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The Tom Ferry Podcast Experience

The Pillars & Tactics of the Best Real Estate Marketers | This Week In Marketing

Jun 19, 2024
Two top real estate marketers, Shannon Gillette and Brandon Howe, share their secrets to success in attracting clients and closing deals. Shannon focuses on building a strong personal brand through Instagram and YouTube, while Brandon delves into maximizing postcards and Google Business Profile. Learn insider tips for better marketing straight from the experts!
34:40

Podcast summary created with Snipd AI

Quick takeaways

  • Shannon Gillette's success stemmed from personal branding on Instagram, showcasing lifestyle content for client attraction.
  • Brandon Howe's emphasis on consistent marketing strategies led to exponential growth, utilizing postcards and Google Business Profile effectively.

Deep dives

Marketing Strategies for Real Estate Success

Implementing strategic marketing moves has been key for two successful real estate agents, helping them become dominant forces in their local markets. By analyzing the big marketing steps taken over the last decade, these agents transitioned from 30 sales to over 400 annually. Their success showcases the significance of marketing strategies in achieving exponential growth.

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