Quiet Messenger: Redefining leadership & messaging for introverts & sensitive souls

My strength is often found in making everyone feel valued, managing the energy in a room, in being relatable and approachable. And it’s perfectly natural for me to play the role of the “nice” girl.   As big-hearted coaches, we get scared of offending anyone or seeming like a jerk. Which is why I’m excited to share this week’s guest with you, Elizabeth DiAlto. She’s often blunt and bold and is an expert stance-taker. She’s also someone I keep coming back to for this conversation - a couple of times in person and on my Feed Your Hustle podcast a few years ago. Though her and I are opposites in many ways, we share the commitment to showing up real and genuine. In this ep, Elizabeth DiAlto and I dug into how she’s built a tremendous and faithful following around her raw, honest, grounded approach to self-help and spirituality. Like seriously - this woman has 84,000+ fb followers and when she posts to her biz page, she gets 50-100 likes and generates deep conversation. Listen to learn how showing up unapologetically as herself has helped Elizabeth grow an intense following of women who won’t settle for anyone else.   Announcements: For the first time, my program Get Clear, Get Clients is available on demand! If you want support honing your niche, talking about what you do, and knowing what to create that leads back to you as a biz, check it out here.   What’s the next step you can take to build relationships in your business? Head over to the Unforgettable community and share it. Links from the Episode Elizabeth’s Podcast: Truth Telling  Wild Soul Movement My first interview with Elizabeth: “Out of Your Head and Into Your Body” Warmth, Adria

Since Jen Mavros and I first met in a speaker training four years ago, she has leveraged her superpower of building relationships to interview superstars like Danielle Laporte, Michael Bernard Beckwith, and Gabby Bernstein on her podcast. I chatted with Jen as a lead-up to my #StandOutChallenge when I set out to answer why some coaches have clients dying to work with them who won’t settle for anyone else while others get lost in the crowd and struggle to get clients. Listen to learn how Jen attracted over 5900 purpose-driven entrepreneurs, leaders, creatives, healers, coaches, and network marketers from around the world… through her mission to “love humanity forward”. Announcements: What’s the next step you can take to build relationships in your business? Head over to the Unforgettable community and share it. Have you joined me on Facebook live yet? I’ve gotten on my soapbox about topics like the #1 thing you need for people to pay you thousands and taken you into my life like how I went from being burned out to excited again about my business. The best way to join me on the next one is to like my page so you get notified. Keep listening, and you’ll learn: How she’s used her superpower of relationships to build her biz one virtual coffee chat at a time When to share the messy behind-the-scenes of your personal brand (and when not to) Why going to 15 conferences in a year skyrocketed her growth How being a maverick and building her biz her way led to success Links from the Episode Jen’s Podcast Jen’s Website Warmth, Adria P.S. Next episode, Elizabeth DiAlto and I dig into how she's shown up as herself, unapologetically, and cultivated clients who won't settle for anyone else. Subscribe to the podcast so you don’t miss it!

Ready to get support to stand out from all the other coaches? You’re in luck - you can still get in on my 5-day Stand Out Challenge even though it started Monday, March 19th! This FREE challenge will help you uncover what makes you irreplaceable so you can attract dream clients who won’t settle for anyone else. Sign up at adriadecorte.com/challenge. Did you ever see the Tony Robbins documentary “I’m Not Your Guru”? Well, it’s on Netflix, and I want Steve to watch it with me. But I made the mistake of jumping right into telling him that rather than FIRST figuring out why HE would want to watch it. So our convo went something like this ~ Me: Hey babe. Would you watch this with me? He’s a self-development guy, and I’d really like you to see this. Him: Mmmm no, I’ll pass. No thanks. Bummer! Because now, every time I bring it up, he’s got it in his head that it’s this woo-woo thing and he’d be doing it as a favor to me. When really, if I’d taken the time to first think about it from his perspective, it could have gone something like this: Me: Hey babe, you know how you love shark tank? Well, I found this really great movie that takes you on the inside of how this entrepreneur runs his business. I thought we could watch it tonight if you want. Him: Sounds cool, let’s do it. Example #1 is what happens to your marketing when you don’t get clear, compelling messaging in place first. #2 is the magical shift that can happen when you actually do. And it’s not manipulative. I know Steve would really like that documentary - he’d probably cry like I did. It’s finding the words to help them see why what you do is aligned with what they want. That’s what I’m talking about on the podcast today: 3 way-too-common marketing mistakes I see coaches make that cost them clients. Listen to make sure you’re not making any of them. Warmth, Adria P.S. In the next couple episodes, I’m chatting with two of my favorite influencers - and biz buddies - in the life coach space about how they’ve set themselves apart in a crowded market so clients won’t settle for anyone else but them. Starting with an honest convo with Jen Mavros on the #1 thing she's done to set herself apart in a crowded coaching market and attract tens of thousands of dream clients & customers... from a place of love.

