

Find My Catalyst Podcast
Mike Simmons
We all have problems we are looking to solve. We know that there are solutions out there, but we struggle with this.
How do we find the solution, where does the nudge come from to help us take the next step, and start solving tough problems. The intention of this podcast is to help you find your catalyst and take that next step.
The Find My Catalyst Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons. We discuss real stories with practical application, in the context of leadership, problem solving, decision making, thinking, goal setting and execution.
Other topics discussed include - Systems, Frameworks, Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, Coaching, and Mentoring.
How do we find the solution, where does the nudge come from to help us take the next step, and start solving tough problems. The intention of this podcast is to help you find your catalyst and take that next step.
The Find My Catalyst Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons. We discuss real stories with practical application, in the context of leadership, problem solving, decision making, thinking, goal setting and execution.
Other topics discussed include - Systems, Frameworks, Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, Coaching, and Mentoring.
Episodes
Mentioned books

Mar 16, 2022 • 50min
The LinkedIn Whisperer - Brynne Tillman - 280
In this episode of The Find My Catalyst Podcast, Mike is joined by Brynne Tillman who has earned the title of the LinkedIn Whisperer. Brynne shares a lot of great tips in this episode. Key Takeaways: In order to truly leverage what is available to us today, we need to slow down our outreach to speed up the outcome. Be strategic and look at what matters to those you want to reach out to. We need to small talk with content, but content that matters to our audience. Leverage the information that LinkedIn provides to start authentic conversations. 2 Types of Sales Professionals: Brand new sales professionals that understand technology Seasoned sales professionals that understand relationships. Rarely do you find the ones that have both. Goal is bring the two together. Meaningful conversations from social = value + rapport Get people engaged in chat My style (Brynne) is to make it so easy that my audience is confident that they can implement it. Simplify your story. 5 Elements that get people to lean in: Resonate with story Create curiosity Teach your audience something new Get them to think differently about what they are doing Create a compelling moment. We can't start a conversation with lurkers, we have to convert the lurker into an engager. Create a compelling moment. Ways to increase engagement: Ask a meaningful question Create a poll Do something that gets your audience say, "I want to engage in this." The more engagement you get in the first hour, the more LinkedIn says this is relevant. Ask for their thought leadership, not their baggage. Ways to get a better understanding of what people value: Social listening - what is your audience engaging on? Polls Research topics being presented at conferences they attend? What podcasts are they listening to? Have a system in place before you reach out to a prospect. Have a strategy for content that leads to engagement. Nurture existing connections. Show Links: LinkedIn Library Socialsaleslink.com/12week Thank You Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com.

Mar 8, 2022 • 40min
Culture, Purpose and Branding with John Morris - 279
In this episode of The Find My Catalyst Podcast, Mike is joined by John Morris. They have a dynamic conversation about creating culture, finding purpose and building a brand. Key Takeaways: You have to have a defined set of core principles to fuel culture. In order to have a dynamic culture, you have to know who the individual people are. Put people in a position that rewards and recognition where they are going to feel comfortable. Understanding personality types helps you to coach instead of manage. Share wins on a regular basis. People like to see their name in lights but they would rather it be a green light than a red one. If we are really great coaches and managers and executives, why would we have a process in place and not recognize people for following that process? We have stopped finding joy. We don't put enough time and effort into the joy of the process. Immediate gratification is good, but it's not sustained. There are two sides to building a brand Internal - if the internal is really good, then it will translate to the external External - if the external is really good, it builds loyalty. If we can do it internally, we then share it externally. When people start to understand and believe that their role plays a part in the growth of the organization and the success, then you have brand champions. Experience should hit multiple senses. Every business is a people business. It's one thing to make a living, it's a whole 'nother thing to make a life. Purpose can be a whole bunch of small things. Purpose needs to be the thing that fills your heart. Don't put too much stock on the wins and losses. Show Links: John Morris on LinkedIn Contact John via email at jmorris@clubcolors.com Thank You Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com.

Mar 1, 2022 • 40min
Conversations Matter with Christie & Jeff - Ep. 278
In this episode, Mike talks with Christie Walters and Jeff Bajorek about why conversations matter and what they learned during the 5 years they hosted The Why and The Buy Podcast. Key Takeaways: Block time for your most effective activities. Sometimes the things you think you know the most end up being the things you are most closed to. Conversations develop camaraderie and connection. When you are curious to learn more, just show up and talk. Show Links: Jeffbajorek.com Rethinkthewayyousell.com Christie on LinkedIn Thank You Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com.

