Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textIn this episode, I chat with Caroline Hull, a podcasting expert and CEO of Wild Home Podcasting. Caroline shares why long-form content is so important for marketing and how podcasts can really help you build your brand and make more money. She gives great tips on how to fit podcasts into your marketing plan without burning out.We also cover practical advice on making the most of your podcast, from creating content to setting up funnels. Plus, we talk about common mistakes people make when starting a podcast and how to avoid them. Caroline explains how understanding your audience and making content that speaks to them can help you build a loyal following. Whether you're new to podcasting or want to take yours to the next level, this episode is full of useful tips and inspiration.Bullet Points with Timestamps:[00:00:04] Introduction of Caroline Hull and her background in podcasting.[00:01:01] Caroline discusses her transition from podcast management to podcast strategy.[00:03:02] The importance of long-form content and choosing between YouTube and podcasting.[00:07:43] Integrating podcasts into your overall marketing strategy and avoiding burnout.[00:11:40] Understanding the customer journey and the strategic role of a podcast.Mentioned in this Episode:Apply to with with Dr. Destini Copp hereWhere you can find Caroline: WebsiteCaroline’s free gift: Podcast Readiness QuizPodcast Show Notes: https://www.destinicopp.com/podcast/podcast-strategy

Send us a textWelcome to today's episode! I'm excited to talk about an important topic for many online business owners—how to effectively manage your time and business during the summer with a well-planned PTO (paid time off) strategy. Over the past few weeks, I've chatted with a bunch of online business owners interested in my 1:1 coaching. A common theme keeps popping up: time management.Many of these entrepreneurs are feeling stretched too thin, especially with summer vacations planned, and they're struggling to find enough time to grow their businesses.They're often stuck doing the bare minimum, which begs the question: what is the minimum? They're asking me, "What should I focus on to get the best results?"In today's episode, I'm excited to dive into how you can create your summer PTO plan.I'll be sharing some of my top time management secrets to help you get that much-needed break while keeping your business running smoothly. By the end, you'll have the tools and an AI prompt you can use to prepare a customized Summer PTO schedule to set yourself up for a successful and productive fall.Bullet Points with Timestamps:[00:00:00] Introduction and the importance of a summer PTO plan[00:01:15] The pitfalls of a full summer sabbatical and maintaining business momentum[00:02:22] Key summer tasks: weekly email newsletters and content marketing[00:07:02] The power of automated sales funnels for consistent revenue[00:11:13] Creating a personalized summer PTO plan and time blocking tipsMentioned in this episode:Apply to work with Dr. Destini Copp: https://destinicopp.com/applyPodcast show notes: https://destinicopp.com/podcast/summer-pto-plan

Send us a textWelcome back! As the school year wraps up and summer approaches, it's tempting to take our foot off the gas pedal and relax. But today, I'm here to share why it's crucial to keep your business momentum going through the summer months. In this episode, I discuss practical strategies to streamline your digital product business for the summer months, ensuring that you are set up for a strong finish to the year. From outsourcing tasks to automating your marketing and planning your content ahead of time, I've got you covered with tips to help you stay productive even while enjoying your well-deserved break.So, let's dive into how you can keep your business thriving during the summer months and beyond.Mentioned in this episode:Destini Copp WebsiteSteal My Super Simple Email Newsletter & Promo PlannerPodcast Show NotesTimestamps:[00:00:00] Introduction and Summer Plans: Discussing the end of the school year and summer activities while emphasizing the importance of maintaining business momentum.[00:02:32] Streamlining Operations: Practical tips for outsourcing and why it's essential to free up your time for strategic tasks.[00:05:37] Marketing Automation: How to set up and benefit from automating your email marketing, lead generation, and sales funnels.[00:08:34] Content Planning and Batching: Strategies for planning and batch-producing content to stay consistent while working reduced hours.[00:14:37] Promotional Calendar: The importance of maintaining visibility and engagement through promotions and collaborations during the summer.

Send us a textToday,  I'm diving into why summertime is the perfect time to take your digital product business to the next level. I'll talk about the reasons why the summer is your golden opportunity to supercharge your business, engage with your audience, and set the stage for a successful fall. Plus, I'll chat about how coaching can help you make the most of this crucial season. So, grab your favorite beverage or take your dog on a quick walk,  and get ready to make this summer the turning point for your business!Mentioned in this episode:Learn more about Destini: https://www.destinicopp.com/Schedule a 15-minute strategy call with Destini: https://destinicopp.as.me/discoveryPodcast shownotes: https://www.destinicopp.com/podcast/summer

Send us a textWelcome to today’s episode where we conduct a dive deep into a challenge that’s been a major headache for me: revamping my website copy. I found myself at a point where I needed to shift my website focus more towards my coaching services, especially since I had transitioned most of my digital products over to my HelloContent Shopify store. The messaging on my personal brand website just wasn't a great fit anymore—it needed a fresh, new focus. Another challenge I had is that my website visitors were at difference stages in their business journey so I wanted to make sure I was directing everyone to the right place. That’s when I brought in copywriting expert, Sarah Sambles, to help streamline my website's messaging to better highlight these changes. Today, Sarah joins us to discuss how we transformed the home and about pages to more accurately reflect my current offerings and create a stronger connection with my audience. If you're struggling to align your website with the core of your brand, this episode is packed with insights and practical tips that can help. Let’s jump right into the world of copywriting and discover how to enhance your own site’s messaging. Here we go!Links mentioned in this episode:My New Website (check it out!): https://www.destinicopp.com/Sarah’s websiteBrand Story TemplatePodcast Shownotes: https://www.destinicopp.com/podcast/website-copy

Send us a textWelcome to a special edition of our podcast! I'm excited to share an episode that originally aired on the Simple Marketing Podcast hosted by Tish Collins, where I had the honor of returning as a guest. In this conversation, we dive deep into simplifying digital product businesses. I discuss how I've structured all three of my brands to create sustainable revenue streams without being chained to my desk or constantly navigating the ever-changing social media algorithms. We talk about these businesses, including my work with HobbyScool and my personalized coaching methods using tools like Voxer. This episode is packed with actionable advice for anyone looking to simplify their business operations while maximizing their freedom and flexibility. Join Tish and I as we share our strategic approaches to digital products, offering tools and inspiration to help you simplify your own business.  Links mentioned in this episode:Simple Business Bundle (affiliate link): https://4653--leticiajcollins.thrivecart.com/sbb-bundle/HobbyScool: https://www.hobbyscool.com/HelloContent: https://hellocontent.shop/Podcast Shownotes: https://www.destinicopp.com/podcast/simple-marketing

Send us a textIn this episode, I share my own personal journey from a demanding corporate job to developing a streamlined online business that supports a balanced life. I'll walk you through how to set up a digital product business that generates consistent revenue without being tied to your desk, live launching, or constantly posting on social media.You'll learn how to use simple automated systems for sales, offer flexible, asynchronous digital products and programs, and find diverse ways to attract customers to your business. If you're fed up with the daily grind or just looking to simplify your business model, this episode provides practical tips on building a business that truly fits your lifestyle. Listen in to learn how to make your business work more efficiently and give you back your time and sanity.Links mentioned in this episode: Freedom Formula Private Podcast: https://www.destinicopp.com/freedomPassionfroot: https://www.passionfroot.me/Interested in working with me 1:1? Contact me on Voxer and let's chat!: https://web.voxer.com/u/destinicoppPodcast Shownotes: https://destinicopp.com/podcast/minimalist

Send us a textHey there, welcome to the latest episode of the Creator's MBA Podcast! This time, I'm diving into the world of automated sales funnels for online businesses. I talk about the perks of using these funnels, the tech tools you need, and the types of offers you can promote. I also share tips on adding a personal touch and ethical promotion practices, as well as some killer traffic strategies. So, if you're an online business owner looking to for an easy way to attract customers, listen in! Links mentioned in this episode:Freedom Formula Private Podcast: https://www.destinicopp.com/freedomFunnel Cure Mapping Workshop: Master the Funnel Puzzle: How to Choose Offers That Maximize Profit: https://destinicopp.com/funnelPins to Cash: Selling Digital Products on Pinterest: https://www.destinicopp.com/podcast/digital-products-pinterestPodcast Show Notes: https://destinicopp.com/automated-funnels

Send us a textWant to learn how to sell your digital products on Pinterest, even if you don't have a Shopify store?In this episode, I sat down with Kate Ahl, the owner of Simple Pin Media, a Pinterest marketing agency. Kate shares her proven strategies for leveraging Pinterest to drive organic traffic to boost sales for our digital products,  online courses, and memberships. From the benefits of utilizing Pinterest as a marketing tool to the nuts and bolts of setting up product pins and where to drive Pinterest traffic (which is so critical!), Kate walks us through the latest trends and best practices in promoting our digital products via Pinterest. Where to find Kate & Simple Pin Media: Website, YouTube, and PodcastPodcast Show Notes

Send us a textIn this episode, I'll dive into my personal journey of turning a domain name purchase (literally on a whim!) into a thriving digital product business with over 16,000 email subscribers and $100,000 in revenue in less than two years. I'll walk you through the strategies that worked for me, the lessons learned, and the key takeaways that can help you build a successful digital product business. If you're intrigued by the idea of generating consistent revenue from digital products without being tied to the desk, constantly live launching, or worrying about the social media algorithm, then you don't want to miss this episode.Mentioned in this episode: HobbyScool Freedom Formula: In this private podcast series, learn that it's possible to generate consistent revenue from a digital product business without the need to be glued to your desk, constantly live launching, or worrying about social media algorithms. Sign up here: https://destinicopp.com/freedom--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support