Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textAre you tired of feeling like a hamster on a wheel, constantly juggling tasks and never quite catching up? It's time to work smarter, not harder! In our latest podcast episode, we're pulling back the curtain on the magic of business automation.Join me as I chat with tech automation wizard Elizabeth Neumann, who shares:The #1 mistake entrepreneurs make when setting up their tech (and how to avoid it)3 key automations that can transform your business overnightHow to overcome tech fears and embrace the power of automationInsider tips for choosing the right tech stack for YOUR unique businessWhether you're a tech novice or looking to level up your current systems, this episode is packed with actionable insights that can help you streamline your processes, boost your productivity, and create a better experience for your clients.Ready to turn your business into a well-oiled machine? Don't miss this game-changing episode!Key points with timestamps:2:57 - The importance of strategy and planning before implementing tech tools9:39 - Three key automations every online business owner should consider13:44 - Elizabeth's recommended tech stack and popular tools in the industry16:12 - Tips for prioritizing automation tasks in your business18:56 - Where to find Elizabeth and her free tech migration checklistMentioned in this episode:Where to connect with Elizabeth: Website and LinkedinElizabeth's gift: Master Your Tech Migration ChecklistCreator's MBA Newsletter: Sign up here: https://destinicopp.leadpages.co/newsletterPodcast Show Notes: https://www.destinicopp.com/podcast/automation

Send us a textAre you tired of spending hours each week struggling to create your email newsletter? Do you dream of a way to consistently produce high-quality content without the stress? Then you won't want to miss this week's game-changing episode of the Creators MBA Podcast!In "The One-Hour Newsletter Miracle: Streamline Your Content Creation Strategy," I'm pulling back the curtain on my revolutionary newsletter content creation system that allows me to create valuable, engaging newsletters in just one hour a week. Here's a sneak peek of what you'll learn:The common challenges that hold most creators back (and how to overcome them)My secret weapon for never running out of content ideasHow to structure your newsletter for maximum engagement and valueThe unexpected way I use AI to supercharge my writing processBonus: Tips on monetizing your newsletter, even without a product launchKey points with timestamps:[00:01:21] Common challenges in producing regular, engaging newsletter content[00:04:38] Overview of Destini's efficient content planning system[00:08:13] Structuring newsletters with diverse sections to appeal to a broader audience[00:11:59] Examples of curating content ideas and writing prompts[00:15:37] Introduction to the newsletter profit calculator for monetizationMentioned in this episode:Newsletter Profit Calculator: Effortlessly Turn Your Newsletter into a Strong Income Stream with My Free Profit Calculator (even if you have a small list). Get it here: https://destinicopp.leadpages.co/newsletter-profit-calculator/Newsletter Profit Club: Make Money Every Time You Publish. Learn more here: https://destinicopp.leadpages.co/newsletter-profit-club/Creator's MBA Newsletter: Sign up here: https://destinicopp.leadpages.co/newsletterPodcast Show Notes: https://destinicopp.com/podcast/newsletter-content

Send us a textIn today's episode, I am excited to welcome Becky Beach, a $1,000,000 digital product seller and coach at coachbeckybeach.com. Becky has made a significant mark in the digital product space with her innovative strategies and expert coaching, earning her features in prestigious publications like Business Insider and Forbes. We'll dive into the world of memberships, exploring how Becky has built a successful membership site, her journey, and the secrets behind her impressive retention rates.Becky's story is both inspiring and practical, offering a roadmap for anyone looking to create a sustainable and profitable online business. From her beginnings as a web developer to becoming a leading figure in the digital product industry, Becky's journey is filled with valuable insights and actionable tips. We'll discuss the benefits of membership models, how to maintain consistent value for members, and the strategies Becky uses to keep her community engaged and thriving.Key Points with Timestamps:[00:00:02] Introduction of Becky Beach and her accomplishments[00:01:14] Becky's journey from web developer to successful digital product seller[00:02:15] The inception and benefits of Becky's membership model[00:04:40] Strategies for maintaining high retention rates in membership[00:09:56] Organic marketing strategies to grow membershipMentioned In This Episode:Apply to work with Dr. Destini Copp hereWhere you can find Becky: Website and InstagramPodcast Show Notes: https://www.destinicopp.com/podcast/long-term-membership

