Quiet Messenger: Redefining leadership & messaging for introverts & sensitive souls

Say you’re a life coach building your business online. You see other coaches being interviewed on podcasts or guest posting on your favorite sites. You’re ready to do the same, to finally share your message in your dream outlets... but, ummm, where do you start and what are you supposed to say? If that resonates, you’ll definitely want to meet Amanda Berlin. After spending years helping corporations be the loudest guy in the room, she decided to use her pitch powers for good. And I’m so glad she did, because like me, she knows that you have a bigger mission and are ready to inspire your people into action. All you need are the right tools to get there. In today’s episode, Amanda and I get into the nitty gritty of how anyone can be a publicist for her own brand and the importance of developing your brand story. “How can I tell my story in a way that it serves the people I’m trying to reach?” - Amanda Berlin Announcements: It’s nearly impossible to write a pitch before you clarify your message. So if you dream of one day being featured but stutter when someone asks what you do, book a Get Clarity call with me. I have just a few spots open for April. Are you in the Unforgettable Facebook group yet?  Join us! It would make me smile BIG if you rate & review Unforgettable in iTunes.   In today's episode, you'll learn: Which first steps an entrepreneur building her business online can take to become the publicist for her own brand How to curate your brand story to sound compelling and easy-to-digest Why you need to tailor your message for your audience How to craft a guest post or podcast interview pitch that makes people pay attention What you need to do if you want to get higher level media coverage Links from the Episode Free resource: Podcast Pitch Template download (and for appearing as a podcast guest)  My interview on The Pitch Podcast: Adria DeCorte, Getting Clear on Clarity Unforgettable Podcast #44: Are You Really Stuck or is it Fear of Being Seen with Marcie Mauro Unforgettable Podcast #52: Overcome Fear in Front of the Camera to Connect with Your Ideal Clients with Linda Ugelow Warmth,  Adria

When you tell people what you do, are you focused on clearly communicating? Or do you end up using insightful, flowery language and metaphors? (C’mon, be honest… no judgement here.) Don’t get me wrong. I love beautiful wordplay. But when it comes to selling something, it just mucks communication up. That’s why, in this episode, I’ll give you three steps to clear up your language if you’re caught being clever. Announcements: If you need support in this, grab one of my limited Get Clarity Call spots to hone in on what strategic shift will lead to the results you seek. Are you in the Unforgettable Facebook group yet? Join us! It would make me smile BIG if you rate & review Unforgettable in iTunes.   Warmth, Adria P.S. Tune back in next week as a special guest help us apply this idea to being the publicist for your own brand.

Do you get scared when you think about choosing just one niche? Perhaps you’re passionate about so many things that you worry that you’ll feel restricted. Or you’re like a recent client of mine that I did a Message Breakthrough with who said “I don’t want to turn away potential business by niche-ing myself.” You are not alone. It’s a super common fear. We don’t want to pigeonhole ourselves so we try to speak to everyone. In this episode, you’ll learn how, even if you have one of these fears, you can niche in a way that still feels in alignment. Because niching is the difference between being heard or being ignored. Announcements: If you’re ready to uncover what you can tweak to make your ideal clients raise their hands to pay you, grab one of my limited spots and book a Get Clarity Call. Are you in the Unforgettable Facebook group yet? Join us! It would make me smile BIG if you rate & review Unforgettable in iTunes. Links From The Episode: #51 Life Coach Goes from Hard-To-Explain to Clear and Compelling With Christi Daniels #55 Case Study A New Business Owner Gets Niched

“I want you to help me get clear on what it is that I bring to the world.   There are so many pieces to this puzzle; my gift of intuition, connecting easily with others, ability to see the big picture, holistic leadership skills and client relations.   I want to know how to bring all of those together so I can be of service.” That’s what today’s guest told me before I did a Get Niched session on her. Listen in to hear how I helped her find her aligned niche, merging her corporate past with her woo-woo side. Perhaps you are new to business or pivoting into a new niche and you also know you’re meant to bring your gifts to the world. You’re just not quite sure what to offer. Or how all your gifts can possibly come together into one niche… Listen in because this one’s for you. Announcements: I’ve opened up a few spots this month to help you Get Clarity. Book a complimentary call here. Are you in the Unforgettable Facebook group yet? Join us! It would make me smile BIG if you rate & review Unforgettable in iTunes. Links from the Episode: Unforgettable 54: Find the Thread that Ties All Your Gifts Together  

