Loyalty Wired

In this podcast we debunk some of the myths and miss-understandings that we have seen in our time in the industry. With special guests Phil Gunter, Joanne Ward, Stuart Dinnis, Dave Canty, Craig Grimshaw, Alan Lias, Adam Posner and David Feldman.

Is driving success in loyalty an art or a science? In this episode Alan Lias and Craig Grimshaw explore how creativity plays a critical roll in developing winning propositions and have a good laugh along the way too!

In this podcast we explore the question “is coalition loyalty dead?” As 2018 saw the closure of Plenti in the USA and the sale of Nectar in the UK for just 16% of what it was purchased for 11 years can programmes which allow customers to collect at lots of places survive in 2021? With special guests Caroline Papadatos, Phil Hawkins and Phil Gunter.

In this podcast we explore the secrets to creating a successful retail loyalty programme in an interview with Pavel Loss (Global Loyalty Programme Manager at Shell), Steve Hoban (who helped build the Smart Shopper programme for Pick n Pay in South Africa) and our very own Craig Grimshaw all of which have direct experience in managing award winning retail loyalty programmes around the world.

In this podcast we explore what is next for reward credit cards on both sides of the Atlantic. With guest appearances from Oli Dervey, Kate Morgan and our very own Joanne Ward the panel discuss the impact of interchange, Covid, miles pre-purchase, Klarna and fintec start ups on the reward card industry that generated $990 billion in purchase value in 2018.

In this podcast we explore how colleague engagement can help loyalty programmes grow effectively by exploring case studies from around the world in different industries. With David Canty, Adam Posner and Iain Pringle.

In this podcast we explore what airline loyalty programmes can learn from retail and vice versa. With Phil Gunter, Joanne Ward and special guest Jason Adessky with experience gained from working with a wide range of airlines including British Airways, Cathay Pacific, Air Canada Virigin Australia, Virgin Atlantic and Qantas and a wider range of retail programmes including Aeroplan, Nectar, Shell, Tesco, Woolworths and Aimia.

In this episode experts from New World Loyalty provide their predictions for 2021 which we then discuss and vote. 30 minutes of insight and analysis from loyalty experts from around the World.

In this podcast Phil Gunter and Stuart Dinnis look at how the financials of a loyalty programme work and how they have the potential to create beautiful businesses which connect the brand directly with customers and generate money in ways that are unique to the loyalty industry.

In this podcast we look at how Covid- 19 has driven and accelerated change around the world and who the likely winners and losers and what brands can do to retain customer value. With Phil Gunter, Joanne Ward, David Feldman, David Canty, Adam Posner and Craig Grimshaw.