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In this episode, I chat with Caroline Hull, a podcasting expert and CEO of Wild Home Podcasting. Caroline shares why long-form content is so important for marketing and how podcasts can really help you build your brand and make more money. She gives great tips on how to fit podcasts into your marketing plan without burning out.

We also cover practical advice on making the most of your podcast, from creating content to setting up funnels. Plus, we talk about common mistakes people make when starting a podcast and how to avoid them.

Caroline explains how understanding your audience and making content that speaks to them can help you build a loyal following. Whether you're new to podcasting or want to take yours to the next level, this episode is full of useful tips and inspiration.

Bullet Points with Timestamps:

[00:00:04] Introduction of Caroline Hull and her background in podcasting.
[00:01:01] Caroline discusses her transition from podcast management to podcast strategy.
[00:03:02] The importance of long-form content and choosing between YouTube and podcasting.
[00:07:43] Integrating podcasts into your overall marketing strategy and avoiding burnout.
[00:11:40] Understanding the customer journey and the strategic role of a podcast.

Mentioned in this Episode:

Apply to with with Dr. Destini Copp here
Where you can find Caroline: Website
Caroline’s free gift: Podcast Readiness Quiz
Podcast Show Notes: https://www.destinicopp.com/podcast/podcast-strategy

171: Grow Your Sales Funnel with Strategic Podcasting