Want to stand out in your crowded coaching market? To make yourself a one-of-a-kind coach so your dream clients won’t settle for anyone else? Take my FREE 5-day Stand Out Challenge, starts Mar 19th, 2018! Sign up adriadecorte.com/challenge. Last week, I had an impromptu phone chat (don’t you love those?) with my dear friend and past podcast guest, Kathleen Ventura, who also happens to be an incredible life coach. We celebrated that she had filled nine of the ten spots in her new group program in just three days.   You know why she was able to do that so easily? High-touch relationships she’s built over the years - that’s her superpower. In fact, many of her clients often purchase high-level packages from her over and over again. Kathleen is a one-of-a-kind coach who has built what I like to call a Stand Out business. She was flattered, grateful, and relieved that she was able to enroll her program that way. And that’s what I want for you, too. How would it feel if your ideal clients wanted YOU and wouldn't settle for anyone else? (Total relief, right?!) In today’s episode, I’m giving you my 4-part formula for how to do just that so you can stand out in a crowded coaching market. Warmth, Adria P.S. I’ve noticed three super-common marketing mistakes that cost coaches clients, and that’s what I’ll be diving into next week. Subscribe to the podcast so you don’t miss it!

This is for you if you’re already speaking and want to make sure it leads back to you as a business owner so that you, ahem, get clients from it. But it’s also for you if you’re taking your business seriously and want to leverage one of THE best tools for getting clients. Public speaking. (I know that makes people cringe and that’s why I address it in my upcoming Get Clear, Get Clients on-demand program.) Why do I love speaking? It immediately positions you as the expert in the room, it introduces you to an entire room of people at once (versus networking which you have to have a bunch of convos), and being in person with people builds a much deeper faster connection and trust than online. That’s why, in this episode, we’re not just talking about speaking for the sake of being on stage but rather speaking to get clients. And not just to get clients but to build a movement. Because it all comes back to the mission behind your work. A lot of my clients have done speaking and one of the top questions I get is where do I find audiences to speak to. So that was what I planned to dig into with my guest, Dr. Michelle Mazur. But our conversation, as usual, had a mind of its own and that wasn’t as simple a question as I thought. Turns out the answer was much more up my alley! Announcements: What’s your biggest aha that you’re going to apply to your business and speaking? Head over to the Unforgettable Facebook group and share it. Want help standing out from all the other coaches so you’re the “category of one” that Michelle talks about? You’re in luck - my FREE 5-day Stand Out Challenge starts Mar 19th, 2018! Uncover what makes you irreplaceable to attract dream clients who won’t settle for anyone else. Sign up at adriadecorte.com/challenge. Keep listening, and you’ll learn: Why the more niched down you are, the easier it’ll be to find good speaking gigs How to figure out what makes you a “Category of One” so you stand out from all the other speakers in your area The 5 steps to creating a talk that moves your audience to action while simultaneously building your business Why you need the same clarity to speak as to get people to hire you Warmth, Adria P.S. In the next episode, I’m sharing my 4-part formula for how to stand out from other coaches. This is a framework I’ve been developing for over a year through my work with 1-1 clients. It’s one that I highly recommend every single coach has in their toolbox, so make sure to tune in! To make it even easier, subscribe on iTunes or your favorite podcast app so you get regular updates :)

