Loyalty Wired

In this podcast we explore the growing phenomena of Business-to-Business loyalty programmes where companies reward clients for purchasing products rather than directly rewarding the end consumer. With special guests Mark Maclure of Stream and our very own Adam Posner.

In this podcast we explore loyalty wallets and ask if they are a threat or an opportunity for programme managers. With special guests Radinck van Vollenhoven of Stocard, Phil Hawkins of Flybuys and Pavel Los from Shell we explore the question with a Global panel with experience from both sides of the fence.

In this podcast we explore if loyalty can have an influence beyond marketing and help solve wider problems with society. With special guests Dave Canty and Adam Posner.

In this podcast we explore how small tweaks to a programme can make a big difference. With special guests Stuart Dinnis, Phil Gunter, Craig Grimshaw and Adam Posner.

In this podcast we explore how merchant funded rewards can drive $ millions in revenue for loyalty programmes and how programme managers can plan for a future without cookies. With special guests James Berry from Collinson Group, James Little from TopCashback and Craig Grimshaw from New World Loyalty.

In this podcast an expert panel explain what blockchain and crypto currency is and how this technology can be best applied to loyalty and loyalty programmes. With special guests @Philip Shelper, @Gabriele Giancola and @Stuart Dinnis. See comments below for links to listen on Spotify, Apple and the web. #loyaltypodcast, #marketing, #loyalty.

In this podcast we debunk some of the myths and miss-understandings that we have seen in our time in the industry. With special guests Phil Gunter, Joanne Ward, Stuart Dinnis, Dave Canty, Craig Grimshaw, Alan Lias, Adam Posner and David Feldman.

Is driving success in loyalty an art or a science? In this episode Alan Lias and Craig Grimshaw explore how creativity plays a critical roll in developing winning propositions and have a good laugh along the way too!

In this podcast we explore the question “is coalition loyalty dead?” As 2018 saw the closure of Plenti in the USA and the sale of Nectar in the UK for just 16% of what it was purchased for 11 years can programmes which allow customers to collect at lots of places survive in 2021? With special guests Caroline Papadatos, Phil Hawkins and Phil Gunter.

In this podcast we explore the secrets to creating a successful retail loyalty programme in an interview with Pavel Loss (Global Loyalty Programme Manager at Shell), Steve Hoban (who helped build the Smart Shopper programme for Pick n Pay in South Africa) and our very own Craig Grimshaw all of which have direct experience in managing award winning retail loyalty programmes around the world.