

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Sep 26, 2022 • 6min
Andrew Tate's GENIUS Marketing Formula That Led To His Meteoric Rise
In this episode, I’ll talk about why Andrew Tate is dominating every search engine right now more than Logan Paul and Gary Vee. Find out how he’s doing this and what things you can learn from him, from a Marketing point of view.TIME-STAMPED SHOW NOTES:
[00:00] - Why Hosting Live Events Are Great B2B Customer Acquisition & Retention Machines
[00:45] - Why Andrew Tate is blowing up on TikTok, Youtube, and other platforms
[01:38] - The Andrew Tate MARKETING education program
[02:48] - How to plan an event WITHOUT a budget? (Tips and tricks!)
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Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 24, 2022 • 8min
Why Hosting Live Events Are Great B2B Customer Acquisition & Retention Machines
In this episode, I’ll talk about why hosting live events and dinner is the best way to create long-term relationships with other people - and why can this be a great Customer Acquisition & Retention Machine! TIME-STAMPED SHOW NOTES:
[00:00] - Why Hosting Live Events Are Great B2B Customer Acquisition & Retention Machines
[00:54] - Building long-term relationships with like-minded people!
[01:42] - Learning from other co-creators
[03:07] - How to plan an event WITHOUT a budget? (Tips and tricks!)
[04:05] - The Rose - Bud - Thorn Framework
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 23, 2022 • 9min
Will NFT 2.0 Change Web3 Marketing?
In this episode, I’ll talk about the concept of NFT 2.0 and how it will affect Web 3 Marketing. Stay until the end to know more about our NFT project!TIME-STAMPED SHOW NOTES:
[00:00] - New Era of NFT - What you should know about it!
[00:08] - What is NFT 1.0 - “RUGS”
[02:30] - What is NFT 2.0 for Beginners
[04:30] - Is utility-based NFT more sustainable?
[05:33] - Redefining access in the new era of NFT (EntrepreneurOrg and YPO explained)
[06:26] - The Mission of our NFT Project (Leveling Up Heroes)
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Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 21, 2022 • 8min
5 Steps To Building a 100k YouTube Channel (How I'm Doing It)
In this episode, I’ll talk about what are the things I’m doing to achieve 100,000 subscribers here on Youtube that you can try doing too.Find out how you can maximize Youtube Shorts and why “Focus” is a big part of growing your channel!TIME-STAMPED SHOW NOTES:
[00:00] - 5 Steps To Building a 100k YouTube Channel
[00:54] - Youtube Content Tips: Focus on specific topics!
[02:15] - How often should you post on Youtube?
[02:48] - How to maximize Youtube Shorts to grow your channel
[03:41] - Specify your goal/objectives
[03:55] - Why CALL TO ACTION is important in every video?
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 19, 2022 • 8min
5 steps to getting your cold DMs and emails read GUARANTEED!
In this episode, Eric talks about why short and powerful emails can double your open and response rate in no time. Find out how to write impactful headlines and how to not be annoying when doing a follow-up!TIME-STAMPED SHOW NOTES:
[00:00] - 5 steps to getting your cold DMs and emails read GUARANTEED!
[00:30] -Why Personalized emails have a higher open and click-through rate?
[01:05] - Email Headline Tips and Tricks!
[01:36] - What’s the most ideal email length?
[01:58] - Why you should ALWAYS do a follow-up email
[02:30] - How to give an irresistible offer - 100% Response Rate Increase
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 16, 2022 • 8min
70M+ Download Podcast Marketing Strategy EXPOSED
In this episode, Eric talks about all the lessons I've learned in 10 years of PodcastingDiscover how to grow your audience and downloads, and What is the most important thing you should optimize when starting a Podcast. Stay with us till the end to find out!TIME-STAMPED SHOW NOTES:
[00:00] - Exposing My 70M download podcast marketing strategy
[00:48] -My FIRST year of podcasting (How many Podcast Downloads did I make in a year)
[01:19] - Growing through other Podcast (Collaboration Tips)[01:36] - What’s the most ideal email length?
[02:05] - Being consistent is IMPORTANT in growing your podcast![02:50] - Be Unique (How to make your podcast STANDOUT)
[03:46] - What you should optimize as a Podcast Beginner
Leave Some Feedback:
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 15, 2022 • 6min
Should marketers measure EVERYTHING?
In this video, I’ll answer the question if marketers should measure everything. Last time, my post about this got over 344,000 impressions on Linked In. So watch until the end of the video and let’s settle this!TIME-STAMPED SHOW NOTES:
[00:00] - Should marketers measure EVERYTHING?
