The Pillars & Tactics of the Best Real Estate Marketers | This Week In Marketing
Jun 19, 2024
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Two top real estate marketers, Shannon Gillette and Brandon Howe, share their secrets to success in attracting clients and closing deals. Shannon focuses on building a strong personal brand through Instagram and YouTube, while Brandon delves into maximizing postcards and Google Business Profile. Learn insider tips for better marketing straight from the experts!
Shannon Gillette's success stemmed from personal branding on Instagram, showcasing lifestyle content for client attraction.
Brandon Howe's emphasis on consistent marketing strategies led to exponential growth, utilizing postcards and Google Business Profile effectively.
Deep dives
Marketing Strategies for Real Estate Success
Implementing strategic marketing moves has been key for two successful real estate agents, helping them become dominant forces in their local markets. By analyzing the big marketing steps taken over the last decade, these agents transitioned from 30 sales to over 400 annually. Their success showcases the significance of marketing strategies in achieving exponential growth.
Personal Branding and Marketing Commitment
Shannon Gillette's commitment to personal branding on platforms like Instagram revolutionized her real estate business. Focusing on listing marketing and leveraging social media for authentic engagement, she transformed her solo agent operations to a successful team project. By showcasing behind-the-scenes lifestyle content and consistent effort, Shannon attracted clients and witnessed remarkable business growth.
Consistency and Client Focus
Both agents emphasize the importance of consistency and client-centric strategies. By delivering high-quality marketing, effective communication, and client appreciation events, they build lasting relationships and customer loyalty. Amid market challenges and uncertainties, focusing on client needs and providing value through services remain top priorities for sustained success.
Strategic Growth Through Networking and Goal Setting
Networking and learning from industry peers have been instrumental in Shannon and Brandon's continuous growth. By staying inspired, sharing insights, and seeking advice, they amplify their business acumen and drive innovation. Setting ambitious goals, taking calculated risks, and engaging in continuous improvement fuel their strategic business decisions and lead to long-term success.
How do the best real estate marketers in the game attract clients at scale and build enough trust to close hundreds of transactions a year? It’s not that they have some secret advantage or are using channels you’ve never heard of.
For this episode of This Week in Marketing, we're sharing a clip from the Marketing Edge Phoenix event where Jason Pantana interviews two of the greatest real estate marketers working today, Shannon Gillette and Brandon Howe.
In this panel, these two Arizona marketing juggernauts share their secrets to success and the pillars they use to close hundreds of deals each year. Shannon will teach you how to build a powerful personal brand through Instagram and YouTube, while Brandon breaks down how to use postcards and Google Business Profile to their maximum potential.
If you’re looking to learn the secrets to better marketing straight from the best real estate marketers themselves, this is an episode you can’t afford to miss.
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