Do you do so many things well that it’s a struggle to tie all your gifts together into one clear message? Or you don’t see how it can all possibly be unified into one offering? This comes up all the time in my clients. Maybe you are a Reiki master… and a yoga teacher… and a life coach. Or you help people with their social media but had a past career in corporate. Or you create meal plans and have a background in botany. Listen to learn how to find the thread that connects all your strengths and experience. This episode will… Help you determine what to offer (that takes advantage of all your gifts) Make it waaay easier to talk about what you do Allow you to charge more because it increases the perceived value of your work Announcements: If you’re struggling to communicate the value in what you do, I’ve opened up a few spots this month to chat. Book a Get Clarity Call here to get clear on your next steps. Are you in the Unforgettable Facebook group yet? Join us! It would make me smile BIG if you rate & review Unforgettable in iTunes. Links from the Episode: Unforgettable #49 {Hotseat} Lead with Your Message Not Your Method  Unforgettable #48 Communicate What You Really Do with Chrissie Wywrot Warmth, P.S. Stay tuned next week to hear how I helped a new business owner find her niche, merging her corporate past with her woo-woo side.

If you feel like every time you tell people what you do, you’re met with a lukewarm response… or maybe you know you could help the person you’re talking to but… They. Just. Don’t. See. It…  In this episode, I’ll help you find out what you really do. This will make others instantly place a higher value on your work. Because chances are, if you are anything like I used to be, you are leading with your method, not what your ideal clients really care about. And if you’re doing that, then you’re losing people you could be helping because they don’t get how you could help. Or worse, they don’t get the real value of what you do so they don’t want to pay you. Announcements: If you’re struggling to communicate the value in what you do, I’ve opened up a few spots this month to chat. Book a Get Clarity Call here to get clear on your next steps. Are you in the Unforgettable Facebook group yet? Join us! It would make me smile BIG if you rate & review Unforgettable in iTunes. Links from the Episode: Unforgettable #49 {Hotseat} Lead with Your Message Not Your Method   

I see it all the time in clients. You’ve gotten clear on your message, your point of view in the industry. Then seemingly out of nowhere, you hit a wall. Fears rear their head, you get stuck, and suddenly you’ve got all kinds of excuses to keep from pulling the trigger, from putting yourself out there and getting visible. This is something I see hold entrepreneurs back from connecting with their audience, their ideal clients, over and over again once they get clearer in their communication. To build off the episode I did last year with Marcie Mauro to find out whether you’re really stuck or if it’s fear of being seen, I brought on Confidence and Visibility Coach Linda Ugelow to help clear up all that resistance holding you back, so you can get comfortable being in front of an audience and not just get a video done but make it something you look forward to and enjoy. Announcements: If you’re struggling to communicate the value in what you do, I’ve opened up a few spots this month to chat. Book a Clarity Call here to get clear on your next steps. Are you in the Unforgettable Facebook group yet? Join us! It would make me smile BIG if you rate & review Unforgettable in iTunes. In today’s episode, you’ll learn: How to work through resistance to being seen and heard when you are recording a video or sharing a stance in your industry Why fear that comes up when you think about being visible is a GOOD thing (and why it’s – mostly – bad advice that all you need to do to get comfortable in front of your audience is to just do it) Her forgiveness practice to release the fear she had around doing periscope live broadcasts (and how to teach your inner critic how you want to be spoken to) Exercises to make being on camera feel like play rather than work AND to connect with your audience in a way that makes you feel energized and more YOU Links from the Episode: Linda’s “10 practices for overcoming fear in front of the camera” (now called “The Fear to Fabulous Blueprint: Master the Inner Game of Speaking on Stage or Camera with Confidence and Charisma”) Linda’s fabulous crowd-sourced blog post (that I contributed to!): “47 Speakers Share Their Expert Advice on Overcoming Nervousness in Front of a Crowd” Gay Hendricks “The Big Leap” Unforgettable Podcast #44: Are You Really Stuck or is it Fear of Being Seen with Marcie Mauro

