

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Jan 10, 2023 • 5min
How To Build A Marketing Moat By Using Media
In this episode, Eric Siu discusses why Bill Gates said every company would eventually become a media company and what it means for marketers. TIME-STAMPED SHOW NOTES:
[00:00] - How hard is it to build a Media Company?
[01:23] - Repurposing content to different platforms (Content Sprouting Framework)
[02:00] - Be prepared to invest and spend for this to grow
[02:13] - Analyzing the quantitative and qualitative data from different social media platforms
[02:40] - Advertise your company
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Jan 5, 2023 • 12min
ChatGPT Is Going To Be Powering BING - Is Google In Trouble?
Eric Siu shares his insight into Microsoft's billion-dollar investment in OpenAI. TIME-STAMPED SHOW NOTES:
[00:00] - Microsoft and OpenAI are joining forces, here’s what it means for us
[01:10] - What is OpenAI and why Microsoft is investing $1 Billion dollars in them
[02:21] - How Microsoft is planning to challenge Google search
[03:44] - What this means for Google and us users?
[05:02] - How GPT will 10x Bing’s system that will give more accurate result than Google Search
[06:03] - Will this affect SEO Marketing?
[07:35] - How Google is planning to counter this through innovation
[08:42] - What should we expect as marketers
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Jan 3, 2023 • 16min
Practical ChatGPT Marketing Prompts | Use These Strategies NOW
In this episode, Eric Siu talks about how marketers can take advantage of ChatGPT’s full potential.TIME-STAMPED SHOW NOTES:
[00:00] - How you can maximize ChatGPT to level up your marketing strategy
[01:00] - Here’s how AI tools like ChatGPT can help you save more time
[04:10] - This tool can also be handy for repurposing content
[05:08] - How ChatGPT can improve the customer service experience of every company
[08:30] - Can ChatGPT help you find sponsors for your brands and other funding ideas?
[10:12] - ChatGPT can help your youtube grow from video production to thumbnail creation
[11:50] - How your email marketing strategy can benefit from this tool
[13:19] - Marketers should explore more ways to take advantage of AI Marketing Tools like ChatGPT
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 30, 2022 • 5min
Get Your Dream Clients Using LinkedIn By Doing This
In this episode, Eric Siu talks about how you can grow your LinkedIn platform, and get your dream clients at the same time.TIME-STAMPED SHOW NOTES:
[00:00] - How to blow your LinkedIn notifications
[01:33] - Why the future is bright for Linked In in 2023
[01:46] - Reach out to people on the platform and give a good offer
[02:32] - Aim for your dream clients you want to work with
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 29, 2022 • 4min
Are Digital Marketing Agencies Scalable?
In this episode, Eric Siu shares why service businesses like marketing agencies are actually scalable. TIME-STAMPED SHOW NOTES:
[00:00] - Services businesses are actually more scalable than other industry
[00:44] - Why marketing agencies are great cash-flowing machines
[01:15] - Marketing companies that are 9-figure businesses
[01:57] - Focus is the key to success
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 28, 2022 • 16min
My Ultimate Business & Marketing Plan for 2023 (Swipe This Template)
In this episode, Eric Siu shares his business and marketing plan template for 2023. TIME-STAMPED SHOW NOTES:
[00:00] - How do we convert traffic better for different channels
[02:55] - How are we planning to scale our Youtube channel next year
[04:12] - How are we planning to grow our LinkedIn and Twitter
[05:13] - How to drive your traffic to the right destination
[06:11] - Creating a high-quality product is crucial
[07:37] - Our funnel strategy for 2023
[09:10] - Our Marketing Agency goals next year (Single Grain)
[11:30] - Question you need to ask yourself to create the ultimate Business Plan
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 27, 2022 • 4min
These 5 Landing Page Hacks Will DOUBLE Your Conversions
In this episode, Eric Siu shares simple steps you can do that will make a big difference to your current conversion rates.TIME-STAMPED SHOW NOTES:
[00:00] - Adding various payment options is a big difference (20% Conversion Rate increase)
[00:32] - How to use exit pop-ups the right way
[00:58] - Use personalization tools to improve user experience
[01:10] - What is a check-out bump and how to use it?
[01:33] - Refine and improve your headline and messaging
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 16, 2022 • 7min
Pros and Cons of Masterminds | Are they worth the money?
Eric Siu talks about the pros and cons of Mastermind and if it’s really worth your money and time. TIME-STAMPED SHOW NOTES:
[00:00] - The Pros and Cons Masterminds
[01:09] - Meeting and doing business with like-minded people (CEOs, Entrepreneurs)
[02:03] - Why do people pay big to join Masterminds
[02:50] - Why joining multiple Masterminds isn’t a good thing
[03:51] - Is the money and time you spent worth it
[04:26] - Focus on long-term success and results
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 8, 2022 • 4min
The Top 7 Web3 Marketing Jobs for 2022 & Beyond
In this episode, Let's talk about Web 3 Marketing Jobs you can explore before the year is over. Check out what interests you and might be a good fit!TIME-STAMPED SHOW NOTES:
[00:00] - Why Community Manager can be your next job!
[00:26] - Gen Zs are the best for this position (Social Media Manager)
[00:40] - Being a Moderator can be easy if you’re from the Customer Support Field
[01:00] - Looking For PR Role? You got no problem in Web3
[01:24] - Web 3 Companies still need Paid Media Managers!
[01:50] - If you love organizing live events, check this out!
[02:01] - Partnership Manager plays a big role in Web3
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 2, 2022 • 4min
You NEED To Start A Podcast In 2022 (You Can Make Millions!)
In this episode, I’ll talk about why now is the best time to start your own Podcast. Find out how Podcasting can help your business and other social media platforms grow as well!TIME-STAMPED SHOW NOTES:
[00:00] - Podcast Ad Revenue is Higher!
[00:20] - Why does Podcast have a higher retention rate?
[00:47] - CPM is much better on Podcast
[01:05] - You can repurpose podcast episodes for other social media platforms!
[01:19] - Creating a podcast can help you create a relationship
[01:46] - Podcast can help you build strong communities!
[01:55] - Why now is the best time to start a Podcast Channel
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram


