In this episode, Eric Siu discusses why Bill Gates said every company would eventually become a media company and what it means for marketers.
TIME-STAMPED SHOW NOTES:
- [00:00] - How hard is it to build a Media Company?
- [01:23] - Repurposing content to different platforms (Content Sprouting Framework)
- [02:00] - Be prepared to invest and spend for this to grow
- [02:13] - Analyzing the quantitative and qualitative data from different social media platforms
- [02:40] - Advertise your company
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