it’s adjusting your workout routine during a busy week or rethinking ambitious resolutions, Sara equips you with tools to anticipate challenges and persevere. 🎯 Ready to transform your approach to goal setting? Tune in to learn: How to plan for failure and bounce back stronger. Why self-compassion is key to sticking with your goals. The mindset shift that helps you turn setbacks into growth opportunities. Let’s make 2025 the year you redefine success with goal-setting with contingency plans! Love the episode? Subscribe, rate, and leave a review. For more insights: #GoalSettingWithContingencyPlans #ProspectingOnPurpose #MindsetForSuccess #OvercomingSetbacks #2025Goals Connect with Sara https://www.saramurray.com/ YouTube: https://www.youtube.com/@saramurraysales LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/

7 snips
Jan 20, 2025 • 33min
EP 107: Brad Englert’s Take on Spheres of Influence | Build Better Connections
Brad Englert, Founder of Brad Englert Advisory and author with over 40 years in leadership and technology, discusses the art of building authentic business relationships. He emphasizes the critical nature of both internal and external Spheres of Influence for career success. Key strategies include understanding goals, setting clear expectations, and fostering genuine care for others' success. Brad also highlights the transformative power of viewing professional relationships as partnerships, advocating for empathy and effective communication.