Feb 22, 2022 • 36min
Go For No with Andrea Waltz - Ep. 277
On this episode of the Find My Catalyst Podcast, Mike is joined by Andrea Waltz. Andrea is the Co-Author of Go for No, and Co-Founder of Courage Crafters, Inc. In this episode, they discuss how yes is the destination, no is how you get there. Key Takeaways: How do you think about no? Can you value a no? If so, how? Can you turn a no into a yes? How persistent should you be? Where does courage come in? How does fear play a role? Rejection affects everyone. Go for "no's" in order to get to the yes. Use what you know to get better. Determine how to go about it differently. Getting "no's" early seems to be a characteristic of top sales people. They want those out of their pipeline. Give yourself permission to fail. No's teach you things if you're paying attention. Look around and assess where you are. Create a "no" awareness. Set a no goal. Have the courage to execute. A go for no moment is anytime you have the opportunity to ask. Show Links: Go For No Go For No book on Amazon Thank You Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com.

Feb 14, 2022 • 16min
Know Your Approach - 276
In this episode, Mike and Jody discuss the importance of having a process and knowing your approach. Key Takeaways: Looping Process: Identify Engage Establish Objectives and Next Steps CTA (loop back to engage) *see it here* When you use a specific approach, you start to act as a professional. Have a process. Keep it super simple. Like any process, start with deconstructing. Start with the end in mind. This episode is brought to you by the Catalyst Sale G.A.M.E. Plan. Learn more about it here. Have a question you would like us to answer or a topic you would like us to discuss in a future episode? Contact us: podcast@catalystsale.com www.catalystsale.com twitter Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here Hire us as a consultant/advisor within your team or organization Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter or LinkedIn. You can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com. Follow our social channels: Catalyst Sale Instagram Catalyst Sale LinkedIn Catalyst Sale Twitter Find My Catalyst Instagram

Feb 9, 2022 • 13min
Know Your Business - 275
In this episode, Mike and Jody discuss the importance of knowing the what, who, why and how of your business. Key Takeaways: In order to have a plan, you have to know your business. For your organization, create clarity around who we are and why we do what we do. 4 questions for clarity around your business: What problems do we solve? Who has those problems? Can be people or organizations. Why - related to the "who's" also ask why is it important to us? How do we solve it? What makes us different, how do we deliver? If there's a lot of confusion about how we do the things that we do inside the business, imagine how much confusion there is outside of your business. This episode is brought to you by the Catalyst Sale course, Demystify Sales. Learn more about it here. Have a question you would like us to answer or a topic you would like us to discuss in a future episode? Contact us: podcast@catalystsale.com www.catalystsale.com twitter Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - you can find our courses here Hire us as a consultant/advisor within your team or organization Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter or LinkedIn. You can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com. Follow our social channels: Catalyst Sale Instagram Catalyst Sale LinkedIn Catalyst Sale Twitter Find My Catalyst Instagram

Feb 1, 2022 • 48min
Adversity, Learning & Encouragement with Larry Long Jr.
In this episode, Mike is joined by Larry Long Jr. You don't want to miss this motivating conversation. Key Takeaways: It's when you stretch yourself - that's when you start to see growth, to feel growth. You live and you learn. There are so many learning lessons. Enjoy the journey. Make it an adventure and even a mis-adventure. I have learned the most through some of the downs. Be thinking about who you pass your learnings to. You can learn something from everyone. The beginners mind perspective can open our minds to things we forgot. We are lucky to be able to impact lives for the positive. Authentic relationships are key. Remember - a smile is contagious! Coaching Takes you to heights you never thought attainable Keeps you focused and intentional Holds you accountable If you are leading a team, all of your people will have a different "why." Encourage yourself. Surround yourself with folks that are supporting you. It starts with you, but you can't do it alone. Links: Larry on LinkedIn www.larrylongjr.com Look for his book Jolt coming out in March! Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here Hire us as a consultant/advisor within your team or organization Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter or LinkedIn. You can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com. Follow our social channels: Catalyst Sale Instagram Catalyst Sale LinkedIn Catalyst Sale Twitter Find My Catalyst Instagram

