The Think Media Podcast 471: YouTube Views Are Crashing… Do This Now
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Dec 16, 2025 YouTube views may be declining, but loyal audiences can still boost your income. Explore the post-pandemic shift towards niche content and the importance of having a few dedicated fans. Embrace an entrepreneurial mindset and diversify your revenue streams beyond ad income. Systems and strategy can replace chaotic efforts, leading to sustainable growth. Don't forget to own your audience through email and SMS lists, as this can significantly enhance your reach. Multi-platform expansion can serve as an insurance policy for your content.
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Depth Beats Width
- You don't need the biggest audience; you need the right audience that trusts you.
- Depth of relationship (1,000 true fans) often outperforms chasing viral views.
Use AI Only With Strategy
- Pair clear strategy with AI tools so AI speeds correct growth instead of accelerating the wrong approach.
- Use strategy-first frameworks like niche, titles, and thumbnails before leveraging AI for scale.
Replace Hustle With Systems
- Build repeatable systems for content creation instead of relying on scattershot effort.
- Use batching, formats, and workflows so you can scale consistently without burning out.