
Loyalty Wired
Loyalty industry podcasts tailored for marketing professionals. Stay ahead with the latest news and best practices from around the globe, designed to empower, inform and inspire. Brought to you by Loyalty Wired.
Latest episodes

Nov 9, 2022 • 26min
Podcast 43 - Tiers Or Tears?
In this podcast we explore where and when tiers work as a mechanic with special guests Phill Hawkins and Phil Gunter.

Oct 6, 2022 • 29min
Podcast 42 - Maximising Hyper - Collectors
In this episode we will explore how programs can work with, rather than against hyper-collectors. With Rob Burgess, Editor, Head for Points and Alan Lias, previously VP of Customer Loyalty at Virgin Atlantic.

Sep 9, 2022 • 34min
Podcast 41 - Measuring Program ROI
In this episode we explore the search for the loyalty industry's equivalent of the holy grail – how to measure overall program Return On Investment. Why is it so hard and how can it be done? With special guests Phil Gunter and Stuart Melim.

Jul 20, 2022 • 19min
Podcast 40 - Status Match - Aquiring High Value Customers
In this express episode we explore the role status matching can play in helping airlines win back high value customers. With Phil Gunter and Mark Ross-Smith.

Jun 29, 2022 • 30min
Podcast 39 - Elevating Loyalty To The Boardroom
Podcast 39 is out now! In this podcast we explore how program managers can ensure that loyalty has a place in boardroom discussions. With Adam Posner and Alan Lias. Click here to register https://newworldloyalty.com/#podcast.

Jun 7, 2022 • 45min
Podcast 38 - Loyalty Fraud
In this podcast explore the ins and outs of loyalty fraud. How does it happen, how can it be managed and what steps can you take to make your programme safe? With Michael Smith, Maciej Tyczyński of Comarch and Nik Laming.

May 17, 2022 • 35min
Podcast 37 - Learning About Loyalty
In this podcast we explore learning about loyalty by discussing where loyalty professionals can turn to find out more about our fascinating industry. With Paula Thomas, Graeme Thomson and Adam Posner.

Apr 26, 2022 • 11min
Podcast 36 - Open Banking Extra Time
Extra Time! As the discussion often continues after the mics close he is a behind the scenes view of what happened next with additional case studies and content.

Apr 26, 2022 • 40min
Podcast 36 - Open Banking
In this podcast we explore the phenomenon of open banking and ask if it will really will be the “next big thing” in loyalty? With special guests David John and Craig Grimshaw.

Apr 5, 2022 • 24min
Podcast 35 - Loyalty Startups
In this podcast we explore the keys to success for loyalty start-ups. On the panel I am joined by two regular contributors, Mark Ross-Smith and Stuart Melim who both have years of experience in loyalty but also have direct experience of building and ultimately selling loyalty start-up businesses.