Send us a textIn this episode of the Creators MBA podcast, I chatted with launch strategist Melody DiCroce, to discuss the power of launch bonuses in driving sales for digital products. Melody, the brains behind The Launch Library, shares her expertise on simplifying launches and making consistent sales on autopilot. Her approach focuses on creating scalable and enjoyable online businesses that offer entrepreneurs more time, money, and freedom.Melody dives deep into the world of launch bonuses, revealing seven types of bonuses that can be strategically implemented during different phases of a launch. From wait list bonuses to the exciting "mic drop" bonus, she provides valuable insights on how to effectively use these incentives to boost sales and help potential customers make empowered decisions. Melody also shares tips on communicating the value of bonuses, avoiding common mistakes, and getting creative with bonus offerings.Key points discussed:The 7 types of launch bonuses (06:28)How to effectively communicate bonus value (13:38)Creative bonus ideas to implement in launches (15:25)Common mistakes to avoid when offering bonuses (18:18)The importance of keeping bonuses simple and relevant (19:22)Mentioned In This Episode:Apply to work with Dr. Destini Copp hereWhere you can find Melody: Website & InstagramMelody’s Gift: 7 unique bonus types, when to use them, and get inspired with 30 ready-to-apply ideasPodcast Show Notes: https://destinicopp.com/podcast/launch-bonuses

Send us a textIn this episode of the Creator’s MBA Podcast, Dr. Destini Copp sat down with Melissa Seidman, founder of Not Another VA, a team of passionate email marketing virtual assistants dedicated to helping businesses achieve their full potential. Together, they dive into the essentials of email marketing, discussing common mistakes, best practices, and strategies for maintaining a consistent and engaging email list. Melissa shares her wealth of knowledge on creating effective email sequences, structuring newsletters, and leveraging email marketing for business growth.Melissa emphasizes the importance of consistency in email marketing and offers practical tips on nurturing your audience. She also discusses the value of personalizing your emails and ensuring that your content resonates with your subscribers. Whether you're a seasoned entrepreneur or just starting with email marketing, this episode is packed with actionable insights that can help you enhance your email marketing efforts and drive better results for your business.Timestamps:[00:00:02] Introduction and Guest Introduction[00:01:31] Common Mistakes in Email Marketing[00:02:12] Importance of Consistency and Welcome Sequences[00:04:45] Structuring Weekly Newsletters[00:09:54] Strategies for Increasing Sales through Email MarketingMentioned In This Episode:Apply to work with Dr. Destini Copp hereWhere you can find Melissa: Website and InstagramPodcast Show Notes: https://www.destinicopp.com/podcast/consistency

Send us a textHey there! Destini here, and today I want to get real with you about something I struggled with for a long time - my weekly newsletter. For years, I dreaded hitting that 'send' button. I was following all the standard advice. Promote one piece of content, add a single call-to-action, nurture your audience. But let me tell you, it wasn't delivering results. I wasn't seeing any return on my investment, and I knew something had to change.So, I put on my university marketing professor hat and dove into a 6-month research study. I wanted to uncover what those best-in-class email newsletter operators were doing that all of us in the creator niche hadn't mastered yet. And wow, did I learn some game-changing stuff! I developed what I now call my "Newsletter Profit System," and it's completely transformed how I approach my weekly emails. Now, every time I hit publish, I'm actually making money - whether it's from my own digital products, affiliate income, sponsorships, or even attracting new coaching clients. In this episode, I'm breaking it all down for you. I'll show you why that old-school newsletter advice falls short, and how diversifying your content can turn your newsletter into something your subscribers can't wait to open (and maybe even save in a special folder - yeah, that's the kind of feedback I'm getting now!). So, if you're ready to stop dreading your newsletter and start profiting from it, you're in the right place!Key Points:[00:00:56] The limitations of following standard newsletter advice[03:03] Insights from Destini's 6-month research study on successful newsletters[05:36] Why offering multiple pieces of content is crucial for engagement[07:48] Examples of diverse content to include in your newsletter[12:20] How to measure the success of your revamped newsletter strategyMentioned in this episode:Newsletter Profit Club: https://destinicopp.com/profitCreator's MBA Newsletter Examples: https://newsletter.destinicopp.com/profileHobbyScool Newsletter Examples: https://newsletter.hobbyscool.com/profilePodcast Show Notes: https://www.destinicopp.com/podcast/newsletter

Send us a textInteresting in learning how you can turn your digital products into physical books and start generating passive income through Amazon's print-on-demand service? In this episode of the Creator’s MBA prodcast, Julie Hall breaks down the process of creating and publishing books, from simple notebooks to more complex activity books and planners. Learn about the tools, strategies, and best practices for success in the KDP marketplace.Timestamps: 01:55 - Julie showcases examples of her KDP books, including coloring books, diaries, and planners03:32 - Overview of how Amazon KDP works and the publishing process07:00 - Tips for getting started with your first KDP book11:05 - How to research hot markets and profitable niches on Amazon15:12 - Discussion on using PLR products for KDP and best practicesMentioned in this episode:Apply to work with Dr. Destini Copp: https://destinicopp.com/applyCreator's MBA Newsletter: Actionable marketing advice that you'll want to save in a special Gmail folder to grow your digital product business, sent weekly to 10,000+ readers. Subscribe here: https://destinicopp.leadpages.co/newsletter How to get in touch with Julie: ⁠Website and KDP Creator’s Club & Royalties AcceleratorJulie’s Free Gift: KDP Notebook Interior and Cover Templatehttps://www.vecteezy.com/https://www.midjourney.com/home

