Find My Catalyst Podcast On Location with Ambition - 67
Guest - Brian Trautschold - Co-Founder, Ambition
This week we are on location in Chattanooga with Brian Trautschold the cofounder of Ambition.
Brian and I revisit a common subject - there are no silver bullets. We also discuss how data can be used to self-assess and identify ways to improve personal performance, what's changing in sales technology, and why technology is not the solution for bad culture.
Questions addressed
- How are Sales Enablement and the Sales Enablement stack evolving
- Why does new technology continue to crop up?
- What are those organizations doing well?
- What does the Sales Enablement spectrum look like in the future?
- What is it about the behavioral aspects of what people do that excite Brian?
Key Takeaways
- There are no silver bullets
- Most of the tech that is out there is replacing excel
- Technology can be a force multiplier, that helps the organization be more effective
- The successful companies do the basics well (Hire, Manage, Enable, Reward, Recognize, Develop)
- The ones who are failing are not listening to their customers
- Don't simply throw technology at the problem
- Take a design thinking approach
- Some categories to consider
- Where the data lives
- How people do their work
- Why people do these things
- Be careful of the unintended consequences of success
- There is a big shift - people are more enthusiastic about the progress that can come from reviewing data, and are more open to data being tracked.
- Once people have the data, they have the power to impact/control their own destiny.
Show Links
- Ambition - https://ambition.com/
- Brian's Twitter - https://twitter.com/BTrautschold
- Brian's Linkedin - https://www.linkedin.com/in/brian-trautschold-97518219/
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Catalyst Sale
In every business, in every opportunity, there is someone who can help you navigate the internal challenges and close the deal. There is a Catalyst. We integrate process (Catalyst Sale Process), technology and people, with the purpose of accelerating revenue. Our thoughtful approach minimizes false starts that are common in emerging markets and high-growth environments. We continue to evolve our practice based on customer needs and emerging technology. We care about a thinking process that enables results versus a process that tells people what to do.