
In the Sauce
A podcast about building consumer product (CPG) startups. When Haven's Kitchen launched its fresh sauces in grocery stores across the U.S., founder Alison Cayne knew they were jumping into something crazy. In her effort to get educated, she started meeting with everyone she knew and respected who could advise her - from operations and supply chain gurus to brand marketing and social media mavens. Then she started having those conversations as a podcast so that other entrepreneurs can learn from them as well. This is the story of building Haven’s Kitchen. But it’s also the story of every growing business. Because we’re all In the Sauce.
Latest episodes

Sep 14, 2023 • 47min
Building Staying Power
Lauryn Chun is the founder of Mother-in-Law’s, the crowd favorite brand that started the fermented foods craze way back in 2009. On this episode of ITS, Ali and Lauryn compare the economic environment today with 2010-2012, and discuss the creativity, scrappiness, and innovation that emerged from challenges.In the Sauce is Powered by Simplecast.

Sep 7, 2023 • 1h 13min
Building with the BIG One
Grant Thomas is Chief Service Officer at Arc Retail Group, and has successfully launched over 100 items across 7 Walmart departments in 38 categories. On this episode of ITS, Grant breaks down Walmart for Ali: From the distribution and fulfillment details brands have to nail, to the velocity expectations and consumer profiles (that may surprise you).In the Sauce is Powered by Simplecast.

Aug 3, 2023 • 59min
Building Farm to Can
Taylor Lanzet and Maddy Rotman are the co-founders of Anytime Spritz, the new "farm-to-can" cocktail created with 100% regenerative wheat and fruit directly sourced from small-scale farmers. On this episode of ITS, Taylor and Maddy break down the opportunity and challenges of launching an RTD spirit and how important community is in the process.In the Sauce is Powered by Simplecast.

Jul 27, 2023 • 58min
Building to Build a Moat
Katie Wilson is the founder and CEO of BelliWelli, the wellness brand known for its gut health-focused snack bar. On this episode of ITS, Katie tells Ali how Facebook groups, billboards, humor, and empathy built the brand we know today.In the Sauce is Powered by Simplecast.

Jul 20, 2023 • 52min
Building DTC Makes a Lot of Sense (Sometimes)
Angela Vranich is the co-founder and Chief Product Officer of Little Spoon, the baby to big kid food subscription company making healthy, nutritionally optimized food for every eating stage. On this episode of ITS, Angela tells Ali the story of Little Spoon, and how they've grown exclusively on DTC by focusing on serving the needs of their growing community, both with new product innovation and through educational content for new parents.In the Sauce is Powered by Simplecast.

Jul 13, 2023 • 51min
Building Your Media Budget
Stacey Hartnett is VP of E-Commerce and Marketing at Chomps, the better-for-you meat snack inspiring a healthier way of high-protein snacking. On this episode of ITS, Ali and Ashly (Haven's Content Director) chat with Stacey about the ever-evolving role of marketing, which channels support awareness vs. retention, and how Chomps grew from a DTC brand to one with 20k national grocery doors.Photo courtesy of Chomps.In the Sauce is Powered by Simplecast.

Jul 6, 2023 • 57min
Building with Content Creators
Lisa Poe is the founder of LGPR, a talent management and brand marketing company. On this episode of ITS, Lisa and Ali talk about how brands can work with content creators and influencers to create meaningful partnerships and content that drive new consumers to said brands, and build loyalty with those who've already connected.In the Sauce is Powered by Simplecast.

Jun 30, 2023 • 1h 3min
Building Books
Anthony Domenici is the co-founder of BASECAMP Consulting Group, a fractional CFO and bookkeeping team that offers a full-service suite of financial services for emerging brands. On today's episode of ITS, we get back into financials: What data every founder needs to know, more on why cashflow is key, and how to manage your burn.In the Sauce is Powered by Simplecast.

Jun 22, 2023 • 54min
Building Like it's Forever
Janica Lane is Managing Director of Food & Beverage Investment Banking and Co-head of Consumer Investment Banking at Piper Sandler. On this episode of ITS, Janica and Ali talk about acquisition: from what strategics are looking for (hint, it's what we should all be doing anyway), to how they consider innovation, to how to respond when they start looking.In the Sauce is Powered by Simplecast.

Jun 15, 2023 • 52min
Building a Hero
Ju Rhyu is the Co-Founder and CEO Hero Cosmetics, the incredible skincare brand that launched in 2017 with one product, and sold in 2022 for over $600m. On this episode of ITS, Ju describes how she built a high growth, omnichannel, profitable company that is deeply loved by an engaged audience.In the Sauce is Powered by Simplecast.
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