The Think Media Podcast

472: Copy This YouTube Strategy for 2026

8 snips
Dec 18, 2025
Discover essential YouTube strategies needed for 2026! Learn about rising competition and how to pivot your content for better leads. A real-life case study examines a struggling physical therapy channel and the transformation through hands-on coaching. Uncover the importance of compelling titles and thumbnails to boost clicks. Explore the 3A framework for engaging hooks to keep viewers retained. Finally, diversify content to target different audience awareness levels for maximum impact!
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ANECDOTE

Local PT's YouTube Turnaround

  • Nathan shares Jake Berman's three-year struggle: 500 videos with little traction until implementing Think Media's system.
  • After hands-on coaching and changing strategy, Jake began getting overperforming videos, thousands of leads, and his first automated sale.
ADVICE

Earn The Click With Better Packaging

  • Do invest extra effort into title and thumbnail iterations so viewers expend less effort to click.
  • Write multiple title options and use AI or teammates to craft highly clickable language.
INSIGHT

YouTube Is Decision-Based

  • YouTube is a decision-based platform where viewers choose content, unlike autoplay-driven apps.
  • That means every presentation layer (title, thumbnail, hook) is a separate decision point to convert.
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