Leveling Up with Eric Siu

In this episode, I’ll talk about marketing and business lessons you can learn from FTX’s Collapse. Find out what went wrong and how you can avoid it!TIME-STAMPED SHOW NOTES: [00:00] - Collapse of the Top Crypto Exchange in the World [00:40] - It was a great start for FTX, What happened? [01:20] - Lack of Financial Discipline inside the Company [02:04] - How FTX is benefitting from Political Donations right now [03:40] - Why you shouldn’t underinvest in SEO [04:02] - Do your due diligence! [04:36] - Final thoughts from a Marketing/Business Standpoint  Leave Some Feedback:  What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Patrick Campbell, pricing expert, shares insights on companies focusing on people, culture, and values, integrating values into hiring processes, raising prices based on NPS, importance of add-ons, and other pricing and retention tactics.

In this episode, Erik Rivera discusses how he transformed his holding company into a media company. See how they managed to rank higher on Google and acquire more customers by maximizing SEO tools and tricks to the fullest!TIME-STAMPED SHOW NOTES: [00:00] - How Erik Rivera’s company use SEO to grow Customer Acquisition [01:30] - Building a Media Business [02:10] - Framework and Tools to build an Authority Media Site [04:45] - How to Rank #1 on Google (Google’s Initial Ranking) [05:38] - The Digital PR Framework [07:53] - The Expert Profile Framework [09:36] - SEO Hacks You Need  Leave Some Feedback:  What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In this episode, I’ll talk about the hottest marketing tools that will make your job easier and more efficient. Whether it's collaboration software or content marketing tools, find what's best for you!TIME-STAMPED SHOW NOTES: [00:00] - Foreplay.Co will help you improve your ads! [00:24] - Collaborate with your creatives using Motion App for higher ROI [00:48] - Jarvis.ai is the content machine you need to improve your social media platforms [01:00] - Make your website relevant again with Answer The Public! [01:23] - Influencer Marketing Tool? Use MightyScout! [01:33] - Varos will help you monitor your Conversion Rate and CPAs better [01:47] - VidIQ is the Youtube Tool for you! [02:06] - This collaborative tool will make your team communication 10x better! (Bubbles) Leave Some Feedback:  What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In this episode, Kimberly Moffit shares her TikTok journey and what she learned to get a million subscribers. Find out what are the Key Things you should do to grow your account on the platform!TIME-STAMPED SHOW NOTES: [00:00] - Kimberly Moffit’s thesis on The Emotional Psychology of Entrepreneurs [01:50] - What Kimberly Moffit Learned from her Youtube Journey [02:46] - Why Kimberly Moffit thinks TikTok is the Future [03:50] - Content Creation’s Quality vs Frequency [05:17] - 3 Key Things You Should Do to Grow Your TikTok To 1M Subs [05:40] - 1. What is important to your audience? [06:50] - 2. Why does your expression matter? [07:34] - 3. How to meet your audience’s needs? Leave Some Feedback:  What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

Sam Ovens, Co-founder and CEO of Skool and Consulting.com, discusses his Mastermind program and the importance of alignment. He shares why Mastermind is a great cashflow machine and his take on Info vs SaaS. They also talk about the value of the agency business, building a platform for course creators, and investing in assets like real estate.

In this episode, I talk about how we're rebuilding our Youtube channel with significant improvements and changes. Learn how to get your videos on YouTube recommendations to get more subscribers with this Youtube algorithm hack!TIME-STAMPED SHOW NOTES: [00:00] - Youtube Algorithm Want Me to focus on Marketing Content and Topics [01:00] - Maximizing ads to get more Direct Traffic and Pop Up Recommendations [01:18] - Keep your Youtube viewers engaged! [01:37] - Youtube Shorts will help you gather more audience [01:53] - Improving your Video Editing is a big factor [02:20] - Increase the publishing frequencies! (Youtube Shorts/ Long-Form Videos)  Leave Some Feedback:  What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In this episode, we chat with Chris Do, Founder, and CEO of The Futur, to talk about leveling up your personal brand and building influence. Chris unpacks what it takes to build a strong and impactful brand that resonates with your audience. TIME-STAMPED SHOW NOTES: [00:00] - Personal Brand & Building Influence with Chris Do, CEO of The Futur [00:20] - Marty Neumeier’s definition of branding: a gut feeling that a person has about a product, service, or organization. [02:20] - Understanding what constitutes a strong brand. [04:02] - Why everyone has an unintentional personal brand and how to build yours intentionally.  [06:33] - Brand through the lens of POP culture [08:49] - You need to master this if you want to build a strong PERSONAL BRAND [10:58] - Why Narrative, Impression and Storytelling is important for building your brand  Leave Some Feedback:  What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In this episode, I’ll talk about what are the things you should do to 10x your Digital Marketing Agency. Find out what to consider when building your own marketing team, and why developing the right company culture is a must!TIME-STAMPED SHOW NOTES: [00:00] - How to 10x Your Digital Marketing Agency in 2022 [00:20] - Hire experienced people that can commit to the vision of your Marketing Agency [01:37] - Building and developing the right company CULTURE [03:12] - How to run your business in an operating system?  [04:08] - Is Linked In good for HIRING PEOPLE?  [04:55] - Build your own Media Company [06:30] - “Under promise and Over deliver” is the best customer retention strategy! [07:53] - Before expanding, focus on one service that you’re really good at! [08:46] - Focus on your marketing niche to stand out  Leave Some Feedback:  What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram

In this episode, Codie Sanchez talks about why Content Business is the new leverage you need to utilize and how to maximize every social media platform to convert your audience and 10x your profit! TIME-STAMPED SHOW NOTES: [00:00] - Building a 10M Monthly View Content Machine with Codie Sanchez [01:43] - How Business Titans Use the Four Types of Leverage [02:23] -What is the new type of leverage and how to utilize it? (Building a content business) [03:40] - Retail Investors vs Private Equity Investors, What’s better?’ [05:10] - How to be successful in Content Marketing Business?  [06:45] - Why a Social Media Specialist is a MUST [08:00] - Codie Sanchez Content Framework (What is Content Funnel?) [09:45] - Social Media Content works for everything! (TikTok, Instagram) [12:05] - The most important TRADE of the 21st century  Leave Some Feedback:  What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed  Connect with Eric Siu:   Growth Everywhere Single Grain Leveling Up Eric Siu on Twitter Eric Siu on Instagram