150: Demystifying Instagram: Expert Insights and Practical Tips from Heather Caldera

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On this episode of the Creator's MBA Podcast, our host, Dr. Destini Copp, is joined by special guest Heather Caldera, an Instagram coach and social media manager with 11 years of experience. 

In this episode, Heather emphasizes the importance of responding to direct messages and comments on your own posts, as well as engaging with other people's content to show your audience that you care. The discussion then shifts to the type of content to post on Instagram, whether it should be all business or a mix of business and personal, and the various formats available, like feed, reels, and stories.

Heather talks the importance of building a community of engaged followers rather than just focusing on the number of followers and provides insights on creating a content strategy, utilizing features like reels and stories, and the power of engagement in building relationships and attracting ideal clients. 

Listeners will walk away with actionable strategies for leveraging Instagram to grow their business while maintaining a healthy balance. 

Links mentioned in this episode:

• Where to find Heather: Website and Instagram
• Heather's free gift: 2023 Instagram Content Calendar (Coupon code: SHEISSOCIAL)
• ⁠Podcast Show Notes⁠⁠⁠⁠

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