Find My Catalyst Podcast

Guest - Paul Michelman - Editor in Chief, MIT Sloan Management Review This week on the podcast Paul Michelman - Editor in Chief, MIT Sloan Management Review joins us for a great discussion that covers a number of topics, including the impact of technology on business and vice versa, and why the middle may not be the best place to be. Paul is the former Editor in Chief of Safari Books Online, he has worked with strategy+business, the Harvard Business Review, and other prestigious organizations.  Paul was also the original executive producer and host of HBR Ideacast, launched in 2006. Questions addressed What do you think about the future of podcasting? How is technology influencing business, how is business influencing technology? How do you stay ahead of the technology changes, while keeping the business going? Who is doing this well? What can we do at an Individual Contributor level to impact organizational success? Can you apply math to the risk of change? What is real & what is BS when it comes to Artifical Intelligence (AI)? Should we focus now on specialization or should we diversify? Key Takeaways Audio/Podcasting Quality will continue to improve, content will continue to improve.   The popularity of audio will continue to grow - it is the most flexible of media - you can take it with you wherever you go. The rise of audio as an interface - central way that we interact with devices - continues to occur. Technology For most of the digital age - technology has been a support platform/tool. Tech has moved from a supporting tool to being central to the way organizations compete. From HR to anywhere in the supply chain, to Sales, you cannot name a group that is not being influenced or impacted by technology. Technology as a Skill: Senior leaders need to understand how the technology impacts the business. Change & The Impact of Technology on the Speed of Change Change is going to happen, and it is going to happen more frequently. There is a level of acceptance - change is here to stay. Things you may have revisited annually, you now have to revisit quarterly. The higher level the risk, the harder the change may be, including the ability to test.  It is really hard to generalize. Pierre Nanterme - CEO, Accenture You need to have a confidence that you are heading in the right direction. Keep tacking. Accept that you will not have all of the information. Companies that Will Handle these Changes Well Digitally native organizations (Amazon, Google, Apple) - they are inventing as they go. Organizations that are modest - those that do not fall in love with their own successes “Information has been democratized” - as an example, Zappos have given their people the latitude to make decisions that directly impact the business. It is not just enabling the workforce, it also means you have a workforce that wants to embrace this enablement. Artifical Intelligence / AI as a disruptor Maybe the question about AI starts first with algorithms.   The estimations of AIs impact are not overstated. We may be overestimating the impact in the short term, but underestimated in the long term. There is a healthy shift in discussions, the perspective is shifting to the belief that AI is going to enable us to do better things - not replace us. The Middle Don’t Get Caught in the Middle - Organizations continue to get flatter.   Executives in the middle of organizations are increasingly threatened. Employees ability to make decisions continues to improve.The intermediary role continues to be reduced. There are not many matchmakers anymore. The business intermediary is being replaced by technology. What to do about it. Develop your skills in tandem, don’t lose sight of your personal ability to create value. It will help you manage your career within and outside of an organization. Don’t be just a left brain person, don’t be just a right brain person - keep developing your skills. Show Links MIT Sloan Management Review Paul's LinkedIn Paul's Twitter Articles Mentioned Don't Get Caught in the Middle - Paul Michelman Managing the Bots that are Managing the Business - Tim O’Reilly ---------------------- Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get the message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.   Sales is a Thinking Process.

The Quick Fix? - Do the Work Every year, most of us start the new year with resolutions.  We resolve to lose weight, attain 125% of our quota, save for a down payment on a house, achieve better work-life balance, be more mindful.  Some of us execute on these resolutions.  Many of us fail within a couple of months or even weeks.    This week on the Catalyst Sale Podcast we talk about the risks associated with looking for a quick fix/shortcut, and the importance of creating a plan and working the plan.  The journey of 1000 miles begins with one step.   Questions Addressed Are there quick fixes, shortcuts, and silver bullets that work in sales? Why do we seek shortcuts/quick fixes? When does your Sales success start? Key Takeaways You don't create pipeline overnight. Get better each day - take incremental steps toward success. Slow is Smooth & Smooth is Fast "People need to stop making New Year's resolutions, and start doing things that work every day." - Lee Cockerell "I don’t fear the man who has practiced 10,000 kicks once, I fear the man who practices 1 kick 10,000 times." - Bruce Lee Sometimes a solution may seem like a quick fix, or that you have a shortcut.  What is likely happening, is that expertise is helping to shorten the cycle - It does not mean that steps are being skipped. Do the right work today, assess your skill level, adapt, iterate, adjust, and keep doing the work. We look forward to hearing about your goals, objectives, and the work you plan to put in each day to accomplish your goals.   We are actively increasing our engagement on Twitter, LinkedIn, and Facebook, and look forward to hearing from you.  Please share your questions, comments, and recommendations with us via twitter at @catalystsale or @simmons_m Show Links Time Management Magic course by Lee Cockerell Catalyst Sale Twitter Mike Simmons Twitter LinkedIn Podcast Episodes Referenced Time Management for Sales Professionals Product Market Fit Account Planning Territory Planning Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.   Sales is a Thinking Process.

Guest - Andrew Savikas - Founder, YieldTalk This week on the podcast another friend of Catalyst Sale joins us.  Andrew Savikas is the founder of YieldTalk. He is the former CEO of Safari Books Online, and he is a startup advisor who helps CEOs and Founders with strategy.   This week we discuss the importance of understanding history, similarities between those in sales roles and those in technical roles, and how b2c and b2b strategies can thrive in the same environment. Questions addressed How are Sales and Marketing folks similar to those in Engineering, Product, and Technology? As Sales professionals, what are the gaps we should be mindful of when communicating requirements back to the organization? What roles would benefit from learning to code? How does accounting apply to software development? What happens in organizations as they navigate the transition from b2c to b2b? What are some of the common challenges Andrew has seen in early-stage organizations? Why is it so important to understand history? Key Takeaways Understanding etiquette, culture, and vocabulary when communicating across functions in an organization is important. Empathy is critical (this continues to be a theme) It's not as simple as - let's just add more resources - the sales team can’t just sell more in the short term Nine women can’t (accelerate the process and) have a baby in a month - metaphor from the Mythical Man Month  Recognize that there are distinctions within organizations across technical roles.   Leverage your internal resources - bring them into the discussion The buyer has already formed an opinion on the product before you engage with them General Observations working with early-stage companies The value of looking at B2C as a leading indicator & as a source of growth (evangelists, insight, access) The impact of churn at various stages of the organization Understanding the importance of how probabilities and percentages play into sales development Many early-stage organizations make the mistake of hiring the wrong sales rep, and many do this too soon. General observations - about technology and innovation Think about technology through a historical lens - what have we learned through other transformations. The Telegraph as an innovation - it had a transformative impact on our country The hyphen was a technological innovation "Technology is anything that was not around before you were born" - Alan Kay Show Links YieldTalk.com Andrew's LinkedIn Andrew's Twitter Books Discussed Book Business: Past, Present, & Future - Jason Epstein Mythical Man Month - Frederick P. Brooks Jr.  Technological Revolutions and Financial Capital: The Dynamics of Bubbles and Golden Ages - Carlota Perez  ---------------------- Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get the message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.   Sales is a Thinking Process.

Guest - Pam Boiros - Principal Bridge Marketing Advisors This week on the Catalyst Sale Podcast a great friend joins the discussion.  Pam and Mike Simmons worked with each other at SkillSoft in the early 2000's.  Pam is the principal and founder of Bridge Marketing Advisors.  She has a long history in Ed Tech, and is a marketing expert with both sales and marketing skills.  Pam currently works with companies to help with go to market communication strategies.   Questions addressed What have you learned as you have made the transition from a small company, to a larger organization, to startup? When did Pam start building her Network? Why is there this ongoing battle between Marketing & Sales? How can the Sales rep help customers navigate the buying process? What impact can marketing automation systems have on the sales role? How can Sales reps better partner with Marketing? How has innovation impacted marketing? How are innovations in marketing tech entering into EdTech? What are some common mistakes early stage companies make when it comes to marketing? Where does content marketing fit in the current market? Key Takeaways The Network is Critical There is no excuse today, for not building a network. Why you, Why Now Sales is more complex than ever “Marketing exists for one reason - to help sales professionals sell more stuff” - Pam According to CEB - 57% of the sale happens before the customer engages with the organization. Look at the Sales role as one similar to a concierge - focus on servicing your customer. Equip your coaches for success. Marketing automation tools will help ensure you are skating to the puck. "90% of your marketing budget is wasted, you just don’t know which 90%" no longer applies. It is critical that you time your marketing with the current stage of your product.  Most organizations start too late. The scarcest resource is time - you have to earn your customer’s attention Map your marketing assets to your buyers and the buyer's journey. Show Links Pam's LinkedIn Pam's Twitter ---------------------- Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get the message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.   Sales is a Thinking Process.

Guest - Scott Ingram - Host of the Sales Success Stories Podcast Scott Ingram joins us this week to share the insight and knowledge he has gained since launching the Sales Success Stories podcast.  He shares some thoughts on pattern recognition across his guests, practical examples of how they go about doing their work, and why they have been successful.   Scott also announces a conference he is launching in 2018.  Thank you for listening, sharing, and reviewing the podcast.  Please keep the questions coming.   Questions addressed What patterns have you recognized? What’s the difference between training & coaching? What should be in place to enable innovation? How do Successful Sales reps use personality to change their approach? What do most top sales professionals have in common? Key Takeaways One commonality - there are not a lot of commonalities Know your skills, high level of self-awareness, be the best self you can be. Focus on coaching, NOT training Be ruthless - Qualification is Critical - you can’t be the best if you are wasting time on deals that will not close Know your self - be self-aware - focus on and apply your strengths Sales is a thinking process - it is not a template.  All of these folks care deeply about the results of their clients Go out there and find mentors Pipeline Saves Lives Show Links Sales Success Stories Podcast - https://top1.fm/  Sales Success Summit - https://top1summit.com/ Referral code - Catalyst - when you register to save $150.00 Scott's Twitter - https://twitter.com/ScottIngram Scott's LinkedIn  Don Miller Podcast - http://catalystsale.libsyn.com/don-miller  Tiffani Bova Podcast - http://catalystsale.libsyn.com/tiffani-bova  Tiffani Bova - What's Next Podcast Masters of Scale ---------------------- Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get the message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.   Sales is a Thinking Process.

Guest - Brian Trautschold - Co-Founder, Ambition This week we are on location in Chattanooga with Brian Trautschold the cofounder of Ambition.  Brian and I revisit a common subject - there are no silver bullets. We also discuss how data can be used to self-assess and identify ways to improve personal performance, what's changing in sales technology, and why technology is not the solution for bad culture.  Questions addressed How are Sales Enablement and the Sales Enablement stack evolving Why does new technology continue to crop up? What are those organizations doing well? What does the Sales Enablement spectrum look like in the future? What is it about the behavioral aspects of what people do that excite Brian? Key Takeaways There are no silver bullets Most of the tech that is out there is replacing excel Technology can be a force multiplier, that helps the organization be more effective The successful companies do the basics well (Hire, Manage, Enable, Reward, Recognize, Develop) The ones who are failing are not listening to their customers Don’t simply throw technology at the problem Take a design thinking approach Some categories to consider Where the data lives How people do their work Why people do these things Be careful of the unintended consequences of success There is a big shift - people are more enthusiastic about the progress that can come from reviewing data, and are more open to data being tracked. Once people have the data, they have the power to impact/control their own destiny. Show Links Ambition - https://ambition.com/  Brian's Twitter - https://twitter.com/BTrautschold  Brian's Linkedin - https://www.linkedin.com/in/brian-trautschold-97518219/  ---------------------- Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get the message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.   Sales is a Thinking Process.

Do you introduce additional risk by selling after "Yes"? We've discussed many topics on the Catalyst Sale podcast since the launch in October 2016.  This week we discuss selling after yes and the confusion that comes with lack of clarity around expectations. This is something that likely happens when the sales process is rushed, either by our side or the client's side.  If you skip steps or rush the process, you tend to make assumptions.  When these assumptions are revisited, they can lead to confusion, a need for clarification, or worse - a lost deal. Questions Addressed What are the risks in selling after "Yes"? What does it mean to sell after “Yes”? What advice do we have for the new sales rep who might be prone to continue to sell after “Yes”? Key Takeaways Ask the important questions to ensure fit and feasibility - i.e. can we solve the problem, can the customer actually implement? Understand the challenges the customer is running into.  Address them with your solution, in the context of their problem. Understand how they will implement the solution, who will be involved, how they will execute. Highlight risk early in the process Focus on the customer's’ success Play the long game Contact Mike & Mike hello@catalystsale.com ASU SkySong Catalyst Sale Twitter LinkedIn Please keep the questions coming.  We would love to hear about your challenges, how you have overcome them, and any questions you have about B2B Sales, Sales Leadership, Managing up or down in an organization, or growing your own business. Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.   Sales is a Thinking Process.

