Customer Confidential: Untold Stories of Earned Growth
Rob Markey, Bain & Company partner and customer experience expert
The Customer Confidential Podcast unlocks a world of unparalleled customer and employee loyalty insights. Host Rob Markey, a Net Promoter System pioneer, uses his deep expertise and empathetic approach to challenge conventional wisdom, peel back layers of typical advice, and expose the real stories of industry transformation. Take a deep dive into discussions on CX, customer journey, customer insights, Net Promoter Score, and more. Every episode is a master class in loyalty. Guests include CMOs, CXOs, and heroes of customer-centric transformation, along with thought leaders who inspire them. Exploring organizational structures, operating models, goals, and metrics, Rob and his guests from companies such as Vanguard, American Express, and more bring to light practical marketing, product, customer experience, and technology strategies for earning customer-focused growth. This podcast is your source for untold stories of customer and employee loyalty. Challenging, insightful, and instructive—all in one place. Earned growth starts here.
Episodes
Mentioned books
Oct 2, 2014 • 53min
Ep. 20: Making customers royally happy
Horst Schulze, CEO of Capella Hotel Group and one of the founders of Ritz-Carlton, reflects on what it takes to set a high bar for service (7:34), engage employees (16:02) and earn customers' enduring loyalty (38:31).
Sep 18, 2014 • 46min
Ep. 19: Cultural change: More than a mission statement
Host Rob Markey and Herman Miller's Pam Carpenter talk about the challenges of enacting cultural change (8:31), the benefits of a customer advocacy office (15:56) and the company's process for choosing technology support for its Net Promoter efforts (31:20).
Sep 4, 2014 • 40min
Ep. 18: Letting feedback speak for itself
Amy Pressman, co-founder of Medallia, talks about the customer experience company's NPS work (5:46), the unique tactics of customer-centric companies (8:02) and the importance of sharing feedback with front-line employees (16:33).
Aug 21, 2014 • 46min
Ep. 17: Scale up or scope out
Pam Carpenter and Michael Ramirez talk about the next steps in Herman Miller's NPS journey (3:16), the challenges of turning feedback into action (15:37) and lessons they've learned (36:35).
Aug 7, 2014 • 46min
Ep. 16: The benchmark is dead! Long live the benchmark!
Adam Ramshaw, founder of Genroe, talks about common mistakes companies make when they adopt the Net Promoter System (11:28), his views on benchmarking (25:16) and how service companies are looking to manufacturing for new ways to improve performance (40:24).
Jul 24, 2014 • 43min
Ep. 15: Finding opportunities in a broken chair
Herman Miller's Pam Carpenter returns to the podcast to discuss the company's NPS pilot efforts (5:55), its response rates (16:04) and an experiment that's giving the company a window into the customer experience (34:59).
Jul 7, 2014 • 41min
Ep. 14: Breaking down the "invisible fence"
Tony Ezell, vice president of global market research at Eli Lilly & Co., discusses how trust (7:10) and a company's culture (21:22) play a role in developing loyalty, and the dangers of "invisible fence syndrome" (23:00).
Jun 26, 2014 • 47min
Ep. 13: Dishing up real-time feedback
Rob Markey talks to Humm CEO Bernard Briggs and Robert Irvine, host of the Food Network's Restaurant: Impossible, about Humm's customer service tools (11:30), the surprising lessons of real-time feedback (15:13) and what's next for the company (41:21).
Jun 12, 2014 • 21min
Ep. 12: Learning from students
Rob Markey talks to Ruth Veloria, executive dean of the University of Phoenix School of Business, about the unique challenges of a for-profit college (4:41), how it's using NPS to improve the student experience (7:23) and the benefits of real-time feedback (10:24).
May 29, 2014 • 45min
Ep. 11: Converting feedback into economic value
Rob Markey checks back in with Herman Miller's Michael Ramirez and Pam Carpenter about how a small pilot had a big effect (5:06), the challenge of rallying employees to address a single complaint (6:30) and identifying the ROI of doing so (11:30), why middle-management needs those numbers (18:24) and how the economics vary by customer segment (36:00).