Send us a textAre you ready to explore selling your digital products via an e-Commerce platform but feeling overwhelmed by the options? In this episode of the Creators MBA podcast, I'm joined by Shopify expert Erin Alexander, creator of Product Powerhouse. Erin shares her wealth of knowledge on building a successful online store, whether you're just starting out or looking to optimize your existing setup.From choosing between Etsy and Shopify to mastering the art of product listings and leveraging themes and apps, Erin breaks down the essentials of creating a thriving e-commerce presence to sell our digital products. If you're interested in selling your digital products online, this episode is packed with valuable information to help you succeed in the world of e-commerce.Key points discussed:[02:26] Erin's background and how she helps product-based businesses[05:12] The importance of starting with product listings when building your Shopify store[10:22] Understanding Shopify themes and how to choose the right one for your business[15:50] Navigating Shopify apps and determining which ones are worth the investment[19:10] Erin's top tip for building an effective Shopify homepageMentioned In This Episode:Apply to work with Dr. Destini Copp here: https://destinicopp.com/applyCreator's MBA Newsletter: Actionable marketing advice that you'll want to save in a special Gmail folder to grow your digital product business, sent weekly to 10,000+ readers. Subscribe here: https://destinicopp.leadpages.co/newsletter/How to get in touch with Erin: ⁠Website⁠, ⁠⁠Erin's Shopify Store⁠⁠Erin’s Free Gift: ⁠How to Design a Shopify Homepage that Converts Like Crazy⁠

Send us a textIn this episode of the Creators MBA podcast, I dive into the confusing world of sales funnels, specifically focusing on the differences between tripwire and evergreen funnels.In this episode, you’ll discover:How tripwire sales funnels can generate quick wins and nurture new leads.The complexities and benefits of evergreen sales funnels for higher-priced offers.Clear, actionable tips to help you decide which funnel to use and when.By the end of this episode, you’ll have a crystal-clear understanding of these powerful strategies and how to implement them in your business. Mentioned in this episode:Join 10,000+ other digital product business owners & subscribe to the Creator's MBA newsletter to swipe my top marketing tips each week: https://destinicopp.leadpages.co/newsletter/Apply to work with Dr. Destini Copp here: https://destinicopp.com/applyFunnel Cure Mapping Workshop: Learn how to choose high-converting offers for each funnel stage: https://destinicopp.leadpages.co/funnel-cure-workshop/Plan Your Profitable Evergreen Sales Funnel (includes Spotify Evergreen Sales Funnel Playlist): https://destinicopp.lpages.co/planner/Podcast show notes: https://www.destinicopp.com/podcast/tripwire-vs-evergreen-funnelTimestamps:[00:01:20] Understanding tripwire sales funnels and their benefits[00:03:10] Step-by-step setup of a tripwire funnel[00:05:50] Introduction to evergreen sales funnels[00:07:30] Optimizing evergreen sales funnels for higher-priced offers[00:09:00] Combining tripwire and evergreen funnels for maximum impact

Send us a textLast week, I had the chance to sit down with Braden Drake from Not Your Average Law Firm to trademark three of my brands. Honestly, I waited way too long to do this, and I wanted to bring Braden on the podcast so you can avoid the same mistake.In this episode, Braden will answer all your burning legal questions, like:When should you consider trademarking your course, program, or brand name?What do you need to protect your business and intellectual property?How can you protect your personal assets?And so much more!Braden is an absolute treasure trove of knowledge when it comes to legal and tax issues for online business owners like us.His straightforward, practical advice makes complicated legal stuff easy to grasp and put into action. We’ll cover the essential steps every online business owner should take to make sure their business is legally sound and protected from any potential pitfalls. Whether you’re just starting out or looking to strengthen your existing business, this episode is full of actionable insights to help you navigate the legal landscape with confidence.Timestamps:[00:01:04] Introduction to Braden Drake and his legal expertise[00:03:23] Essential layers of legal protection for new online businesses[00:05:27] The importance of insurance and how to choose the right agent[00:08:41] Understanding business entities: LLC vs. S Corp[00:17:24] The significance of trademarks and when to file for themMentioned in this episode:Apply to work with Dr. Destini Copp hereWhere you can find Braden: Website and InstagramBraden’s Contract Club (affiliate link)Podcast Show Notes: https://www.destinicopp.com/podcast/legal