The Tom Ferry Podcast Experience

Compare U.K. and U.S. real estate markets, success tips from legends, trends to watch for globally, scaling business strategies, contrast agent fees and buyer representation, navigating industry transitions, innovative rental property viewing, effective marketing strategies, real estate development and investment strategies

Discover the importance of front-loading lead attraction in the real estate industry for a successful year. Learn about the four key factors affecting the market and how to stay ahead of them. Embrace commitment, hard work, and proactive changes to achieve business success.

Learn how to confront challenges head-on by adopting the mindset of the buffalo instead of the cow when a storm approaches. Find out how facing obstacles directly can help build inner strength in this episode of Mindset Monday.

Learn the rules of a solid database marketing plan. Focus on adding value, organizing events, email strategies, postcards, and social media retargeting to drive repeat business. Gain insights on reaching contacts effectively and building trust as a trusted advisor.

Explore the beauty of setbacks in life and how they can be opportunities for growth, reassessment, and refocusing. Learn why our reactions to setbacks are key in shaping our success and taking accountability for our goals.

Learn how to craft a perfect real estate marketing plan with this episode. Discover the importance of aligning marketing strategies with customer needs and the significance of a well-developed plan in a competitive market. Explore passing competitors and the impact of the recession on businesses. Get insights on creating a customized marketing plan, leveraging home valuation offers, building a recognizable brand, and the importance of consistency and repetition in real estate marketing.

Learn practical tips for real estate video creation, content ideation, and distribution. Discover strategies for optimizing Google business profiles and local SEO for higher search rankings. Explore the effectiveness of different types of videos in real estate marketing and the importance of aligning content with locals' interests. Find out how to become known as a real estate agent, run niche Facebook ad campaigns, and geo-target specific areas for seller leads. Understand the significance of creating vertical content for platforms like Instagram reels, TikTok, and YouTube shorts in the real estate industry.

Tom Ferry discusses the potential drop in home interest rates to 5% with guest David Childers. They emphasize the importance of doubling down on your database and sphere as a real estate agent. Topics include strategies for generating repeat and referral business, assessing contacts in your phone, and utilizing AI-driven marketing strategies. They also explore the need for empathy in understanding the question 'How's the Market?' and maximizing opportunities in the real estate market by reaching out to contacts and front loading marketing efforts.

The podcast discusses the power of Masterminds and how they have been beneficial in the speaker's own life, from being a sales guy to founding their own company.

This podcast discusses the seven sections of an effective real estate business plan, including setting measurable goals and tracking performance, making data-driven business decisions and marketing strategies, selecting new listing attraction priorities, and the impact of interest rate changes. It also emphasizes the importance of having a coach and knowing your market, providing a billion dollar playbook for listing attraction strategies.