Leveling Up with Eric Siu
Pricing and Retention Strategies of a $200M+ exit (Patrick Campbell of Profitwell)
Nov 30, 2022
Patrick Campbell, pricing expert, shares insights on companies focusing on people, culture, and values, integrating values into hiring processes, raising prices based on NPS, importance of add-ons, and other pricing and retention tactics.
14:18
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Quick takeaways
- Prioritizing people and culture is crucial for business success to avoid challenges like delayed firings and inadequate onboarding processes.
- Raising prices if NPS is above 20 and implementing tactics like legacy discounts and diversifying product offerings can increase revenue and maintain customer loyalty.
Deep dives
The Importance of Prioritizing People and Culture
Patrick Campbell emphasizes that focusing on people and culture is crucial for business success. He discusses how neglecting to prioritize employees can lead to challenges like delayed firings, short tenures for leadership roles, and inadequate onboarding processes. Campbell highlights the significance of aligning company values and behaviors to create a strong organizational culture.