Jan 24, 2022 • 24min
Accountability - 273
In this episode, Mike and Jody discuss the importance of accountability to self and to your team as well as the difficulty that comes with accountability. Key Takeaways: Personal Accountability Have visual cues - whiteboard, checklist Digital cues - watch, ring, phone reminders Make use of some sort of dashboard It seems easier to make good on commitments to others but not on commitments to yourself. If I can't do it myself, how can I expect others to do it? If you're going to say something, embody it. Accountability and integrity go hand in hand. Give yourself grace about how you hold yourself accountable. Ask, "How can we as a team create an accountability network to hold each other accountable?" Accountability is tough. It is easy to find a way to justify things. Start by defining yourself as "I'm the type of person that _______. Be deliberate, have an accountability partner and go get the work done. This episode is brought to you by the Catalyst Sale G.A.M.E. Plan. Learn more about it here. Have a question you would like us to answer or a topic you would like us to discuss in a future episode? Contact us: podcast@catalystsale.com www.catalystsale.com twitter Work With Catalyst Sale: Listen to our free resource (this podcast) and then put the action items into practice. Share your work with us via Twitter or hello@catalystsale.com Invest in a Catalyst Sale course - self directed. Find our courses here Hire us as a consultant/advisor within your team or organization Thank You Please send listener questions and feedback to hello@catalystsale.com or contact us directly on twitter or LinkedIn. You can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com. Follow our social channels: Catalyst Sale Instagram Catalyst Sale LinkedIn Catalyst Sale Twitter Find My Catalyst Instagram

Jan 18, 2022 • 1h 7min
Move, Work, Recover with Guest Dan John - 272
Dan John is the "Catalyst" that joins Mike this week. They have a great discussion about movement, discipline and recovery. Key Takeaways: Out think, out wit Be careful about who you follow Think about cost to benefit ratios A bad night's sleep throws off your timing Training plus recovery equals progress Everyday, I want you to move better, feel better Ways to recover - meditate, recovery walks, sauna, water, protein, veggies 5 Key Movements Push - get your environment away from you. Press overhead Pull - embrace the environment. Horizontal row Hinge (i.e. Kettlebell Swing) Squat (i.e. Goblet Squat) Loaded Carry - add something to a carry. Examples: farmer walk, suitcase carry, prowler, heavy bags Show Links: danjohn.net Danjohnuniversity.com Use discount code ESPEN Thank You Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com or www.findmycatalyst.com.

Jan 11, 2022 • 46min
Revenue, Strategy, Sales/Marketing & Collaboration with MJ Patent - 271
On this episode of the Find My Catalyst Podcast, Mike is joined by MJ Patent. MJ is the Co-Founder and CEO of Alveo and the Co-Chair of the Phoenix chapter of Pavilion. They talk about revenue, strategy, sales & marketing, collaboration and more. Key Takeaways: Strategy is a plan. A lot of companies miss out on working on the strategy because they want results today. Aim for more opportunities and a higher revenue per client than the number of clicks generated. If we can be more effective with our time, that effectiveness should yield or lead to better results and more compensation. Be opportunistic with intention. Take time to review and create feedback loops. Mistakes are going to happen - it is what you take away from that experience that matters. Drive a culture where it is ok to fail, it is ok to reflect and where you are constantly learning. Don't continue making a mistake just because you have spent a lot of time making it. Innovation and learning will happen with testing. Translate short-comings and failures into something good. Ex: I spent time learning a lot about_______. This mental shift is so important. Be intentional versus reactive. Data is fantastic, but it depends on where you are as an organization. Only capture the data you are going to do something with. Communication is key especially when you are putting together strategy. Work to make sure everyone is on the same page. At the end of the day, everyone wants to be successful. You can pick up a lot by having more collaborative team meetings where you solve for a problem together. Show Links: Alveo Strategy MJ on LinkedIn Pavilion Phoenix Chapter Thank You Please send listener questions and feedback to podcast@catalystsale.com or contact us directly on twitter or LinkedIn. This podcast is brought to you by Catalyst Sale - you can learn more about Catalyst Sale, and the products and services we provide at www.catalystsale.com. Growth Acceleration - Plateau Breakthrough The G.A.M.E. Plan - a Catalyst Sale Course


