The Think Media Podcast

Caleb Ralston, a brand strategist known for his work with top founders and for creating a free six-hour branding course, joins the conversation. He shares insights on the shift to interest-based feeds on social media and the importance of a unique worldview in branding. Caleb explains how to turn disadvantages into advantages and emphasizes the need for intentionality in content strategy. He also discusses the value of trust over mere virality and offers tips on effective monetization and sustainable content creation.

Michael Zuber, a financially free real estate investor and creator of the One Rental at a Time brand, shares vital insights for aspiring YouTubers. He emphasizes that starting on YouTube is never too late, especially for midlifers who can channel their life experience into content. Michael offers practical steps like doing 50 live sessions to build confidence and community. He also discusses the importance of simplicity in creation and shares a practical 50-day challenge to kickstart growth while highlighting YouTube’s evolving landscape.

YouTube has just unleashed 22 exciting new updates! Key topics include groundbreaking tools for Shorts and AI enhancements like motion and object insertion. Discover innovations in live streaming, including a practice mode and AI highlights. Monetization strategies have evolved with dynamic ads and strategic creator challenges. The discussion wraps up with must-know insights from a comprehensive Future of YouTube report and free training opportunities. Stay ahead of the curve with these game-changing features!

In this discussion, Neel Dhingra, a content marketing expert and CEO of Forward Academy, shares his journey of transforming a mortgage business through effective social media strategies. He emphasizes the importance of authenticity and storytelling in a crowded market. Neel highlights techniques like using strong hooks and relatable content to increase engagement. He also delves into the evolving social media landscape, discussing how to build genuine connections and trust before making sales, likening it to a dating process for business success.

Sean Cannell, CEO of Think Media and co-founder of Video Influencers, shares his decade-long journey in YouTube strategy. He dives into 22 actionable tips for creators, emphasizing the importance of authentic storytelling and captivating thumbnails to boost engagement. Cannell stresses the necessity of personal connections with audiences while balancing privacy. He highlights the role of AI in optimizing content and managing mental health amidst creative challenges, encouraging creators to stay persistent and innovate in the ever-evolving YouTube landscape.

In this engaging discussion, Alex Parker, the mastermind behind the YouTube channel Afterlife, shares his incredible journey of monetizing a faceless channel in just 90 days. He reveals the secrets of crafting emotionally resonant content and the power of effective storytelling. Topics include the importance of B-roll, overcoming copyright challenges, and the crucial role of authenticity in content creation. Alex also emphasizes the significance of a strong work ethic and community support, inspiring creators to embrace their unique voices.

Jon Acampora, a YouTube educator and Excel expert with over 661,000 subscribers, shares insights on how he earned $65,000 from a single Excel tutorial. He discusses the significance of blending short and long-form content to engage audiences effectively. Jon also highlights the emotional challenges of navigating YouTube's evolving landscape and the importance of building community relationships. He emphasizes the value of storytelling in educational content and provides strategies for aspiring creators to thrive in the competitive digital world.

In this discussion, Amy Porterfield, an online marketing expert, reveals why small creators are outpacing larger channels in earnings. She emphasizes the power of personal branding and the strategic use of AI in course creation. Listeners learn about engaging audiences with quizzes, the importance of storytelling through email marketing, and how authenticity can carve out unique spaces in crowded markets. Amy also shares insights on overcoming doubts, leveraging failures for growth, and the transformative potential of digital courses in creators' lives.

Matt Wolfe, the brains behind the leading AI YouTube channel and co-host of the Future Tools podcast, dives into the complexities of AI in content creation. He discusses YouTube's monetization policies on AI-generated content and the growing issue of 'AI slop' versus quality work. Wolfe also explores the ethical implications of AI in artistry, navigating copyright challenges, and offers practical tips for content creators to maximize their setups affordably. Discover how to harness AI while maintaining authenticity in storytelling and adapting to the evolving creator economy.

This episode features Jason Abram, Head of Industry and Learning at a leading real estate company and host of the Millionaire Real Estate Agent podcast. He shares insightful social media strategies for business growth, emphasizing storytelling and client connections. Listeners learn the value of niching down, utilizing newsletters, and crafting impactful online presences. Jason also discusses the importance of launching imperfectly, focusing on targeted audiences, and leveraging YouTube for real estate marketing success.