Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Send us a textOn this episode of the Course Creator's MBA podcast, Dr. Destini Copp welcomes Amy Crane, a Facebook Ads expert who has managed over $50 million in ad spend for clients. The topic of discussion centers around how to use ads to automate marketing on a budget of less than $10 per day. Amy Crane is passionate about helping people learn how to effectively utilize Facebook ads to promote their businesses. She believes that mastering Facebook ads can be simple and affordable, and she is dedicated to teaching others how to achieve success on a budget. Amy's own experience with running Facebook ads for her business began with a mere $5 a day, but it completely transformed her trajectory. She believes that complicated strategies and magic formulas are unnecessary and she advocates for simplicity and focusing on a few key campaigns and strategies. Amy believes that anyone can achieve success in growing their email list and selling digital courses and programs through the power of Facebook ads.In this episode, you'll learn: The best place for someone to start if they're new and on a budget Things people should think about before they start running ads Strategies that are working now after all of the iOS updates The realistic return someone can expect from ads Common mistakes to avoid when starting Facebook adsLinks mentioned in this episode: Where to find Amy: Website Amy's free gift: Steal My Best Performing Ad Swipe File ⁠⁠Podcast Show Notes⁠⁠⁠⁠⁠ Unlock your business potential and ⁠⁠⁠⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠⁠⁠⁠ for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textOn this episode of the Creator's MBA Podcast, our host, Dr. Destini Copp, is joined by special guest Heather Caldera, an Instagram coach and social media manager with 11 years of experience. In this episode, Heather emphasizes the importance of responding to direct messages and comments on your own posts, as well as engaging with other people's content to show your audience that you care. The discussion then shifts to the type of content to post on Instagram, whether it should be all business or a mix of business and personal, and the various formats available, like feed, reels, and stories.Heather talks the importance of building a community of engaged followers rather than just focusing on the number of followers and provides insights on creating a content strategy, utilizing features like reels and stories, and the power of engagement in building relationships and attracting ideal clients. Listeners will walk away with actionable strategies for leveraging Instagram to grow their business while maintaining a healthy balance. Links mentioned in this episode:Where to find Heather: Website and InstagramHeather's free gift: 2023 Instagram Content Calendar (Coupon code: SHEISSOCIAL)⁠Podcast Show Notes⁠⁠⁠⁠--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a text On this episode of Course Creator's MBA Podcast, Dr. Destini Copp invites Pinterest strategist, Kate Horodyski, to discuss the effectiveness of Pinterest marketing. They cover the importance of providing easy-to-access content for Pinterest users and the differences between Pinterest and Instagram in terms of the customer journey. Kate emphasizes the need to create quality content instead of relying on group boards or other outdated techniques. They also discuss the factors businesses must consider to determine if Pinterest is the right platform for them. A key takeaway is to prioritize easy-to-say-yes-to content that doesn't require users to give their email address right away. Tune in today! Links mentioned in this episode: Where to find Kate: Website and Instagram Kate's free gift: Beginner's Guide to Pinterest Marketing Podcast Show Notes⁠⁠⁠ Unlock your business potential and ⁠⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠⁠ for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textWelcome to another engaging episode of the Course Creator's MBA Podcast. Our host, Dr. Destini Copp, is all geared up to chat with Aliyah Nicole - a guru in social media strategy and brand management. Together, they'll be diving deep into the world of enhancing customer experiences via social media.Aliyah, with her mastery in crafting digital solutions, throws light on the power of social media in fostering communities. She urges the need for keenly observing how people interact with your content, which can massively revamp the way you engage with customers. This episode also unwraps exciting insights into the realm of personalization and a comprehensive dissection of marketing strategies. Plus, we've got a bonus for you - a free content planner template that aims to simplify your content creation process. So, grab a cup of coffee and join us in this episode to level up your social media game and construct an authentic brand that resonates with your audience. Tune in now!Links mentioned in this episode: Where to find Aliyah: Website and Instagram Aliyah's free gift: Content Planning Organization Template Podcast Show Notes⁠⁠ Unlock your business potential and ⁠⁠⁠⁠get on our wait list⁠⁠⁠⁠ for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textC.J. Thomas, founder of Simply Healthy Marketing, shares her expertise on how to grow a heart-centered business. From setting growth goals to client and content clarity, C.J. provides actionable steps for service providers, coaches, and course creators to attract the right clients and promote their offers authentically. She also emphasizes the importance of email marketing and breaking down the process into four phases. With C.J.'s guidance, anyone can build a successful business that makes a lasting impact. Don't miss this episode of the Course Creator's MBA Podcast!Links mentioned in this episode: Where to find C.J.: ⁠Website and Instagram Free gift:  7 Step Guide You Need to Get Engagement and Grow Your List!  ⁠Podcast Show Notes⁠ Unlock your business potential and ⁠⁠⁠get on our wait list⁠⁠⁠ for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textNadine Nethery, an audience-driven copywriter and brand messaging strategist, shares her expertise on creating effective copy that truly connects with an audience. With the rise of AI tools in copywriting, Nadine emphasizes the importance of human touch and empathy in crafting copy that drives action. She offers practical tips on audience research and gathering insights, leveraging competitors' experiences, and using AI tools like Chat GPT as a helpful tool, not a replacement for human connection. Tune in to this podcast to learn how to create copy that hits the mark and resonates with your dream customer.Links mentioned in this episode: Where to find Nadine: Website and Instagram Free gift: 10 Strategic Customer Survey Questions Podcast Show Notes Unlock your business potential and ⁠⁠get on our wait list⁠⁠ for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textCustomer journey and buyer experience strategist, Stacy Coyle, shares her Sorbet Parfait Methodology™ for improving program and product delivery in the world of digital business. Stacy emphasizes the importance of dedicating time and attention to the delivery of a program or product, alongside launch materials and the program itself. She offers tips on addressing common struggles in program delivery and recommends periodically placing oneself in the buyer's shoes, asking for constructive feedback, and constantly updating and improving the delivery experience. Through small tweaks and consistency in communication, digital business owners can create an enchanting buyer experience that leaves their ideal clients exclaiming, "OMG, they get me."If you're a digital business owner looking to elevate program delivery and create a smoother buyer experience, then this podcast episode is a must-listen.Links mentioned in this episode: Where to find Stacy: Website and Instagram Stacy's free gift: Buyer Delivery Email Template Podcast show notes⁠ Unlock your business potential and ⁠get on our wait list⁠ for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textIn this episode, Samantha Weckesser shares her profound knowledge of organic content marketing, revealing how businesses can create high-quality and valuable content to attract and engage their audience. With a three-part funnel of capture, nurture, and convert, Samantha provides listeners with powerful insights on how they can build a loyal following of customers through optimized and targeted content, social media, email marketing, and SEO. Whether you are a beginner or a seasoned marketer, this podcast is a must-listen for anyone looking to grow their business in the digital age.Mentioned in this episode: Where to find Samantha: Website and Instagram Samantha's free gift: Unlock the Power of Organic Content Funnels Podcast show notes Unlock your business potential and get on our wait list for our next online learning summit--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textJocelyn Montemarano, Video Podcast Producer and Thought Leadership Content Strategist, brings her expertise in video podcast production to help entrepreneurs create unique and refreshing shows that stand out from the competition. With a focus on creating a cohesive premise, Jocelyn guides listeners through identifying their brand commitment, designing a unique experience for their audience, and strategically using the podcast to achieve their overall marketing goals. Listeners will gain valuable insights into the world of podcast production and walk away with actionable steps to create their own standout podcast show. Don't miss out on this must-listen podcast for anyone looking to make their mark in the digital age.Links mentioned in this episode: Where to find Jocelyn: Website and Instagram Jocelyn's free gift: Community That Converts Podcast show notes--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support

Send us a textElizabeth Ruth and Destini Copp, marketing gurus, dive deep into how AI is shaking things up for businesses. In this episode, Elizabeth dishes out tips on how companies can use AI to become industry leaders and forge solid connections with their audience. She stresses the need to grasp marketing fundamentals and set clear objectives before venturing into AI's possibilities. The chat also touches on ethical issues like data security and privacy, the prospect of fresh job opportunities and industries, and some creative ways to use AI in marketing. By tuning in, you'll score some awesome insights into the AI world and its power to transform businesses.Links mentioned in this episode: Where to find Elizabeth: Website and Instagram Free gift: Unlock the Secrets of AI-Powered Blog SEO Podcast show notes--- Send in a voice message: https://podcasters.spotify.com/pod/show/destini-copp/messageSupport this podcast: https://podcasters.spotify.com/pod/show/destini-copp/support