[00:30] -My LinkedIn Post about this went VIRAL
[01:12] - Let’s talk about ‘Diminishing Returns’ in business
[02:15] - What can you measure at a high level? (Marketing standpoint)
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 14, 2022 • 8min
Top 7 Digital Marketing Jobs for 2022 & Beyond
In this episode, Eric talks about the most in-demand marketing skills and sought-after professional positions that you should check this 2022. Marketing is getting harder and harder, and every company needs all the creative minds now more than ever!TIME-STAMPED SHOW NOTES:
[00:00] - Top 7 Marketing Careers for 2022
[00:30] -Why do companies need a ‘Social Media Manager?’
[01:05] - Marketing Strategist Tips 2022
[01:36] - How to be a Marketing Manager? (Career Tips)
[01:58] - Is SEO Specialist on demand right now?
[02:30] -What Does Product Marketing Manager Do?
[03:08] - Tiktok and Youtube Shorts Editor: In demand Job?!
[03:35] - Is Data Analysts still a thing?
[03:54] - You need to be creative for this job! (Creative Lead)
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 13, 2022 • 8min
Paid Media is Becoming A COMMODITY! Here’s Where Marketing Is Going Long Term
In this episode, Eric talks about how Paid Media, and Marketing in general, are changing! Currently, artificial intelligence plays a big role in our automated world. As a marketer, find out what you should do!TIME-STAMPED SHOW NOTES:
[00:00] - Paid Media is Becoming A COMMODITY! Here’s Where Marketing Is Going Long Term
[01:05] -Why do Google, Facebook, and Amazon focus on investing in AI Companies?
[01:50] - The Future of Paid Media
[02:50] - Two Things That Matter Most in Paid Media (What Marketers Need to Know)
[04:07] - How to react with these rapid changes in Marketing? (Becoming a Tecate Marketer)
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Sep 2, 2022 • 24min
He Works With Tony Robbins and Peter Diamandis and His Company Is Going to Change the World (Fountain Health)
It’s about time we started to move away from the reactive sick-based medical system to a more proactive health-based model. Our guest today is committed to providing people with preventative healthcare through his insurance company, Fountain Health. Robert Rossiter is the CEO of this breakthrough health insurance company and works with the likes of Tony Robbins and Peter Diamandis. In this episode, we learn more about his noble mission and what, precisely, is included in Fountain’s transformative health plans. We discuss the most exciting medical breakthroughs of today and how Fountain intends to bring these breakthroughs to the general public. Rob shares his background and explains how his upbringing informed his value system, like his priority for preparation and the value he gleans from challenges that arise. Tune in to find out more about the potential of insurance to create sustainable change and prevent disease, not withholding, of course, Fountain’s approach to marketing.TIME-STAMPED SHOW NOTES:
[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:16] Today’s topic: Interview with Robert Rossiter, CEO of Fountain Health Insurance.
[00:25] The transformative health plans Fountain Health provides.
[00:33] The value of preventative healthcare.
[01:14] Rob shares his background in insurance.
[01:53] The tests involved in preventative healthcare.
[02:15] How Fountain Health applies the concept of convergence to its mission.
[03:28] Rob’s specialty in insurance and what led him to Fountain Health.
[04:33] Fountain Health Insurance’s core offering.
[06:04] How Fountain enables companies to provide employees with premium healthcare.
[07:32] How they aim to bring healthcare breakthroughs to the general public.
[07:54] The competitive cost of Fountain Health Insurance.
[08:36] The types of companies Fountain is currently working with.
[09:41] The apparent lack of competition leaving Fountain at the cutting edge of preventative wellness insurance.
[10:22] What Rob is most excited about in terms of health trends and breakthroughs.
[11:24] Fountain’s plan to extend outside of the States.
[12:11] Fountain’s approach to marketing.
[13:06] The value Rob gleans from the challenges he’s faced along his career path.
[14:38] How his upbringing informed his value system.
[16:02] Rob shares his favorite business or personal growth books.
[17:15] The marketing opportunity Tony Robbins’ book Life Force has provided for Fountain Health.
[18:12] The importance of preparation.
[19:07] How self-employed individuals can gain access to Fountain Health Insurance.
[20:08] A recap of the medical tests covered by Fountain Health.
[21:01] Find out how to reach Fountain Health!
[21:14] Visit singlegrain.com/leveling-up to learn more and gain access to our individual and team training programs!
Resources From The Interview:
Robert Rossiter on LinkedIn
Fountain Health Insurance
Fountain Life
The Future Is Faster Than You Think Levels
Never Split the Difference
Personal Power
Life Force
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram