Acquired

Ben & David "pour over" the 1992 IPO of the legendary Seattle coffee company with the help of Dan Levitan, who served as lead investment banker on the IPO and who would later co-found the venture capital firm Maveron with Starbucks’ CEO Howard Schultz.Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCTopics covered include:The original Starbucks’ founding as a coffee bean roaster, started by three disciples of the legendary coffee roaster Alfred PeetHoward Schultz’s introduction to Starbucks, his joining the team as director of marketing, and inspiration behind his “third place” coffee shop visionHoward’s departure from the original Starbucks, founding of Il Giornale, and subsequent of acquisition the Seattle Starbucks storesStarbucks’ incredible growth following the acquisition and expansion beyond SeattleThe state of raising private capital in the 1980’s/90’s, and the decision to go public (link to the S-1)Howard’s ambitious goals for the roadshow and investor participation, and subsequent stock performance after the IPOThe narrative and evolution of Starbucks as a technology company, or a consumer company that leverages technology very effectively The Carve Out:Ben: Dan Primack’s new daily newsletter, Pro RataDavid: The  Wizard and the Bruiser podcast Dan: The Man in the Glass

Episode 33: Overture (with the Internet History Podcast!)    Ben & David dive deep into the early days of internet search, with the help of the best in the internet history business: Brian McCullough from the Internet History Podcast! We are huge fans of IHP at Acquired, so this was a real treat to collaborate with Brian and the great work he does over there. In this episode we cover the story of how a small incubator in Southern California spawned perhaps the greatest tech business model of all-time, Yahoo!’s fumbling of that golden opportunity, and Google’s recovery of that fumble to cross into the end zone of tech history behind the biggest moat ever constructed on the internet.  Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCTopics covered include: Overture’s origins as part of the Idealab incubator run by famed early internet entrepreneur Bill GrossInvention of the paid search business model… initially by returning ADS ONLY in response to search queriesThe eventual marrying of Overture’s paid search (ads) with organic search results via syndication on other properties like Yahoo!Revenue from Overture’s ad partnership saving Yahoo!’s business after the internet bubble burst Yahoo!’s eventual acquisition of Overture for $1.4B in 2003 But… the really interesting story here: Overture’s 'inspiration' of Google’s business model and the creation of "the greatest advertising machine in the history of the world"The original (pre-Overture) Google business model: selling a box! Google’s differentiation vs Overture: focusing on the long tail, ad quality scores, and an advertiser-friendly auction structureGoogle’s first major search syndication victory over Overture: AOLYahoo!’s failed attempt to buy Google for $3B in 2002, leading it to settle for acquiring Overture instead the following year“Project Panama” at Yahoo!, and its impact on the tech and internet historyOverture's (and later Yahoo!’s) lawsuit against Google for stealing the paid search business model— "the O.G. version of Snapchat and Instagram”Paul Graham’s take on "What Happened to Yahoo?”Perhaps the most important technology to come out of this whole episode: HadoopThe power of incentive alignment in marketplaces— and creating the widest and deepest moats on the internet  The Carve Out: Ben: The famous University of Washington's “Love Lab” Dr. John Gottman: “The Secret to Love is Just Kindness”David: BerlinBrian: The Dark Valley: A Panorama of the 1930s

Snap! Acquired is live on the scene reporting from the "Super Bowl" of 2017 tech events: Snap Inc's hugely anticipated (and just plain huge) IPO. What does the future hold for this plucky “camera company”? Will Snap's IPO endure as tech's most important picture-frame since the  2012 debut of Facebook, or is it destined to fade as just another snapshot? We debate! Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCTopics covered include: Reference to our previous Acquired episode on Snap covering Facebook’s failed attempt to acquire the company in 2013, which goes deep on Snap’s origins and early historySnap’s busy years since: launching Discover,  Lenses,  Geofilters,  new Chat,  Memories, an  ads API, acquiring Bitmoji, and, of course,  debuting SpectaclesThe incredible document that is  Snap's S-1 filing (read starting from the  “BUSINESS” section on p.93)Snap Inc’s “unique” voting structureEvan Spiegel’s “CEO Award” bonus for successfully completing an IPO: an extra 3.0% of the company worth more than $600MSnap’s IPO pricing, first day of trading “pop”, and momentum carried into day two Introducing a new show section (for IPOs): Narratives!  Snap  is a “camera company"Snap's opportunity is  winning television ad dollarsSnap is a cult of the “product genius”Snap has a growth problem… and its name is Instagram (Stories)Snap has a cost problem: the (first?)  gross margin negative IPOWall Street to Evan: “we trust you… for now"Chris Sacca’s biggest email fail of 2012…And of course all the classics from the Acquired canon: waves, moats, flywheels, network effects, starting small and more!   The Carve Out: Ben:  The Bill Simmons Podcast with Ben ThompsonDavid: The Art of War, also Evan Spiegel’s Carve Out for 2013 :)

Brad Stone, author of The Upstarts & The Everything Store, talks about the rise and competition between Didi Chuxing and Uber in the Chinese ride-sharing market. The podcast explores the challenges faced by both companies, the impact of their merger, and the aggressive approach of Uber. It also touches on Uber's investment in self-driving cars and discusses Vanta, a security compliance platform.

Topics covered include: P.A. Semi’s original moniker ("Palo Alto Semiconductor”) and its celebrity founder (in the semiconductor world) Dan DobberpuhlHistory of the back and forth tradeoffs between Intel’s powerful x86 chips and low power alternatives like ARM processors Dobberpuhl’s technology breakthroughs throughout his career that enabled true low-power + high-performance chipsThe initial target markets for P.A. Semi’s chips (surprise: NOT mobile phones)P.A. Semi’s  first foray into a potential deal with Apple, dashed by Cupertino’s  surprise switch to Intel processors in 2005The rise of mobile finally creating the huge market need for low-power / high-performance, Apple’s acquisition of P.A., and launch of the first Apple-designed chip, the “A4”, with the original iPad in 2010Geekbench: the single-core performance of Apple’s latest generation of smartphone processors (A10 Fusion) has  basically caught up with Intel’s laptop CPUsAuthenTec’s beginnings in the late 90’s as a spinoff from the defense contractor Harris Corporation (named by Wired Magazine as the #2 threat to internet privacy in the US), based in Melbourne, Florida Early versions of the technology that became TouchID, the sensors for which were many times larger than today’s iPhones themselves!AuthenTec “not very Apple-like” website on Archive.org (and screenshot)AuthenTec’s  deal that almost was to put their technology and sensors  into Samsung’s flagship phones  Apple’s acquisition of AuthenTec for $356 million in July 2012, and the rapid introduction of TouchID in the iPhone 5S one year later in September 2013Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsn  Followups: Merging of Alaska & Virgin America loyalty programs (woo!) Walmart announces major reorg following the Jet acquisitionSnap Inc. IPO  drama is  mounting! (we can’t wait to cover this one)  The Carve Out: Ben: Rands in Repose: The SituationDavid: Daily Rituals: How Artists WorkMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

Ben & David wrap up 2016 with a review of the top tech themes we discussed on the show this year, and look forward to which themes we think will be relevant in the coming year. Can our hosts predict the future? Tune-in in 2018 to find out!   Note: we apologize for the less-than-amazing audio quality on this one. We’re still working on tuning our remote recording setup! Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCTopics covered include: Our top tech themes of 2016, including the first annual Acquired "Theme of the Year”: Aggregation Theory (surprise, surprise)Themes we think will be most relevant as we head into 2017Extended Carve Outs!  The Carve Out(s): Books:  Ben:  On Writing WellDavid: The Creative Habit and the Asimov  Robot/Empire/Foundation seriesArticle:  Ben: Wait But Why: Religion for the NonreligiousDavid: The New York Times: The Perfect Weapon: How Russian Cyberpower Invaded the U.S.Podcasts:  Both: The Ezra Klein ShowMusic:  Ben: Justin BieberDavid: Stevie NicksTV/Movies:  Ben: WestworldDavid: Rouge OneApps:  Ben: ReachNowDavid: Amazon Music

Ben & David welcome very special guest Tom Alberg, board member and first lead investor in Amazon.com, to cover the IPO of "earth’s most customer-centric company". From longterm thinking to flywheels to riding big waves, this episode is chock full of lessons and stories from the journey of building one of tech’s most iconic franchises. We hope you enjoy listening as much as we did recording it! Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsn  More Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCTopics covered include: Tom’s “prolific” bio from the Amazon S-1Jeff Bezos’s journey from a Vice President at the New York hedge fund D. E. Shaw to founding Amazon in a Bellevue, WA garage in the summer of 1994Jeff’s longterm thinking as evident in the early days of Amazon, and his approach that "failure is ok, but not trying things is not ok” Raising the seed money for Amazon before product launch, how Tom met Jeff and decided to invest despite the “high” valuationTom's (and Jeff’s) focus on the power of targeting large and growing markets Amazon’s actual overnight success after launching the website: according to Tom at the time, "By the second or third week… It was clear there was a trend here.”How Amazon’s venture round, led by John Doerr of Kleiner Perkins, came together in the spring of 1996 Amazon’s torrid growth through 1996, Jeff’s mantra of “get big fast” to win the land grab of online book selling, and the board’s decision to prepare for a public offering in the spring of 1997 How Frank Quattrone and Bill Gurley, then of Deutsche Bank, won the lead position for the Amazon IPO, beating out more storied firms such as Goldman Sachs and Morgan Stanley Development of the flywheel concept within Amazon, as an outgrowth of maniacal focus on creating superior customer experienceAmazon's public offering on May 15, 1997 at $18 per share (effectively $1.50 relative to today’s stock price after splits), raising $54M at a market capitalization of $438M — and subsequently trading down during the first few months following the IPO  Amazon and Jeff’s management of investor perceptions of the company, and ability to sell the longterm vision over short term profits — “you get the investors you ask for” The creation of the first annual letter to Amazon shareholders included in the company’s 1997 annual report (and republished every year since), and then-CFO Joy Covey’s role and contributions to it Raising convertible debt just before the peak of the dotcom bubble and subsequent ability to survive the burst, and the impact of the downturn on Amazon culture  The Carve Out: Ben: the band The Album LeafDavid: Cormac McCarthy (author of All the Pretty Horses, No Country for Old Men, etc)’s contribution to W. Brian Arthur’s landmark paper about the economics of the internet, “Increasing Returns and the New World of Business”Tom: Michael Lewis’s latest book The Undoing Project, chronicling the Nobel Prize winning partnership between Daniel Kahneman & Amos Tversky in developing the field of behavioral economics

Topics covered include: Brian’s history working across “both sides of the aisle” as both a startup founder and corporate development leader at a big company, how perspective from each informs the other, and the importance of learning “customer empathy” How Microsoft approaches M&A from an organizational perspective, and the importance of fit with the company’s product roadmap How Brian approaches strategic investments at Microsoft, and the evolution over time of the Microsoft (and large technology companies as a whole) perspective on investing in other companiesBalancing the tension between partnering and investing, and what criteria Brian thinks about when evaluating companies Microsoft’s investment in Facebook in 2007 (at a then-crazy-seeming $15B valuation), and more recently Foursquare,  Mesosphere,  CloudFlare and othersThe current state of the tech M&A landscape, and the emergence of private equity as tech company acquirers Potentially changing corporate and foreign tax structures and how they impact acquirers’ thinking around deals (or not!) How Microsoft tracks and evaluates success of acquisitions over time, and lessons learned from successes and failures The increasing number of operating companies (technology and otherwise) looking to invest in startups, and how that landscape has evolved over time Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsn Followups:  Snap Inc.’s rumored IPO filing — and bonus discussion of how VC’s and other investors think about “exiting” their investments in companies that have gone publicHot Takes: Amazon Go!  The Carve Out: Ben: OK Go - The One Moment David: UC Berkeley Oral History with Sequoia Capital founder Don ValentineBrian: Om Malik’s recent piece in the New Yorker: Silicon Valley Has an Empathy VacuumMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

Topics covered include: Marvel’s corporate origins as "Timely Publications”, created in 1939 by pulp magazine publisher Martin Goodman in NYC, with the publication of Marvel Comics #1Creation of enduring characters such as Captain America, the Fantastic 4, Spider Man, The X-Men, Iron Man, Thor, The Hulk and moreAdoption in 1961 of the "Marvel Comics” brand, and writer-editor Stan Lee’s transition of the company towards focusing on edgier characters and stories targeted at older audiences Marvel’s first sale in 1968 to the Perfect Film and Chemical Corporation (later Cadence Industries)The company’s “turbulent” corporate history through the 1980’s and associated mergers, acquisitions and lawsuitsMarvel’s reinvention as a film-focused media company in the late 1990’s and early 2000’s with the launch of Marvel StudiosDisney’s ultimate acquisition of the company for $4.2 billion in August 2009, during the depth of the great recession Marvel's—and in particular Marvel Studios’—performance since the acquisition Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnFollowups:  People like Spectacles!   Hot Takes: Shoutout to  Hightower & VTS merging  The Carve Out: Ben: WestworldDavid: OverdriveMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLC

Hey Acquired listeners. A note about this show: we recorded this episode the night before the 2016 Election Day in the US. At the time, the biggest change we saw coming was adding a new type of content to Acquired in analyzing IPO’s, which we introduce in this episode. Two days later, we woke up to a very different world than the one we were expecting. Reflecting on what’s happened, and the past few months of our show, we wanted to say two things:First, we want to apologize for our cavalier attitude toward this election cycle, and our glossing over the clearly very real problems and deep divide in America that it represented. In the Skype episode, David pretty glibly compared the AT&T - Time Warner merger to "Make America Great Again", arguing that any reactionary force is “on the wrong side of history” and cannot be relevant in a changing world. That was wrong, the sentiment behind it was wrong, and it was insensitive to the very real pain a lot of people are feeling out there on both sides.Second, looking back on this particular episode about the Facebook IPO, we think it actually might present a relevant parable for our country right now and--we hope--some important lessons for the technology industry going forward. For all the wonderful aspects of the tech industry that we celebrate on this show, there is no doubt that it also bears a great deal of responsibility for the current divide in America, and especially in its contribution to wealth inequality. Likewise, for all the wonderful aspects to the Facebook IPO story, as told in this episode, there is a very dark side as well: Facebook shareholders, investment banks and institutional investors raked in billions of dollars at the expense of individual retail investors who lost their shirts.At the same time, Facebook’s perseverance through their “broken IPO", and their determination in overcoming with incredible speed the massive, existential challenge to their business model posed by mobile, is something we think *can be* an inspiration to us all on how to move forward even when that seems hard. We hope you’ll listen to this episode with that in mind and think about how you, we, and the technology industry as a whole can do better in serving everyone in this country and in the world.Thanks for being on this journey with us. We’re sorry for our shortcomings, and we’re going to keep working hard to do better. -Ben & DavidSponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCTopics covered include:Introducing a new content vertical for Acquired: analyzing IPO’s! Facebook turning down early acquisition offers, including including the  famous $1B overture from Yahoo in 2006 The Wikipedia entry on the Facebook IPO referencing it as a “cultural touchstone”Trading of pre-IPO Facebook stock on SecondMarket and SharesPost The infamous 2011 Facebook - Goldman Sachs deal attempting to circumvent then-active SEC regulations on number of permissible shareholders in a private company, and Goldman’s eventual loss of “lead left” status to Morgan Stanley for the ultimate Facebook IPO Facebook’s S-1 filing on February 1, 2012The company’s "small problem" at the time (read: gaping chest wound) with mobileAcquiring Instagram for $1B while on file to go public in April 2012Facebook’s $16B IPO finally taking place on Friday May 18, 2012, priced at $38 per share giving FB an initial market cap of $104BNASDAQ’s “technical glitch” (read: egregious f*&# up)  preventing the stock from trading when it supposed to and resulting in $500M of investor lossesFacebook’s stock tanking following a flat first day of trading, losing 25% of its value during the first month and over 50% 4 months later, leading some to label it “The Biggest IPO Flop Ever"Later revelations that Facebook had  unprecedentedly lowered revenue guidance during its IPO roadshow due to continuing challenges with mobile, resulting in an information asymmetry between its underwriting investment banks and their institutional investor clients versus the investing public at large How, from the ashes of its “broken IPO”, Facebook amazingly rose to fix its mobile problem at lighting speed, going from mobile comprising zero percent of ad revenue to 23% in one quarter, and over 50% one year laterZuckerberg's belief that the difficult IPO process and "terrible first year” as a public company "made our company a lot stronger”… and silicon valley’s bizarre, antithetical and counter-productive take away to “stay private longer” Followups: The scoop on Microsoft’s use of foreign cash to buy Skype, thanks to longtime listener and friend Nick Seguin Hot Takes:Twitter shutting down (or selling?) Vine The Carve Out:Ben: Amazon employee #1 Shel Kaphan on the great Internet History PodcastDavid:  Connectography: Mapping the Future of Global Civilization by Parag Khanna