Quiet Messenger: Redefining leadership & messaging for introverts & sensitive souls

Get the full show notes (and transcript) here. Do you ever have a tough time narrowing down what you say when you’re trying to tell people what you do? You know, because you don’t want to leave anything out? And you want to accurately convey what you’re good at? And then people just look at you blankly afterwards because they can’t even barely grasp it? Today you’ll hear from a past Clarity Challenger and member of my Be Unforgettable Bootcamp (and, ironically someone else who helps mission-driven entrepreneurs find and embody their message) about how gaining clarity on what she *really* does for clients – and it’s not her tools or process – resulted in higher sales conversions. And how you can apply this lesson to yourself! “I was entering conversations with potential clients and I almost wanted to say, 'Okay I know I’m really good, but I’m not really sure how to articulate how good I am. You’ll just know once I start.'” – Chrissie Wywrot Announcements: Are you signed up for my #ClarityChallenge yet? It starts on January 30th! (And if you went through the last round, it’s time for a clarity reset!) The #ClarityChallenge is a FREE guided 5-day experience to uncover what makes YOU stand out from the crowd so you can start pulling ideal clients and opportunities towards you. And it all happens in our private Facebook group for positive community energy where you can explore communicating what sets you apart in a safe, supportive space. Click here to join us, and I’ll send you what you need to get started with us!  In today’s episode, you’ll learn: Why sharing a laundry list of what you’re good at does NOT convert potential clients during discovery calls How understanding the thread that connected all her work led to others valuing her work higher The difference between your tools and what you *really* do for clients Why clients can’t grasp how amazing we are until we learn how to communicate what we *really* do and why we’re so good at it Chrissie's links: Website Her article “Don’t worry about the gurus – just do you” Her article about the mega shift she made from my #ClarityChallenge Twitter LinkedIn Episode Insights: “What the Clarity Challenge helped me do was to put a label / brand on what I was good at because I was just sitting there saying, “Okay, I know I’m really good at what I’m doing, but I don’t know how to phrase it in a way that makes sense.” Yeah, I’m really good at social media, but that’s not the reason I’m good at social media.There’s another reason I’m good at it. What you pulled out of me was the reason of why I was good at what I was doing.” – Chrissie Wywrot “I’m a mother of three kids and if I heard an ad that said, “Hey women! Let’s buy this product.” I might listen, I might not, whatever. I’m a woman but, whatever. But if I heard an ad that said, “Hey! Women who are mothers of three children.”  I’d be like, “Oh! Okay, well what is this? Is this for me?” And so, as long as the target you have is big enough when you target your messaging that specifically, you’re actually going to end up reaching more people.” – Chrissie Wywrot “Actually, what the Bootcamp help me do with the outset, was really help me work on my written message and articulating it. You kept saying, 2-3 lines or make it shorter. I’m going, “but I want to make sure I get everything in!” And it’s hysterical, because this is what I do for other people. You kept breaking it down and telling us to break it down even simpler and simpler.” – Chrissie Wywrot

Full shownotes here.  I see it all the time. You feel like you’re blending in with the 398 other health coaches or 44 other VAs in your field, and you desperately want to stand out. You sense something’s off with your brand and message. But you can’t quite put your finger on what makes successful biz owners so unforgettable. Today I’m sharing the 5 mistakes I see entrepreneurs make with their messaging that keep them from drawing potential clients in and converting them. And what shifts you can make to prevent yourself from falling into these traps. Announcement: The 5-day #ClarityChallenge is coming January 30th! Come join us – wa-hoo!!

Go here for the full show notes. Download the free worksheet – “3 Questions to Find Your Brand Message” How do you find the idea that you want to be known for? That’s the question my guest today answers on the Unforgettable Podcast. That’s right, I’m bringing on Alexia Vernon, the woman who helped me gain the level of message clarity that got me ready for a TEDx talk. “Most people are in their business because they’ve had a moment or maybe a series of events that started a chain reaction moving them towards how it is that they’re serving their audience.” – Alexia Vernon Announcements: Alexia’s cart opened today for her Your Spotlight Talk – check it out here (I’m an affiliate because I used this exact digital program to create and perform my TEDx talk, and I’m a true believer in her work!) Are you in the Unforgettable Facebook group yet? Join us! It would make me smile BIG if you rate & review Unforgettable in iTunes In today’s episode, you’ll learn: How to bridge the disconnect between the idea you want to spread and the work you do in your business Why so many people realize they’ve been off-message in their business when they start working on a talk Three questions to ask yourself to clarify your message (click the green button above to download the pdf worksheet!) How her own message and the work she does with clients has evolved over time and what she wishes she’d known earlier Her favorite way to have clients test out material to see what connects with their audiences Why starting with your story is key to finding your true “why” (and how to go about that!) Links from this episode: Alexia’s free Hotshot video training series FYH #23 Run Live Workshops Without Overwhelm with Alexia Vernon FYH #7 Healthy Launching & Speaking with Mamapreneur Alexia Vernon I designed this worksheet as a supplement to this interview, because I know how many new entrepreneurs feel overwhelmed and confused about what it is that they really do. After completing this worksheet, you’ll have a deeper understanding of what’s driven you to choose the line of work that you’re currently in and you’ll more clearly see the threads that tie everything together. Episode Insights: “For a lot of people their businesses grow based on what shows up — and sometimes, that can be a beautiful thing, sometimes people see things for us that we could have never seen for ourselves — but other times, people see things in us because we just don’t know who we are yet and that projection can keep us stuck because we’re playing to who we think people want us to be rather than who we’re really in the process of becoming.” – Alexia Vernon “I wish I would have known that I didn’t have to figure out all of my messaging from the get-go, which might sound totally counterproductive, like why would you do things wrong and then pivot?, but I think that if I hadn’t tried to force myself into a box and I just played around a little bit more, I might have found my answer sooner rather than feeling like I had to double down in one direction and then develop all of these things in that one direction too quickly, which then made it harder to pivot.” – Alexia Vernon READ ALL THE INSIGHTS IN THE FULL TRANSCRIPT HERE.  

I’m so excited to bring you season 3 of the podcast. And with that comes a new focus... and a new name... THE UNFORGETTABLE PODCAST. Listen to this brand new episode to hear all about why being unforgettable (and converting clients) comes from the steps you take to gain clarity on your message before marketing. And why slowing down may be what you need to gain traction in 2017. Announcements: Are you in the Unforgettable Facebook group yet? Join us! It would make me smile BIG if you rate & review Unforgettable Find the full show notes here.

This one is for you if you feel stuck or have resistance to being seen and getting known in your industry. Often times when we are not putting ourselves out there, the problem runs far deeper than knowing what to do or having a 3-step strategy. Because what’s behind it could *actually* be fear of what it could mean for you to be seen. On today’s episode, my good friend (and lively, upbeat coach who helps women be more courageous) Marcie Mauro and I talk about why confidence, clarity, and action are all intertwined and how to address your hidden fears of stepping out.  “We all have crazy amounts of clarity and confidence – it’s just about what’s clogging up the pipes.” – Marcie Mauro Announcement: The 5-day #ClarityChallenge starts next week – August 22nd!Come jump aboard and join us – wa-hoo!! In today’s episode, you’ll learn: The true question you really need to ask yourself anytime you feel resistance to stepping out and why lack of clarity will hold you back from stepping out and being visible Why confidence is actually a cycle rather than a destination with “false starts” where you take a few strides forward and then retreat back into your shell How fear often shows up as procrastination and the real, deeper reason you aren’t doing it even if you know what to do Her exercise to take you from overwhelm to actions that are aligned and the questions to ask yourself when you hit a wall and feel stuck Why she carried a lot of shame around being a multi-passionate entrepreneur and always starting and stopping things (and how to embrace that part of you and step into confidence) Links from this episode: Marcie’s website To sign up for Marcie’s weekly dares FYH #16 Being Daring, Sleep, & Jazzercise with Fireball Marcie Mauro Warmth,   P.S. Are you signed up for my #ClarityChallenge yet? It starts next Monday! The #ClarityChallenge is a FREE guided 5-day experience to uncover what makes YOU an expert so you can start pulling ideal clients and opportunities towards you. And it all happens in a private Facebook group for positive community energy where you can explore being seen and heard in a safe, supportive space. Click here to join us, and I’ll send you what you need to get started with us on August 22nd! I can’t believe it’s finally here!

Crazy thing is that showing up as you are takes the perfectionism out of putting yourself out there and removes the “push push push” from your hustle. Casey Erin Wood, my guest today on the Feed Your Hustle Podcast, does what she calls the “dance of visibility” as an introvert who needs to get her work out into the world. As part of the “get seen to hustle smart” series I’m doing leading up to my 5-day #ClarityChallenge, we jam on why visibility is the motor that makes your business run. As you may have noticed, I’m shifting into my new role as a Clarity & Visibility Coach and stepping away from helping with healthy habits and self-care (though I still use those tools to makes sure my clients don’t burnout). Announcement: The 5-day #ClarityChallenge starts August 22nd! Sign up now. In today’s episode, you’ll learn: The feminine practices (like pleasure breaks!) she adopted in her workweek coming from complete burnout in the masculine film industry How she maps out her year based on her own rhythms and cycles of productivity – so key! Her best advice for taking the perfectionism out of connecting through video – the same tips I used in her challenge to Just Hit Record! The first steps to take to let your authentic brilliance be seen through video (even if you’re a perfectionist, introvert, or simply scared to put yourself out there) Links from this episode: The SUPER-SPECIAL landing page Casey set up for Feed Your Hustle listeners (awwww….) The Dance of Visibility – Casey’s Huffington Post article 21 Ways to Incorporate Videos into Your Biz Warmth and joy,  

When she was new in business, she felt she had to work all time, always be researching.  Yet she wasn’t seeing results and ended up in the hospital for stress after 6 months. That's a bit about Lianne Soller, my guest on today’s ep. We talk about the steps she put in place in her own life to master the art of business-life balance and how she streamlines her business for maximum effectiveness. “You CAN feel the way that you want to feel as an entrepreneur and you shouldn’t accept anything less than that. Tune into your body and let it guide you.”  Lianne Soller Important Announcements: The 5-day #ClarityChallenge (formerly the Smart Hustle Challenge) starts August 22nd! Sign up now. Are you in the FYH group yet? Join us! It would make me smile BIG if you rate & review FYH in iTunes In today’s episode, you’ll learn: Her secret to focus time in the morning to feel relaxed and productive the rest of the workday, no matter what happens What burning out early on in her business taught her and the boundaries the 180 pivot she’s done with how she sets up her business to prevent future burnout Why having one focus at a time can actually help you get more done and why you don’t need to have a perfect website and do all the things to draw in clients Why not checking email until 10am makes you less crazy and exactly what you need in place to make that a reality Links from this episode: Lianne’s free gift – 5 Steps to Have Your Most Productive Day Ever Lianne’s Facebook Lianne’s Instagram Lianne’s blog – Healifyyourlife.com FYH #41 Pushing So Dang Hard? Start Pulling

Do you ever step back and notice you’re pushing so dang hard in your business, but not actually going anywhere? You’re surrounded by other successful women who are putting themselves out there and suddenly realize that you can’t have that same success without also getting visible. You know that to take your business to the next level, it has to be seen.  Listen to today’s ep of Feed Your Hustle to learn how to shift from pushing so dang hard in your business to pulling in aligned opportunities and clients. Which means more ease in your business AND energy left over to play. “Visibility shifts the hustle in your business from pushing to pulling” – Adria DeCorte Important Announcements: The Smart Hustle Challenge starts August 22nd! Sign up now. Are you in the FYH group yet? Join us! It would make me smile BIG if you rate & review FYH in iTunes

Imagine you’re a perfectionist. (Um, yeah, got that one down.) You launch your new business by working 18 hours a day creating a Marie Forleo-style course as your first program. The result? By the time the cart closes, you hit adrenal fatigue… which takes a good 8 months to recover from. Does that resonate? Well, it’s the in-a-nutshell burnout story of Amber Krzys, my new girl-crush and founder of uber-successful body image movement bodyheart. In today’s ep, Amber and I jam on the blocks female entrepreneurs have to getting more visible AND how her relationship to hustle has evolved. (This one is SOOO good.) “Perfection says you should already know how to do this. Then of course you’re going to fail. You’ve gotta be willing to be messy.” – Amber Krzys Important Announcements: Book a Clarity Call with me to uncover what’s keeping you stuck Are you in the FYH group yet? Join us! It would make me smile BIG if you rate & review FYH in iTunes In today’s episode, you’ll learn: How “when… then” statements hold you back from taking real action and how to meet yourself where you are rather than fall into the “I’m not good enough today” story trap How she plans her business year around seasons in order to relax, take vacations, and contain the hustle Her wakeup call when her launch ended and she was energetically depleted from not feeding her hustle (but still had to push through to serve her new clients anyways) The shifts she made to go from trying to force her vision of business into existence (and burning out in the process) to finding alignment and ease Why worrying about your body and shame over your appearance is an energy drain that starts your day already depleted and saps confidence in putting your message out there The questions to ask yourself to go from dictatorship of your body to relationship with your body Links from this episode: http://www.bodyheart.com/2014/10/07/youre-being-lied-to/ Amber’s website Amber’s Facebook page Amber’s twitter Amber’s Instagram For her new website (after August 2016) Amber’s new website Amber’s new Facebook page Amber’s new Instagram

There’s another element to redefining your hustle which goes beyond simply taking care of yourself. And that’s setting up your business so it’s not as crazy-making. You can have amazing healthy habits, but it will be hard to truly achieve the peace and groundedness in your business if you are running around chasing things all the time. Something BIG is happening in Feed Your Hustle land. In this episode, I talk about a shift in how I see hustle and what clients are asking for. The other side of the hustle picture. “Recharging isn’t the only thing that feeds your hustle, feeling productive and aligned in your business also does.” –  Adria DeCorte Important Announcements: YOUR NEXT STEP: BOOK YOUR HUSTLE CLARITY CALL with me so we can uncover what’s keeping you spinning your wheels JOIN US! Are you in the FYH group yet? It’s THE place to talk about the balancing act between hustle and burnout. If you get value from Feed Your Hustle, please rate & review it in iTunes. It only takes a sec to impact our ranking & help our sisters find the podcast! Links from this episode: FYH episode 34 – Redefining Hustle for Female Entrepreneurs