You know those life coaches whose work is intangible and hard to explain and find it challenging to communicate what they do in a concrete and easy to understand way? (Ahem… sound familiar?) Well Christi Daniels used to get a lot of blank stares when she talked about what she did. Nobody got or valued it until after they had worked with her. And even worse, this lack of clarity led to procrastination and inaction on what she knew she needed to do to take her business from side-hustle to supporting her full-time. The beautiful thing is that once she gained that communication clarity, it led to ease in putting together sales pages, optin bonuses, blog posts, and workshops that are aligned. Listen in to hear alllll about it! Announcements: My Be Unforgettable Bootcamp is open for enrollment! If you’re ready to clearly communicate the value in what you do and go from your clients’ best kept secret to unforgettable, find out more here. In today’s episode, you’ll learn: Why it keeps your business small when only other coaches understand what you’re saying  How she bridged the woo-woo feminine life coaching side of herself with her masculine techy corporate side to bring a solid description to what she does Why clarity in communicating about herself and her business led to feeling more confident and relaxed sharing what she does – and let her really connect in an authentic way with people as an introvert Why talking through thoughts and ideas with a coach that can reflect back key insights from what she’s saying helped her find her voice and be more confidence and clear about what she wanted to share  Links from the Episode: A Sabbatical From Yes – Christi’s book The Energy Matrix – Christi’s get-started tool ChristiDaniels.com Parrish Wilson – Christi’s writing coach and editor Sandra Pilarczyk’s Video Challenge Casey Erin Wood’s Video Training Episode Insights: “You can picture me standing. On one shoulder I have a deep desire to serve women and to see them strip back these layers of conditioning from society, just get back to who they’re really meant to be. On the other shoulder this big chunk of fear. Fear of being visible. It’s almost as if I’ve been playing a hide-and-seek game. I definitely have the desire to serve, the skills, the tools, the programs. I’ve really been holding myself back in a number of different ways. Partly fear of being seen. Partly not having the words to really articulate what it is I do.” – Christi Daniels “The message has turned into that solid base. I can go out and have a conversation with a potential client and have that home base to pull from or refer back to. I can write a blog post and refer back to that core message. I can do a presentation and come back to that core message. It’s the rhythm or drumbeat… It’s this constant that’s really helping me to improvise in different ways.” – Christi Daniels “I feel like I was compartmentalizing myself so I would show up as this woo, feminine, getting in touch with your inner wisdom person with my mentoring. Then in the other, VA, business then I would show up as my techy person and the two wouldn’t come together. I think that’s one hold on from my corporate days. That’s one thing that you’ve helped me do is pull more of that masculine in to help give it that solid description. Something for people to hear and to grip to. Also, helping me see to give myself permission to show up fully with both sides of myself and express it fully.” – Christi Daniels “Take a risk. Share your thoughts, your ideas. Find someone you can trust to process your business with. To process your message with. If it’s something that is holding you back… It may seem scary, but I guarantee you it’s going to be worth it, when you emerge from the other side with confidence and clarity and the missing ingredients for your business.” – Christi Daniels READ ALL THE INSIGHTS IN THE FULL TRANSCRIPT HERE. Full show notes here.

Clear communication is using the right words. But also about saying exactly what you want to say and nothing more. Despite my natural editing superpower which allows me to pull clarity out of others, I’ve got an inner-rambler in me. Yep. When I speak, I have a tendency to repeat the same thing multiple times, to add in extra words. And I loves me a soapbox. From experience I can tell you that rambling and over-communicating makes people less likely to buy from you. Which is why, to celebrate my 50th episode, I’m helping you avoid shooting yourself in the foot by using too many words when only a few targeted ones would be more effective! Announcement: If you’re ready to finally land on your clear, compelling message, sign up here for my free workshop “Uncover the Message that Makes Your Business Unforgettable!” I’ll see you on Wednesday February 8th 2017 at 2pm PST. 

My guest today was frustrated putting all the aspects of what she does together into one clear message and service for her clients. (Hmmm… sound familiar?) She hesitated rewriting her website because she just didn’t know what to say. Simchah Huizar is a life coach/ private yoga teacher/ spiritual guide. Tune in to hear her go from confusion to clarity around what she really does, her core message, ideal client, and niche. This is my very first hotseat episode of the podcast! Which means you get to experience clarifying and honing in action and learn from listening to a business owner in a similar situation to you. Announcements: Are you signed up for my #ClarityChallenge yet? It started Jan 30th, but it’s not too late to hop in. Join us here. Learn about my Message Breakthrough service here. Or book a Clarity Call so we can uncover your next steps and whether I can support you in them. In today’s episode, you’ll learn: The difference between your message and the tools or process you use in your business How we merged all the skills in her background into one clear message that resonates with her people Why even if you convert clients in person, you need clarity on your message to convert clients online and have people spread what you do Links from this episode: Simchah’s website Simchah’s freebie “5 Stepping Stones to Eliminate Stress” To apply for a hotseat, contact me with what you’re struggling with in getting clarity and becoming unforgettable. I’m always choosing the community members whose hotseats I know will help the rest of you.