Customer Confidential: Untold Stories of Earned Growth

Ep. 14: Breaking down the "invisible fence"

Jul 7, 2014

41:11

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Episode notes

Tony Ezell, vice president of global market research at Eli Lilly & Co., discusses how trust (7:10) and a company's culture (21:22) play a role in developing loyalty, and the dangers of "invisible fence syndrome" (23:00).

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