The Tom Ferry Podcast Experience

Let’s talk about practical Instagram pro tips. These are direct, applicable how-to tactics for achieving your goals through Instagram – your goals being to expand your reach and attract more listings.    In this episode of This Week in Marketing, Jason Pantana and Coach Jeff Bannan discuss what’s working for the best agents today to generate more business from Instagram. They’re not delving into theory or anything overly technical. These are straightforward, practical Instagram pro tips that you can start to execute immediately for better results.    Jeff is even busting out a list he’s compiled from all of his top level clients which shows the tactics that work every time, consistently.    If you’re looking for practical Instagram pro tips for targeting real estate buyers and sellers, this is the video for you. Watch or listen now.    In this episode, they discuss… 2:20 – Jeff’s list of pro tips 5:30 – Getting shares 10:50 – A play-by-play for success  13:05 – The power of polls  25:15 – How to form your strategy 34:55 – Appeal to those who aren’t ready YET

There are some new real estate agents on the block who are making waves in the industry and everyone should be paying attention to the strategies they’re using.    For this episode of the Tom Ferry Podcast Experience, I want to share a segment from my recent Success Summit where Jeff Mays interviews Case McCarthy, Elio Alanis, and Zach Callicutt, three new real estate agents who have managed to have such a big impact in such a small amount of time.    At 22-years-old, Elio is already a millionaire. Think about that. He’s clearly doing something right.    No matter what your level of experience, the wisdom that these three new real estate professionals share is for you, so make sure to watch or listen now.   

This week, Jason Pantana, a real estate marketing expert, joins Rockstar agent Ashley Blackmore, known for her innovative lead generation strategies. They explore how NextDoor can be a treasure trove for real estate listings, going beyond the typical neighborhood gossip. Ashley reveals her success story of securing 6 listings and 3 buyers from just one free post! The conversation also touches on recent Google Business Profile scams and a new Instagram update, giving listeners key marketing insights to elevate their game.

Let’s talk about commission and buyer agreement roleplays. How do you broach the subject of your fee? Since the new MLS laws went into effect, getting a signed BRBC (Buyer Representation of Broker Commission Agreement) is one of the most important skills you need to have.    Instead of just telling you what to say in those situations, on this episode of the Tom Ferry Podcast Experience, I’m here with Mike Hickman, the CEO of Southern Gables, practicing the most effective buyer agreement roleplays.   You’ll learn how to talk about your commission, the questions to ask, and the phrasing that will help build trust and offer a better experience.    We’ve just seen a massive shift in our industry and you need to be practicing your buyer agreement roleplays anyway, so this episode is necessary viewing. Check it out now.   

Toby Mathis, President of Anderson Business Advisors and author of "Infinity Investing," shares his expertise on savvy financial management. He emphasizes financial literacy as the key to achieving generational wealth. Topics include the 30-30-10 investment model, which advocates for a balanced approach to income allocation and asset protection. Toby discusses the importance of controlling assets through trusts and LLCs to shield against liabilities. Listeners are encouraged to move beyond traditional financial practices and take actionable steps towards securing their financial future.

Tom Ferry, a leading marketing coach, shares his insights on adapting marketing strategies in light of the recent NAR settlement. He emphasizes the importance of post-settlement marketing, focusing on consumer psychology and innovative communication. The discussion delves into revolutionizing real estate marketing by prioritizing audience engagement over traditional ads. Ferry highlights the shifting market dynamics, urging real estate professionals to seize new opportunities despite economic challenges, while preparing for an upcoming marketing summit to further explore these strategies.

How can you increase your income and the amount of abundance in your life? Everyone is always asking themselves this question, but that’s your first mistake. There is a better question to ask which will naturally help you identify what you can do to make more money. It’s all about problem solving, and it’s what I’m talking about in this episode of Mindset Monday. 

Jason Pantana, an expert in real estate and online search strategies, shares compelling insights on how sellers today find listing agents. He discusses how AI is transforming online search and SEO, highlighting its significance for real estate marketing. Pantana identifies the top six sources where sellers hunt for agents, offering strategic tips for visibility and success. His valuable advice on leveraging generative AI and obtaining online reviews is crucial for agents looking to enhance their market presence.

Tom Ferry, a renowned real estate trainer, is joined by Leo Pareja, the new CEO of eXp Realty, to tackle the critical updates in real estate contracting. They discuss the Consumer Federation of America's new criteria for seller contracts aimed at reducing confusion in paperwork across states. The duo dives into recent rule changes surrounding commissions and the importance of transparent agreements. Additionally, they emphasize adapting to new practices, including seller empowerment and understanding agency types in contracts, all while countering misinformation in the industry.

What should you do when nothing seems to click in your life? The conversation dives into overcoming obstacles in business, relationships, and health. It emphasizes the importance of evaluating and refining strategies for success. Listeners are encouraged to blend proven methods with innovation. Most importantly, it reminds you not to lose hope and keep pushing through the tough times.