Loyalty Wired
Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.
Latest episodes
Feb 7, 2021 • 33min
Podcast 14 - What Airlines Can Learn From Retail And Vice Versa
In this podcast we explore what airline loyalty programmes can learn from retail and vice versa. With Phil Gunter, Joanne Ward and special guest Jason Adessky with experience gained from working with a wide range of airlines including British Airways, Cathay Pacific, Air Canada Virigin Australia, Virgin Atlantic and Qantas and a wider range of retail programmes including Aeroplan, Nectar, Shell, Tesco, Woolworths and Aimia.
Dec 14, 2020 • 29min
Podcast 13 - New World Loyalty Predictions For 2021
In this episode experts from New World Loyalty provide their predictions for 2021 which we then discuss and vote. 30 minutes of insight and analysis from loyalty experts from around the World.
Oct 24, 2020 • 29min
Podcast 12 - Loyalty finance and how it can make or break a business
In this podcast Phil Gunter and Stuart Dinnis look at how the financials of a loyalty programme work and how they have the potential to create beautiful businesses which connect the brand directly with customers and generate money in ways that are unique to the loyalty industry.
Sep 16, 2020 • 35min
Podcast 11 - Covid - 19 - The Good, The Bad And The Ugly
In this podcast we look at how Covid- 19 has driven and accelerated change around the world and who the likely winners and losers and what brands can do to retain customer value. With Phil Gunter, Joanne Ward, David Feldman, David Canty, Adam Posner and Craig Grimshaw.
Jul 10, 2020 • 42min
Podcast 10 - How Loyalty Analytics Can Add Value To The Business
In this podcast we explore how loyalty analytics can add value to your business by exploring common challenges, where we have seen loyalty work best and tips for getting the most from your analytics team. With Iain Pringle, Anthony Graham and Dicken Doe.
May 27, 2020 • 33min
Podcast 9 - Covid Update And What Next
The Loyalty Podcast is back! In this episode we explore how the loyalty industry has responded and what how plans will evolve as the World emerges from lockdown. With Phil Gunter and Joanne Ward.
Mar 13, 2020 • 30min
Podcast 8 - Loyalty In Crisis - Practical Tips And Advice
In this episode the team discuss what steps loyalty programmes can take to protect customers and businesses in times of crisis.
Feb 21, 2020 • 43min
Podcast 7 - Do Redemptions Change Behaviour?
In this episode we explore what role redemptions play in building loyalty and give our tips on how to build a successful reward strategy.
Jan 27, 2020 • 39min
Podcast 6 - Our Predictions For 2020
In this episode the team explores what we think will and will not happen in the world of loyalty during 2020.
Dec 2, 2019 • 39min
Podcast 5 - Is Transactional Loyalty Dead?
In this episode the team explores the question - is transactional loyalty dead? With Phil Gunter, Alan Lias, Craig Grimshaw and Iain Pringle.