So you just got off a discovery call with a potential client - yet ANOTHER no. And you’re feeling low. You throw your hands in the air in exasperation. “Why doesn’t anyone ever want to pay for my coaching package?!” I’ve been there, and I hear you. You’re in the right place because I’ve helped lots of clients with this. I went deep into answering that exact question in this episode. And since I don’t like to leave ya hanging, I also talked about the shifts I give my own clients so that people actually DO want to pay for their coaching packages. This turned into one of my favorite episodes - possibly because it’s another one where Cher, my right-hand lady, interviewed me. Once again, you can listen to the episode or watch it via video.   Announcements: Do you know why your ideal clients don’t want to pay for your coaching package? Or why they’re always price shopping you? Book a free Clarity Call with me so I can help you figure out what you need to make it profitable. Book yours at adriadecorte.com/call.  Feeling like your language might be blocking clients from saying yes? Go to adriadecorte.com/barriers to find out if you’re making one of the 3 common mistakes I see coaches make in how they talk about what they do on discovery calls, at networking events, and on their websites. Links from the Episode Life Coach Goes From Hard-to-Explain to Clear and Compelling with Christi Daniels Fine-Tune This for More YESes During Discovery Calls How to Structure a Discovery Call that Doesn’t Feel Salesy and Converts How to Create an Offering that Feels Valuable to Ideal Clients Warmth, Adria P.S. If you’ve been asking for my advice on attracting new clients using speaking, on next week’s episode, I dig into that topic with one of my new fave speaking coaches. And guess what the #1 key is for getting clients with speaking? Spoiler - niching down. Say what?? (Not gonna lie, kinda made me smile a bit when she said that.)

As I sat under the flashing lights of Chalene Johnson’s Marketing Impact Live listening to speaker after speaker talk openly about the trend towards Facebook and other social media platforms favoring conversation between real people rather than just throwing up something to get “likes”, I was reminded of my core belief: Marketing is pointless without genuine human-to-human connection. I see it over and over again in my clients’ businesses and in my own. Each person you connect with MATTERS. Now, that being said, I know that simply connecting isn’t guaranteed to help you get coaching clients. You need a more sustainable strategy, which is why I’ve been talking A LOT about niche (like seriously A LOT). That’s because coaches make it so much harder on themselves to get paid when they choose the “wrong” niche. If you’ve already got a niche, this episode will help you tweak it so people want to pay you. And if you’re a new coach, you're gonna need this when you choose a niche so you don't waste energy struggling to convince people to hire you. Listen in to know whether the niche you chose is going to make any money. (Oh, and there’s video too!) Announcements: Are you struggling to hone your niche? Or trying to choose between two? Book a free Clarity Call with me so I can help you figure out what you need to make it profitable. Book yours here. Feeling like your language might be blocking clients from saying yes? Click here to find out if you’re making one of the 3 common mistakes I see coaches make in how they talk about what they do on discovery calls, at networking events, and on their websites. Links from the Episode #48 Communicate What You *Really* Do with Chrissie Wywrot #59 Why Having a Strong Brand Message Isn't Enough #64 Stop Over-Thinking When You Talk About What You Do with Cathy Cochrane #69 Make Money Without Launching with Kathleen Ventura Warmth, Adria P.S. Next week I’m sharing why no one wants to pay for your coaching package. The fix is simpler than you think!

