173: The Hidden Formula to Pick the Right Sales Funnel

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In this episode of the Creators MBA podcast, I dive into the confusing world of sales funnels, specifically focusing on the differences between tripwire and evergreen funnels.

In this episode, you’ll discover:

• How tripwire sales funnels can generate quick wins and nurture new leads.
• The complexities and benefits of evergreen sales funnels for higher-priced offers.
• Clear, actionable tips to help you decide which funnel to use and when.

By the end of this episode, you’ll have a crystal-clear understanding of these powerful strategies and how to implement them in your business.

Mentioned in this episode:

• Join 10,000+ other digital product business owners & subscribe to the Creator's MBA newsletter to swipe my top marketing tips each week: https://destinicopp.leadpages.co/newsletter/
• Apply to work with Dr. Destini Copp here: https://destinicopp.com/apply
• Funnel Cure Mapping Workshop: Learn how to choose high-converting offers for each funnel stage: https://destinicopp.leadpages.co/funnel-cure-workshop/
• Plan Your Profitable Evergreen Sales Funnel (includes Spotify Evergreen Sales Funnel Playlist): https://destinicopp.lpages.co/planner/
• Podcast show notes: https://www.destinicopp.com/podcast/tripwire-vs-evergreen-funnel

Timestamps:

• [00:01:20] Understanding tripwire sales funnels and their benefits
• [00:03:10] Step-by-step setup of a tripwire funnel
• [00:05:50] Introduction to evergreen sales funnels
• [00:07:30] Optimizing evergreen sales funnels for higher-priced offers
• [00:09:00] Combining tripwire and evergreen funnels for maximum impact