Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textIs your Canva account a hot mess? If so, you’re in good company! In this episode, I chat with Brenda Cadman, a Canva expert with a ton of know-how in helping small business owners organize their Canva accounts into effective organizational systems to streamline your workflow.We also touch upon the latest Canva features such as Magic Expand and Magic Grab that utilize AI technology to enhance your design capabilities. And Brenda doesn’t want us to overlook the foundational Canva features like the brand kit, which are essential for creating consistently on-brand marketing materials.Brenda's got a free gift for her Canva Organization Roadmap, that you’ll definitely want to check out. So, grab your earbuds and get ready to level up your Canva game!Podcast show notes: https://www.destinicopp.com/podcast/canva--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textThink that hosting a free bundle is just a way to grow your email list? Well, think bigger. On this episode of the Creator’s MBA podcast, I’m hanging out with Kate Doster, the OG of bundles herself, to get into the nitty-gritty of making money with bundles. It's not just about freebies versus the paid stuff; we're talking about smart ways to turn these events into cash. If you're all about using collaboration to give your business a serious boost, you've got to tune in.Here's what you'll walk away with: Free bundles? They're like a secret weapon for pulling in new email subscribers and giving new businesses a push in the right direction. Why not mix it up with a hybrid bundle? You'll catch the eye of more people by offering both free and paid goodies, adding real value to your courses. And here's the kicker: you can actually make money off free bundles. Think upgrades, special deals, affiliate links, and those VIP spots that everyone wants. Plus, these leads are gold for your next big launch.Don't miss out on the full chat for all the insider tips on creating collaboration events that really work for your business.Episode show notes: www.destinicopp.com/podcast/free-vs-paid-bundles--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textIs your online course ready for what's next, or is it stuck in the past? The online learning world has been spinning fast, and keeping up hasn't been easy for everyone. Let's face it, in the business of digital education, if you're not moving forward, you're falling behind. In this episode, we dive into the big shifts and must-knows for online courses in 2024 and beyond. Wondering if your digital courses need a refresh to stay in the game? Tune in to find out how to keep your content fresh, engaging, and ahead of the curve. Let's make sure your digital products aren't just surviving, but thriving. Mentioned in this episode:Course in a Box: Launch Your Money-Making Digital Course in Just One Week: https://destinicopp.leadpages.co/course-in-a-box/Podcast Show Notes: www.destinicopp.com/podcast/2024-online-course-trends--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textHave you been feeling the constant pressure to create new offers and services, but find that time and resources are stretched thin? In this podcast episode, I have your solution to this common challenge. Listen in to learn two ways to increase your earnings while minimizing your time and resource investment. This can be a game changer for your business's revenue.Podcast show notes & resources: https://www.destinicopp.com/podcast/affiliate-programGet your free Digital Product Growth Kit and Create a Profitable Digital Product Portfolio that Sets Your Business Up for Long-Term Success: https://destinicopp.leadpages.co/digital-product-growth-kit/--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textIf you’re wanting to increase your digital product sales this year, then you’re in the right place. Whether you have a membership, low cost digital products like a mini course, or even a higher priced course like your signature course, today, I wanted to walk you through 3 tips for selling your digital products the easy way.I think sometimes we make it more difficult than what it needs to be. Let’s jump right into three tips on how you can sell your digital products without a huge complicated launch. Free Planner: Plan Your Profitable Evergreen Sales funnel so you can sell your offers on autopilot without sleazy sales tactics: https://destinicopp.leadpages.co/planner/Podcast Show Notes: www.destinicopp.com/podcast/3-tips-selling-digital-products-easy-way--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textWant a behind-the-scenes peek into the world of several digital product businesses? In this episode of the Creator's MBA podcast, I walk you through the successes and challenges of our brands in 2023 and talk about our strategic focus for 2024. From launching summits and Shopify stores to navigating major surgeries, I cover growth strategies, affiliate programs, and the power of collaboration. Get ready to dive deep into the world of digital products and eCommerce strategies while I talk about the highs and lows of 2023 and our plans for 2024.Before you go, grab your free planner to plan your profitable evergreen sales funnel so you can sell your offers on autopilot without any sleazy sales tactics: https://destinicopp.lpages.co/planner/What's in this episode:00:00 Challenges with surgeries in Q4 2023, focus on growth strategies and demanding workload.05:13 They have a large number of HobbyScool affiliates and focus on collaborations and sponsorship opportunities to grow their events.10:30 Focus on email marketing, hired coaches, updating courses, launching new funnel-focused course.12:13 Plan for 2024: 3 free bundles for lead generation and collaboration - sales funnels, digital products, business planning.For full show notes and a transcript of today's episode head over to: https://www.destinicopp.com/podcast/2023-behind-scenes--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textIn this episode of the Course Creator's MBA Podcast, Dr. Destini Copp interviews Myrra Kate, an online course creator and strategist. Myrra shares her journey of monetizing her blog through online courses and explains how she helps female coaches, experts, and service-based entrepreneurs transform their coaching programs into profitable self-paced courses. They discuss the benefits of creating online courses, including generating passive income and reaching a larger audience. Myrra also offers valuable insights on when and how coaches can consider adding online courses to their business portfolio. Don't miss this episode if you want to learn how to make a bigger income and impact through online courses!Mentioned in this episode: Where to find Myrra: Website and Instagram FREE case study to discover how you can make an additional $15K+ income in your coaching business without trading more of your time Podcast show notes--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textI have the pleasure of welcoming Amy Porterfield, who is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. Through her bestselling courses, book and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love.In this episode, Amy shares her wisdom and breaks down the course math on how to generate 6-figures with your course in less than a year. She identifies the three types of courses: start a course, spotlight course, and signature course. She reveals the simplicity of creating spotlight or starter courses, utilizing easy-to-use tools and not requiring appearing on video. These courses are perfect for those new to the course creation world. But that's not all Amy shares! She also discusses her experience with live launches and evergreen sales funnels. We delve deep into the revenue potential of digital courses and the longevity of this booming market. Amy provides real examples and statistics so we can see the possibilities even in crowded niche markets. From making course lesson slides without having to show your face to utilizing AI tools like chat GPT, Amy covers it all.So, grab your pen and notebook, and get ready to take your course creation game to the next level. Let's dive into this enlightening episode of the Course Creator's MBA Podcast with our special guest, Amy Porterfield.Links Mentioned in Episode: Join us in Amy's Course Confident Bootcamp, but hurry! The Welcome Party starts soon on September 13th! ⁠Go here to learn more. ⁠ ⁠Podcast show notes--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textWelcome back to another episode of the Course Creator's MBA Podcast! In today's episode, our host, Dr. Destini Copp, sits down with a special guest, Jenna Carelli, the founder and CEO of Email Marketing Automations. Jenna is an Active Campaign certified consultant with a wealth of knowledge in email marketing.In this episode, Jenna dives deep into the world of email marketing automation, sharing her expertise on the importance of transitioning from manual data collection to using an email marketing platform. She emphasizes the benefits of utilizing such a platform to store information, analyze data, and optimize business growth.We also get an inside look at the power of segmentation in email marketing, as Jenna explains how marketers can send personalized content to specific segments of their contact lists. She shares strategies for implementing automation, optimizing automations, and simplifying email marketing to ensure scalability.If you're looking to level up your email marketing game and save valuable time, this episode is a must-listen. So grab your notebook and pen, and join us as we learn from Jenna Carelli about the art of email marketing automation on the Course Creator's MBA Podcast.Mentioned in this episode: Where to find Jenna: Website Jenna's free gifts Podcast show notes Unlock your business potential and ⁠⁠⁠⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠⁠⁠⁠ for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textOn this episode of the Course Creator's MBA podcast, we have a special guest, Jelena Ostrovska, who shares her journey in marketing and how she discovered the power of digital marketing and content marketing through social media. Jelena emphasizes the importance of consistency in producing content, especially on platforms like YouTube and Instagram. She discusses the benefits of using multiple platforms, including an evergreen platform for long-term organic reach and social media platforms for immediate discovery and engagement. Jelena highlights TikTok as a platform with significant reach and recommends it for discovering new audiences. She also provides valuable insights on using Instagram as a networking platform and utilizing its various features, such as Reels, carousels, and long-form captions. Jelena shares her strategies for repurposing content, leveraging time and resources, and tailoring content to different learning styles. She emphasizes the importance of human connection and interaction on Instagram and provides valuable tips on building a social media audience. Jelena also discusses the challenges and changes in Instagram over the years and stresses the importance of adapting and experimenting with new features. She provides insights on prioritizing revenue versus long-term strategy and offers recommendations for course creators and businesses starting out. Tune in to this episode to learn from Jelena's expertise in creating a successful content strategy.Links Mentioned in this Episode: Where to find Jelena: Website Jelena's free gift: The Ultimate Social Media Content Guide Podcast Show Notes⁠⁠⁠⁠ Unlock your business potential and ⁠⁠⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠⁠⁠ for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support