The Tom Ferry Podcast Experience

Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today.   In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers.    Jason and Marc cover everything from the science of colors and fonts to the messaging you put you out. This is a masterclass of crafting a brand identity that consumers trust. Watch it now!    And if you’re truly dedicated to scaling your marketing and skyrocketing your value proposition with buyers, do not hesitate to check out Jason’s full line of MarketingPRO courses.

ChatGPT is the ultimate tool for writing listing descriptions. But then why do so many agents struggle to use it for creating attention-grabbing results every time? It’s because you need to teach ChatGPT what you want every time.    Luckily, there is a way to permanently train your own custom GPT to write consistently perfect listing descriptions. In this episode of This Week in Marketing, Jason Pantana will give you a custom GPT tutorial for doing just that.    He’ll walk you step-by-step through setting up your custom GPTs in ChatGPT, training them to match your needs and tone, and he’ll even give you the listing description prompts to feed it.    And if you’re interested in more of these step-by-step real estate marketing tutorials, you must check out MarketingPRO – Jason’s 3-part, self-guided video series covering the most important aspect of your marketing: email, social media, and Google Business Profile. Get the full bundle now!    On top of that, Jason’s full AI course, AI Marketing Academy, has a new session starting soon. Be sure to check it out!    In this episode, Jason discusses…  0:00 – News & Updates: Meta.AI 4:30 – YouTube & Adobe updates 8:45 – Custom GPT tutorial  14:20 – Writing listing descriptions 

People always want big changes fast. Have you ever tried to massively change your habits all at once? How’d it work out for you? The key to massive breakthroughs is adjusting little things over time. That’s what we’re talking about in this Mindset Monday. 

Expert coaches Janet Miller and Tausha Fournier share buyer strategies in a changing market. They discuss understanding buyer emotions, building trust through open houses, nurturing potential clients, and mastering sales through practice.

Jason Pantana talks with Brian Boero, co-founder of 1000Watt, about shaping buyer agency perception in real estate marketing. They discuss fixing buyer agency perception, focusing on what matters to consumers, setting better expectations, telling the right story, revealing statistics, and emphasizing the importance of authenticity and empathy in marketing.

Coach Paul Sanford discusses the importance of updating buyer presentations in real estate due to new rules and challenges. Topics include winning trust, staying protected, and earning signed contracts. He emphasizes the need to be prepared before June and provides strategies for success.

If everything seems to be going wrong and you’re feeling defeated, I want to give you a piece of advice that one of my first coaches gave me: The universe is unfolding exactly as it should. I know that seems difficult to grasp, but I have a little game I want to show you that will bring it into context. It’s called “The Perfect Game,” and it’s what we’re talking about in this Mindset Monday.

Guest Zachary Foust shares TikTok tactics for real estate, engaging Gen Z & Millennials. They discuss open house strategies, tech news on content length, and leveraging TikTok for leads and brand recognition.

Discover how the NAR settlement is reshaping the real estate industry, not just for buyers but also on the listing side. Industry experts share their insights on adapting strategies, co-broke offers, objections, and 5 listing attraction strategies. Get ready to update your processes and stay ahead in the evolving market.

Learn how to convert leads from your email list into valuable listings through strategic email campaigns. Explore the importance of seller-focused content, weekly roundups, and effective CTAs. Discover the power of email marketing in capturing real estate conversations and maximizing listing opportunities.