In the Sauce
Building Socially
Nov 22, 2023
Kendall Dickieson, social media and influencer marketing consultant, discusses building trust and engagement on social media, tracking ROI and UTM tags, distinguishing between influencers and content creators, building authentic relationships with creators, strategies for standing out when sending products, and the importance of testing and good editing.
01:01:35
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Quick takeaways
- Building a strong relationship with consumers requires trust and open communication, creating a community where consumers feel comfortable expressing their opinions and concerns.
- Social media plays a crucial role in building consumer brands by being responsive and engaging with followers, establishing a strong social connection and creating a loyal community.
Deep dives
Importance of Building Trust with Consumers
Building a strong relationship with consumers requires trust and open communication. It is essential to create a community where consumers feel comfortable expressing their opinions and concerns, as this feedback is valuable for brand growth.
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