

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Dec 16, 2022 • 7min
Pros and Cons of Masterminds | Are they worth the money?
Eric Siu talks about the pros and cons of Mastermind and if it’s really worth your money and time. TIME-STAMPED SHOW NOTES:
[00:00] - The Pros and Cons Masterminds
[01:09] - Meeting and doing business with like-minded people (CEOs, Entrepreneurs)
[02:03] - Why do people pay big to join Masterminds
[02:50] - Why joining multiple Masterminds isn’t a good thing
[03:51] - Is the money and time you spent worth it
[04:26] - Focus on long-term success and results
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 8, 2022 • 4min
The Top 7 Web3 Marketing Jobs for 2022 & Beyond
In this episode, Let's talk about Web 3 Marketing Jobs you can explore before the year is over. Check out what interests you and might be a good fit!TIME-STAMPED SHOW NOTES:
[00:00] - Why Community Manager can be your next job!
[00:26] - Gen Zs are the best for this position (Social Media Manager)
[00:40] - Being a Moderator can be easy if you’re from the Customer Support Field
[01:00] - Looking For PR Role? You got no problem in Web3
[01:24] - Web 3 Companies still need Paid Media Managers!
[01:50] - If you love organizing live events, check this out!
[02:01] - Partnership Manager plays a big role in Web3
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 2, 2022 • 4min
You NEED To Start A Podcast In 2022 (You Can Make Millions!)
In this episode, I’ll talk about why now is the best time to start your own Podcast. Find out how Podcasting can help your business and other social media platforms grow as well!TIME-STAMPED SHOW NOTES:
[00:00] - Podcast Ad Revenue is Higher!
[00:20] - Why does Podcast have a higher retention rate?
[00:47] - CPM is much better on Podcast
[01:05] - You can repurpose podcast episodes for other social media platforms!
[01:19] - Creating a podcast can help you create a relationship
[01:46] - Podcast can help you build strong communities!
[01:55] - Why now is the best time to start a Podcast Channel
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 1, 2022 • 7min
What FTX's $32B Failure Can Teach You About Marketing & Business
In this episode, I’ll talk about marketing and business lessons you can learn from FTX’s Collapse. Find out what went wrong and how you can avoid it!TIME-STAMPED SHOW NOTES:
[00:00] - Collapse of the Top Crypto Exchange in the World
[00:40] - It was a great start for FTX, What happened?
[01:20] - Lack of Financial Discipline inside the Company
[02:04] - How FTX is benefitting from Political Donations right now
[03:40] - Why you shouldn’t underinvest in SEO
[04:02] - Do your due diligence!
[04:36] - Final thoughts from a Marketing/Business Standpoint
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

5 snips
Nov 30, 2022 • 13min
Pricing and Retention Strategies of a $200M+ exit (Patrick Campbell of Profitwell)
Patrick Campbell, pricing expert, shares insights on companies focusing on people, culture, and values, integrating values into hiring processes, raising prices based on NPS, importance of add-ons, and other pricing and retention tactics.

Nov 29, 2022 • 13min
How to Grow a Media Company with Erik Rivera
In this episode, Erik Rivera discusses how he transformed his holding company into a media company. See how they managed to rank higher on Google and acquire more customers by maximizing SEO tools and tricks to the fullest!TIME-STAMPED SHOW NOTES:
[00:00] - How Erik Rivera’s company use SEO to grow Customer Acquisition
[01:30] - Building a Media Business
[02:10] - Framework and Tools to build an Authority Media Site
[04:45] - How to Rank #1 on Google (Google’s Initial Ranking)
[05:38] - The Digital PR Framework
[07:53] - The Expert Profile Framework
[09:36] - SEO Hacks You Need
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Nov 17, 2022 • 4min
These 8 NEW Marketing Tools Will 10x Your Results
In this episode, I’ll talk about the hottest marketing tools that will make your job easier and more efficient. Whether it's collaboration software or content marketing tools, find what's best for you!TIME-STAMPED SHOW NOTES:
[00:00] - Foreplay.Co will help you improve your ads!
[00:24] - Collaborate with your creatives using Motion App for higher ROI
[00:48] - Jarvis.ai is the content machine you need to improve your social media platforms
[01:00] - Make your website relevant again with Answer The Public!
[01:23] - Influencer Marketing Tool? Use MightyScout!
[01:33] - Varos will help you monitor your Conversion Rate and CPAs better
[01:47] - VidIQ is the Youtube Tool for you!
[02:06] - This collaborative tool will make your team communication 10x better! (Bubbles)
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Nov 15, 2022 • 11min
How To Grow Your TikTok To 1M Subs In 12 Months Kimberly Moffit
In this episode, Kimberly Moffit shares her TikTok journey and what she learned to get a million subscribers. Find out what are the Key Things you should do to grow your account on the platform!TIME-STAMPED SHOW NOTES:
[00:00] - Kimberly Moffit’s thesis on The Emotional Psychology of Entrepreneurs
[01:50] - What Kimberly Moffit Learned from her Youtube Journey
[02:46] - Why Kimberly Moffit thinks TikTok is the Future
[03:50] - Content Creation’s Quality vs Frequency
[05:17] - 3 Key Things You Should Do to Grow Your TikTok To 1M Subs
[05:40] - 1. What is important to your audience?
[06:50] - 2. Why does your expression matter?
[07:34] - 3. How to meet your audience’s needs?
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

7 snips
Nov 8, 2022 • 14min
Building a Skool Community with Sam Ovens
Sam Ovens, Co-founder and CEO of Skool and Consulting.com, discusses his Mastermind program and the importance of alignment. He shares why Mastermind is a great cashflow machine and his take on Info vs SaaS. They also talk about the value of the agency business, building a platform for course creators, and investing in assets like real estate.

Nov 3, 2022 • 5min
How We're Rebuilding Our YouTube Channel (Path to 100k subs)
In this episode, I talk about how we're rebuilding our Youtube channel with significant improvements and changes. Learn how to get your videos on YouTube recommendations to get more subscribers with this Youtube algorithm hack!TIME-STAMPED SHOW NOTES:
[00:00] - Youtube Algorithm Want Me to focus on Marketing Content and Topics
[01:00] - Maximizing ads to get more Direct Traffic and Pop Up Recommendations
[01:18] - Keep your Youtube viewers engaged!
[01:37] - Youtube Shorts will help you gather more audience
[01:53] - Improving your Video Editing is a big factor
[02:20] - Increase the publishing frequencies! (Youtube Shorts/ Long-Form Videos)
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram