
Loyalty Wired
Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.
Latest episodes

Jun 29, 2022 • 30min
Podcast 39 - Elevating Loyalty To The Boardroom
Podcast 39 is out now! In this podcast we explore how program managers can ensure that loyalty has a place in boardroom discussions. With Adam Posner and Alan Lias. Click here to register https://newworldloyalty.com/#podcast.

Jun 7, 2022 • 45min
Podcast 38 - Loyalty Fraud
In this podcast explore the ins and outs of loyalty fraud. How does it happen, how can it be managed and what steps can you take to make your programme safe? With Michael Smith, Maciej Tyczyński of Comarch and Nik Laming.

May 17, 2022 • 35min
Podcast 37 - Learning About Loyalty
In this podcast we explore learning about loyalty by discussing where loyalty professionals can turn to find out more about our fascinating industry. With Paula Thomas, Graeme Thomson and Adam Posner.

Apr 26, 2022 • 11min
Podcast 36 - Open Banking Extra Time
Extra Time! As the discussion often continues after the mics close he is a behind the scenes view of what happened next with additional case studies and content.

Apr 26, 2022 • 40min
Podcast 36 - Open Banking
In this podcast we explore the phenomenon of open banking and ask if it will really will be the “next big thing” in loyalty? With special guests David John and Craig Grimshaw.

Apr 5, 2022 • 24min
Podcast 35 - Loyalty Startups
In this podcast we explore the keys to success for loyalty start-ups. On the panel I am joined by two regular contributors, Mark Ross-Smith and Stuart Melim who both have years of experience in loyalty but also have direct experience of building and ultimately selling loyalty start-up businesses.

Mar 15, 2022 • 22min
Podcast 34 - Why Programs Fail
In this podcast we explore why programmes fail. With Phil Ginter and Alex Tavera the panel uses experience from hundreds of programs to explore what can go wrong and how to address problems early.

Feb 24, 2022 • 21min
Podcast 33 - Informal Loyalty
In this podcast we will explore informal loyalty programmes and why brands may want to consider covert alternatives to a formal published loyalty strategy. With special guests Phil Gunter, Adam Posner and Mark Ross-Smith.

Feb 3, 2022 • 23min
Podcast 32 - Financial Fitness
In this podcast we will explore what action you can take to ensure that your program is fit for 2022. With special guests Adam Posner and Stuart Melim, our very own financial fitness gurus.

Jan 18, 2022 • 15min
Podcast 31 - 2022 New Years Loyalty Resolutions
In this quick podcast we discuss New Year's resolutions that could make a big difference to your programme in 2022. With many familiar voices including Phil Gunter, David Canty, Stuart Melim, Adam Posner, Simon Morgan and David Feldman.