Loyalty Wired

Podcast 49 is out now. In this episode we review Loyalty CXM which was held in Zurich in March 2023. With Cristina Ziliani and Pavel Los.

In this podcast we explore the questions we are asked most - what can loyalty deliver for me and what are my benchmarks for success. With special guests David Andreadakis from Kobie Marketing, Pavel Los from Oracle CrowdTwist and Craig Grimshaw and Phil Gunter from New Works Loyalty.

In this episode we will discuss Starbucks Odyssey and explore what the future holds for web3 and other NFT activities. With special guests Chris Miller and Gabriele Giancola.

In this episode we make our predictions for the loyalty industry in 2023 with special guests Phil Gunter, Adam Posner, Stuart Melim and Simon Morgan.

In this podcast we make real the nightmare of revisiting our panel’s resolutions for 2022 and score them on how well they did. With special guests Phil Gunter, Adam Posner, Simon Morgan and Stuart Melim.

In this podcast we explore how customers loyalty needs have changed since lockdown from three corners of the globe. With special guests David Andreadakis, Charlie Hills and Adam Posner.

In this podcast we explore where and when tiers work as a mechanic with special guests Phill Hawkins and Phil Gunter.

In this episode we will explore how programs can work with, rather than against hyper-collectors. With Rob Burgess, Editor, Head for Points and Alan Lias, previously VP of Customer Loyalty at Virgin Atlantic.

In this episode we explore the search for the loyalty industry's equivalent of the holy grail – how to measure overall program Return On Investment. Why is it so hard and how can it be done? With special guests Phil Gunter and Stuart Melim.

In this express episode we explore the role status matching can play in helping airlines win back high value customers. With Phil Gunter and Mark Ross-Smith.