Guest - Donald Miller - CEO, StoryBrand Don helps companies "clarify their message so customers engage", he is the CEO of StoryBrand and a New York Times best-selling author.  Don joins us this week on the Catalyst Sale podcast to discuss the StoryBrand Framework and how it applies to Sales professionals, marketers, and anyone looking to improve their success. Questions addressed What are two core functions of the human brain? What are prospects/contacts looking for when they scan your email? As a sales pro - should you be the hero? Why do we daydream? What are the 7 stages of the StoryBrand Framework? How does this apply to working with customers? Key Takeaways The first priority of the human brain is survival The next thing the human brain tries to do is conserve calories. Stories create engagement. Simple, clear messaging wins. Customers look for what they can understand the fastest. The purpose of the guide is to help the hero beat the villain and win the day. We all wake up in our story in the hero role, when we come across another hero we compete for resources. When you stop talking about their problem, the story ends. Give your customers a plan, provide the steps necessary for your customer to win the day. Break things down into simple steps, this communicates that working with "us" will be easy. Make sure your call to actions are direct, too often they are passive. Show Links About StoryBrand - https://storybrand.com/about/ Don's Twitter - https://twitter.com/donaldmiller Building a Story Brand (The Book) Building a StoryBrand Podcast: bit.ly/building-a-storybrand-podcast ---------------------- Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get the message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.   Sales is a Thinking Process.

What impact does an Agile development process have on Sales? We've discussed sales as an Agile process during previous episodes.  This week on the Catalyst Sale podcast we discuss the impact of Agile Development Cycles on Sales. What happens when you develop product functionality in the context of sprints vs a waterfall approach? This week Mike Conner is back.  He and Mike Simmons discuss the things we should be mindful of when selling a solution in an environment of constant iteration.   Questions Addressed How does Agile impact sales? What are the risks of a perpetual pivot? What is Agile? How does Agile change the perspective that the sales professional should take? What are the dependencies from a Product perspective vs Sales perspective vs Marketing perspective vs... Key Takeaways Don't use your live instance as your sandbox. Maybe your first customers will not be your best long term customers, but you should always remember who you are serving. Minimize surprises within your customer base - set expectations. Your internal relationships are critical in an agile organization - these relationships help you with internal and external communication. Build internal and external relationships - these relationships will help you execute on customer requirements. The tighter control you create on the relationships with your customers, the more risk you take on. Capture information in your CRM, Google Docs, Internal Feedback Documents - hold up your end of the value chain. Contact Mike & Mike hello@catalystsale.com Catalyst Sale Twitter LinkedIn Ask Questions - we are happy to talk 1:1 - or answer a question on the podcast. Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.   Sales is a Thinking Process.

Maintaining Focus and Doing the Things that are Important Time management is an area where most sales professionals struggle.  Everyone has the same number of hours in a day - 24.  What we do with these hours is up to us.  One way to make the most out of every day is to prioritize and execute.   This week on the Catalyst Sale Podcast we revisit the importance of doing the important things, and not falling into the trap of urgency driven by others.   Questions Addressed How do you work on what's "Important", not "Urgent"? When you ask others for something, do you set expectations? How often do you revisit your priorities? How do you keep track of success? Are you allowing yourself to be managed by others? Are you working toward your objectives or theirs? Key Takeaways Don't be a Washing Machine It's hard to say No, but you need to learn how to do this with grace or you will find your day consumed with the priorities of others Identify your spectrum of what's important to you.  (Mind, Body, Family, Work are the categories Simmons uses - Examples follow) Mind - Meditation Body - 90 minutes of activity per day Family - Relationships Work - Product Development Make the impact that only you can make Show Links Time Management Magic course by Lee Cockerell hello@catalystsale.com Catalyst Sale Twitter LinkedIn Thank you Thank you for rating and reviewing the podcast via iTunes, Google Play, or your favorite podcast platform.  Ratings & reviews help others discover the podcast - thank you for helping us get our message out to the community. Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter, facebook or LinkedIn. Catalyst Sale Service Offerings Growth Acceleration - Plateau Breakthrough Product Market Fit ---------------------- Subscribe to the Catalyst Sale Podcast Subscribe via iTunes Subscribe via Google Play Catalyst Sale In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal.  There is a Catalyst.  We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.   Sales is a Thinking Process.