What FTX's $32B Failure Can Teach You About Marketing & Business

In this episode, I’ll talk about marketing and business lessons you can learn from FTX’s Collapse. Find out what went wrong and how you can avoid it!

TIME-STAMPED SHOW NOTES:

• [00:00] - Collapse of the Top Crypto Exchange in the World
• [00:40] - It was a great start for FTX, What happened?
• [01:20] - Lack of Financial Discipline inside the Company
• [02:04] - How FTX is benefitting from Political Donations right now
• [03:40] - Why you shouldn’t underinvest in SEO
• [04:02] - Do your due diligence!
• [04:36] - Final thoughts from a Marketing/Business Standpoint

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