

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Dec 28, 2022 • 17min
My Ultimate Business & Marketing Plan for 2023 (Swipe This Template)
In this episode, Eric Siu shares his business and marketing plan template for 2023. TIME-STAMPED SHOW NOTES:
[00:00] - How do we convert traffic better for different channels
[02:55] - How are we planning to scale our Youtube channel next year
[04:12] - How are we planning to grow our LinkedIn and Twitter
[05:13] - How to drive your traffic to the right destination
[06:11] - Creating a high-quality product is crucial
[07:37] - Our funnel strategy for 2023
[09:10] - Our Marketing Agency goals next year (Single Grain)
[11:30] - Question you need to ask yourself to create the ultimate Business Plan
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 27, 2022 • 5min
These 5 Landing Page Hacks Will DOUBLE Your Conversions
In this episode, Eric Siu shares simple steps you can do that will make a big difference to your current conversion rates.TIME-STAMPED SHOW NOTES:
[00:00] - Adding various payment options is a big difference (20% Conversion Rate increase)
[00:32] - How to use exit pop-ups the right way
[00:58] - Use personalization tools to improve user experience
[01:10] - What is a check-out bump and how to use it?
[01:33] - Refine and improve your headline and messaging
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 16, 2022 • 8min
Pros and Cons of Masterminds | Are they worth the money?
Eric Siu talks about the pros and cons of Mastermind and if it’s really worth your money and time. TIME-STAMPED SHOW NOTES:
[00:00] - The Pros and Cons Masterminds
[01:09] - Meeting and doing business with like-minded people (CEOs, Entrepreneurs)
[02:03] - Why do people pay big to join Masterminds
[02:50] - Why joining multiple Masterminds isn’t a good thing
[03:51] - Is the money and time you spent worth it
[04:26] - Focus on long-term success and results
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 8, 2022 • 5min
The Top 7 Web3 Marketing Jobs for 2022 & Beyond
In this episode, Let's talk about Web 3 Marketing Jobs you can explore before the year is over. Check out what interests you and might be a good fit!TIME-STAMPED SHOW NOTES:
[00:00] - Why Community Manager can be your next job!
[00:26] - Gen Zs are the best for this position (Social Media Manager)
[00:40] - Being a Moderator can be easy if you’re from the Customer Support Field
[01:00] - Looking For PR Role? You got no problem in Web3
[01:24] - Web 3 Companies still need Paid Media Managers!
[01:50] - If you love organizing live events, check this out!
[02:01] - Partnership Manager plays a big role in Web3
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 2, 2022 • 5min
You NEED To Start A Podcast In 2022 (You Can Make Millions!)
In this episode, I’ll talk about why now is the best time to start your own Podcast. Find out how Podcasting can help your business and other social media platforms grow as well!TIME-STAMPED SHOW NOTES:
[00:00] - Podcast Ad Revenue is Higher!
[00:20] - Why does Podcast have a higher retention rate?
[00:47] - CPM is much better on Podcast
[01:05] - You can repurpose podcast episodes for other social media platforms!
[01:19] - Creating a podcast can help you create a relationship
[01:46] - Podcast can help you build strong communities!
[01:55] - Why now is the best time to start a Podcast Channel
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 1, 2022 • 8min
What FTX's $32B Failure Can Teach You About Marketing & Business
In this episode, I’ll talk about marketing and business lessons you can learn from FTX’s Collapse. Find out what went wrong and how you can avoid it!TIME-STAMPED SHOW NOTES:
[00:00] - Collapse of the Top Crypto Exchange in the World
[00:40] - It was a great start for FTX, What happened?
[01:20] - Lack of Financial Discipline inside the Company
[02:04] - How FTX is benefitting from Political Donations right now
[03:40] - Why you shouldn’t underinvest in SEO
[04:02] - Do your due diligence!
[04:36] - Final thoughts from a Marketing/Business Standpoint
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

5 snips
Nov 30, 2022 • 14min
Pricing and Retention Strategies of a $200M+ exit (Patrick Campbell of Profitwell)
Patrick Campbell, pricing expert, shares insights on companies focusing on people, culture, and values, integrating values into hiring processes, raising prices based on NPS, importance of add-ons, and other pricing and retention tactics.

Nov 29, 2022 • 14min
How to Grow a Media Company with Erik Rivera
In this episode, Erik Rivera discusses how he transformed his holding company into a media company. See how they managed to rank higher on Google and acquire more customers by maximizing SEO tools and tricks to the fullest!TIME-STAMPED SHOW NOTES:
[00:00] - How Erik Rivera’s company use SEO to grow Customer Acquisition
[01:30] - Building a Media Business
[02:10] - Framework and Tools to build an Authority Media Site
[04:45] - How to Rank #1 on Google (Google’s Initial Ranking)
[05:38] - The Digital PR Framework
[07:53] - The Expert Profile Framework
[09:36] - SEO Hacks You Need
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Nov 17, 2022 • 5min
These 8 NEW Marketing Tools Will 10x Your Results
In this episode, I’ll talk about the hottest marketing tools that will make your job easier and more efficient. Whether it's collaboration software or content marketing tools, find what's best for you!TIME-STAMPED SHOW NOTES:
[00:00] - Foreplay.Co will help you improve your ads!
[00:24] - Collaborate with your creatives using Motion App for higher ROI
[00:48] - Jarvis.ai is the content machine you need to improve your social media platforms
[01:00] - Make your website relevant again with Answer The Public!
[01:23] - Influencer Marketing Tool? Use MightyScout!
[01:33] - Varos will help you monitor your Conversion Rate and CPAs better
[01:47] - VidIQ is the Youtube Tool for you!
[02:06] - This collaborative tool will make your team communication 10x better! (Bubbles)
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Nov 15, 2022 • 12min
How To Grow Your TikTok To 1M Subs In 12 Months Kimberly Moffit
In this episode, Kimberly Moffit shares her TikTok journey and what she learned to get a million subscribers. Find out what are the Key Things you should do to grow your account on the platform!TIME-STAMPED SHOW NOTES:
[00:00] - Kimberly Moffit’s thesis on The Emotional Psychology of Entrepreneurs
[01:50] - What Kimberly Moffit Learned from her Youtube Journey
[02:46] - Why Kimberly Moffit thinks TikTok is the Future
[03:50] - Content Creation’s Quality vs Frequency
[05:17] - 3 Key Things You Should Do to Grow Your TikTok To 1M Subs
[05:40] - 1. What is important to your audience?
[06:50] - 2. Why does your expression matter?
[07:34] - 3. How to meet your audience’s needs?
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram