59 Why Having a Strong Brand Message Isn’t Enough

When I stepped offstage after my TEDx talk, I felt in full alignment with my brand message. Anybody in the audience that day would have wholeheartedly agreed that I was passionate and clear.

What they wouldn’t have seen, though, was that I wasn’t excited about the work I was doing with my clients.

And as a result, I was making no money.

Maybe, like me, you’ve realized that having a strong brand message isn’t enough. Or on the flipside, you’ve realized that loving the work you do with clients doesn’t keep your business in the black.

If that’s the case then you’ll definitely want to tune into today’s episode because I’m diving deeper into why a lack of alignment on either of these levels may likely be what’s holding your business back. AND what to do about it.

Announcements:

• If you need support in what I talked about, I’ve got a few spots open for free Clarity Calls this month. Use yours to get clear and focused on what strategic shift will make your ideal clients happily say ‘yes’ to working with you.
• Are you in the Unforgettable Facebook group yet? Join us!
• I’ll send you a BIG virtual hug if you rate & review Unforgettable on iTunes.  

Warmth,

 Adria

P.S. Next week I’m chatting with my FAVORITE copywriter, Stefanie Frank. She’s going to help you write compelling copy that doesn’t make your clients feel sold to, so don’t miss it! Click here to be updated on every new podcast episode.