Earlier this year, Sarah Warman was in business ‘hibernation’. Her clients loved her. But she was avoiding being seen. Struggling to promote herself. And she knew how she talked about her work wasn’t showcasing the depth she offered. Working together, we started with clarity on what her clients come to her for and how to talk about it... Then layered on positioning her offering for mega perceived value... Then layered on stepping out and visibility. Listen in to our convo to hear how getting clear on her niche, creating and offering packages, and leading her first workshop took her from hiding to running a “real business”. Announcements: Get my feedback. Head over to the Unforgettable Facebook group and comment on the Messaging Monday thread with your question. Take my ‘What Do You Do’ audit. Discover if you’re making a common mistake I see coaches make that stop potential clients from saying yes I have a few spots for new clients. If you want deeper support on your message, niche, or ideal clients saying yes, sign up for a Get Clarity Call. In today's episode, you'll learn: How she overcame the struggle to promote herself and structure her business the way an Alexander TechniTeacher “should” What she said to get excited yeses when switching from working with clients session-by-session to offering a 3-month package Why stepping into leading her first workshop was a transformational exercise in being seen The most important thing she did to promote her first workshop Links from the Episode Sarah’s Website: www.sarahs-alexander-studio.com Warmth, Adria P.S. The podcast is taking a holiday break and will be back in January. (And I’ve got some GOODIES planned for ya.)

We’re winding up Salesvember on the podcast, and I hope you’re seeing some shifts in your discovery calls - ones that deepen your relationship with potential clients and empower them to say YES if it’s a fit. If you’ve listened to the last three episodes, you’ve got the bones for a great sales conversation. In today’s episode, I’m going deeper into something that I see make talented coaches and heart-centered business owners sabotage their own success all the time. Money Gremlins. You know, those voices inside your head that say things like: “You should feel guilty making money off of people who are hurting.” “Who are you to be paid really well doing something that you love?” “You’re greedy, pushy, salesy if you ask for the money you want.” These Money Gremlins can keep you from increasing your rates as you grow, can make you discount your work, can hold you back from even offering your services in the first place. So I decided to create this episode to share with you the shifts that have created the most transformation for my clients as well as my 3-steps to confidently ask for what you’re worth. Listen to learn how to bust through the fear of charging money for your work so you can raise your rates and finally charge what you’re worth. Announcements: What’s your biggest struggle with leading discovery calls? Do you hesitate to name your price? Do you avoid the offer? Head over to the free Unforgettable Facebook group and let me know what you find most difficult when you’re leading a sales call. Make sure to tag me so I can see it, too. :)   Feeling like your communication might be blocking clients from saying yes? Click here to find out if you’re making one of the 3 common mistakes I see coaches make when talking about their work on discovery calls, at networking events, and on their websites. Warmth,Adria P.S. Next episode you’ll hear my conversation with a past client on how she stepped into her value to offer higher-end packages.

When Kathleen Ventura felt the heart-tug to pivot her niche, she had a moment of brand identity crisis. Her old niche: helping people start businesses. Her new one: helping more advanced entrepreneurs build conscious brands. For anyone else this might have been daunting - she had already built up a sizeable audience, Facebook group, and list around the old niche and target market. Would she have to start over building this new evolution of her brand? Where would her new clients come from? Having been through this when I pivoted from Feed Your Hustle to Unforgettable, boy do I GET it. But because Kathleen had built the previous incarnation of her business around real relationships, she didn’t have to build from scratch finding clients, nor did she have to rely on time-intensive launches. Listen to my interview with Kathleen to find out how you can make money in your business by the genuine connections you nurture rather than big, flashy launches. (Warning… you’ll probably fall in love with Kathleen like I did - she’s a super-fun, bubbly person who is all about living intentionally.) Announcements:  Did you know I LOOOOVE building relationships too? Head over to the free Unforgettable Facebook group and tag me to say hi. :) Are you accidentally blocking clients from saying yes? Click here to see if you’re making one of 3 common mistakes I see coaches make when talking about their work on discovery calls, at networking events, and on their websites. If you’re feeling the pull to pivot your niche but are stuck, I’m here to support. Sign up for a Get Clarity Call. In today's episode, you'll learn: Why she knew it was time to pivot her niche and her best advice for others going through a brand identity crisis How she creates offerings her people want to pay for Where she got clients without starting from scratch when she pivoted her niche What she’s learned about growing your business from real online relationships and creating Facebook groups that lead to clients Links from the Episode http://kathleenventura.com/ Kathleen’s podcast: Beyond Business Warmth, Adria P.S. Next episode I’ll help you bust through the fear of charging money for your work so you can raise your rates and charge what you’re worth.