Get the app
public
ios_share
Loyalty Wired
chevron_right
Podcast 41 - Measuring Program ROI
Sep 9, 2022
34:24
forum
Ask episode
play_arrow
Play
view_agenda
Chapters
auto_awesome
Transcript
info_circle
Episode notes
In this episode we explore the search for the loyalty industry's equivalent of the holy grail – how to measure overall program Return On Investment. Why is it so hard and how can it be done? With special guests Phil Gunter and Stuart Melim.
