

Leveling Up with Eric Siu
Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Episodes
Mentioned books

Jan 19, 2023 • 5min
Why I Pay $25,000+ To Attend Events Like TED
Eric Siu shares why you should consider investing and attending events like TED. TIME-STAMPED SHOW NOTES:
[00:00] - Is spending your money on TED Events worth it?
[00:45] - How these events can benefit your business
[02:45] - The main reason why people choose to attend these educational events
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Jan 18, 2023 • 4min
The Only Thing That Matters To Build A MASSIVE Audience
Eric talks about how the biggest creators on Youtube and other platforms built a massive audience that also made their businesses successful. TIME-STAMPED SHOW NOTES:
[00:00] - How did Mr. Beast, Logan Paul, and other creators become so successful?
[01:35] - Why building an audience before launching your business is the best strategy
[01:54] - My biggest mistake as a content creator and entrepreneur
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Jan 12, 2023 • 4min
How To Hire A-player Marketers That Will Alter Your Trajectory
Eric Siu talks about how he makes his hiring process more efficient. Tune in to find out. TIME-STAMPED SHOW NOTES:
[00:00] - Create a role scorecard to find the right people for the job
[00:48] - Producing content can help you find amazing marketers
[01:30] - Where to source amazing talents?
[01:49] - Maximize your Social Media reach
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Jan 10, 2023 • 5min
How To Build A Marketing Moat By Using Media
In this episode, Eric Siu discusses why Bill Gates said every company would eventually become a media company and what it means for marketers. TIME-STAMPED SHOW NOTES:
[00:00] - How hard is it to build a Media Company?
[01:23] - Repurposing content to different platforms (Content Sprouting Framework)
[02:00] - Be prepared to invest and spend for this to grow
[02:13] - Analyzing the quantitative and qualitative data from different social media platforms
[02:40] - Advertise your company
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Jan 5, 2023 • 12min
ChatGPT Is Going To Be Powering BING - Is Google In Trouble?
Eric Siu shares his insight into Microsoft's billion-dollar investment in OpenAI. TIME-STAMPED SHOW NOTES:
[00:00] - Microsoft and OpenAI are joining forces, here’s what it means for us
[01:10] - What is OpenAI and why Microsoft is investing $1 Billion dollars in them
[02:21] - How Microsoft is planning to challenge Google search
[03:44] - What this means for Google and us users?
[05:02] - How GPT will 10x Bing’s system that will give more accurate result than Google Search
[06:03] - Will this affect SEO Marketing?
[07:35] - How Google is planning to counter this through innovation
[08:42] - What should we expect as marketers
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Jan 3, 2023 • 16min
Practical ChatGPT Marketing Prompts | Use These Strategies NOW
In this episode, Eric Siu talks about how marketers can take advantage of ChatGPT’s full potential.TIME-STAMPED SHOW NOTES:
[00:00] - How you can maximize ChatGPT to level up your marketing strategy
[01:00] - Here’s how AI tools like ChatGPT can help you save more time
[04:10] - This tool can also be handy for repurposing content
[05:08] - How ChatGPT can improve the customer service experience of every company
[08:30] - Can ChatGPT help you find sponsors for your brands and other funding ideas?
[10:12] - ChatGPT can help your youtube grow from video production to thumbnail creation
[11:50] - How your email marketing strategy can benefit from this tool
[13:19] - Marketers should explore more ways to take advantage of AI Marketing Tools like ChatGPT
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 30, 2022 • 5min
Get Your Dream Clients Using LinkedIn By Doing This
In this episode, Eric Siu talks about how you can grow your LinkedIn platform, and get your dream clients at the same time.TIME-STAMPED SHOW NOTES:
[00:00] - How to blow your LinkedIn notifications
[01:33] - Why the future is bright for Linked In in 2023
[01:46] - Reach out to people on the platform and give a good offer
[02:32] - Aim for your dream clients you want to work with
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 29, 2022 • 4min
Are Digital Marketing Agencies Scalable?
In this episode, Eric Siu shares why service businesses like marketing agencies are actually scalable. TIME-STAMPED SHOW NOTES:
[00:00] - Services businesses are actually more scalable than other industry
[00:44] - Why marketing agencies are great cash-flowing machines
[01:15] - Marketing companies that are 9-figure businesses
[01:57] - Focus is the key to success
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 28, 2022 • 16min
My Ultimate Business & Marketing Plan for 2023 (Swipe This Template)
In this episode, Eric Siu shares his business and marketing plan template for 2023. TIME-STAMPED SHOW NOTES:
[00:00] - How do we convert traffic better for different channels
[02:55] - How are we planning to scale our Youtube channel next year
[04:12] - How are we planning to grow our LinkedIn and Twitter
[05:13] - How to drive your traffic to the right destination
[06:11] - Creating a high-quality product is crucial
[07:37] - Our funnel strategy for 2023
[09:10] - Our Marketing Agency goals next year (Single Grain)
[11:30] - Question you need to ask yourself to create the ultimate Business Plan
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Dec 27, 2022 • 4min
These 5 Landing Page Hacks Will DOUBLE Your Conversions
In this episode, Eric Siu shares simple steps you can do that will make a big difference to your current conversion rates.TIME-STAMPED SHOW NOTES:
[00:00] - Adding various payment options is a big difference (20% Conversion Rate increase)
[00:32] - How to use exit pop-ups the right way
[00:58] - Use personalization tools to improve user experience
[01:10] - What is a check-out bump and how to use it?
[01:33] - Refine and improve your headline and messaging
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
Get the non-iTunes RSS Feed
Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram