
Leveling Up with Eric Siu
Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.
Latest episodes

Oct 26, 2022 • 16min
Building a 10M Monthly View Content Machine with Codie Sanchez
In this episode, Codie Sanchez talks about why Content Business is the new leverage you need to utilize and how to maximize every social media platform to convert your audience and 10x your profit! TIME-STAMPED SHOW NOTES:
[00:00] - Building a 10M Monthly View Content Machine with Codie Sanchez
[01:43] - How Business Titans Use the Four Types of Leverage
[02:23] -What is the new type of leverage and how to utilize it? (Building a content business)
[03:40] - Retail Investors vs Private Equity Investors, What’s better?’
[05:10] - How to be successful in Content Marketing Business?
[06:45] - Why a Social Media Specialist is a MUST
[08:00] - Codie Sanchez Content Framework (What is Content Funnel?)
[09:45] - Social Media Content works for everything! (TikTok, Instagram)
[12:05] - The most important TRADE of the 21st century
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What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
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Oct 25, 2022 • 36min
Building The Next Pixar, Tony Robbins' As A Father, Making The Metaverse Tangible, with Josh from Immi
Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that empowers users to become animators using only their facial expressions! In today’s episode you’ll hear from immi.io co-founder Josh Robbins about the creation of immi.io, how it works, and some of the exciting things they have planned. In our conversation, Josh tells the story of how they partnered with AGMI Studios to create this incredible new product, their unique marketing approach, and how they are attracting partnerships from prominent brands, entertainers, and gaming platforms. We also discuss what it was like growing up with Tony Robbins as a father and what Josh learned from him about creating possibilities and helping others. To learn about the exciting new possibilities in animation, and much more, make sure you tune in today!TIME-STAMPED SHOW NOTES:
[00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:15] Introducing Josh Robbins, Founder of immi.io.
[01:36] Learn about the animation tool, immi.io, and how it was founded.
[03:54] The many ways that immi.io can be used in Creator Mode, from karaoke to real estate.
[04:21] Learn about the streaming service that they will be launching next month.
[05:51] What Josh expects from this technology in the long term.
[06:51] The immersive world that Josh is building with his partners at AMGI studios.
[08:14] Josh’s approach to marketing and how they are creating more awareness.
[12:25] The concept of digital ownership and how it has been facilitated by Web3.
[14:21] Josh’s predictions for the future worth of NFTs like Crypto Punks.
[16:26] An overview of the brands that AMGI is currently working with.
[16:57] The exciting potential partnerships between AMGI and entertainers like Coldplay and prominent K-Pop groups.
[19:01] How AMGI is building community while also attracting brand deals with artists, musicians, and gaming studios.
[20:23] How AMGI represents and evolution from traditional studios like Pixar.
[22:30] What it was like for Josh growing up with Tony Robbins as his father.
[24:57] What Josh’s father taught him about creating possibility.
[26:18] The single act of kindness that shaped Tony’s outlook on life.
[29:25] Find out what is in Josh’s learning stack and what he is consuming.
[30:29] Hear about Josh’s current approach to investing.
[32:09] Where you can find Josh and learn more about immi.io, AMGI Studios, and My Pet Hooligan.
Resources From The Interview:
Josh Jenkins-Robbins on LinkedIn
America’s Best 401K
immi.io
AMGI Studios
My Pet Hooligan
My Pet Hooligan on Twitter
CryptoPunks
Bored Ape Yacht Club
Doge Pound
CAZ Investments
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here.
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Oct 20, 2022 • 7min
8 Years of Digital Marketing Agency Lessons in Under 8 Minutes!
In this episode, I’ll talk about marketing lessons and helpful tips from my 8 years of Digital Marketing Agency experience. Learn what are the most effective strategies for launching and running your own agency!TIME-STAMPED SHOW NOTES:
[00:00] - 8 Years of Digital Marketing Agency Lessons in Under 8 Minutes
[00:54] - Why pricing is crucial for Marketing Agency?
[01:12] -Charge for Marketing Strategy
[02:04] - Run your business on an ‘Operating System’
[02:26] - Focus on your Marketing NICHE
[03:26] - The best strategy for Customer Retention and Customer Acquisition
[03:46] - Become a Media Company (What does it mean?)
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Oct 18, 2022 • 15min
Operating Lessons from Building The $110M Acquisition.com Machine with Leila Hormozi
In this episode, Leila Hormozi, Co-CEO of Acquisition.com talks about what are the things you should know and prioritize when building a company. TIME-STAMPED SHOW NOTES:
[00:00] - How do you scale a business? (Tips from Leila Hormozi)
[01:41] - What do you look for in potential hires?
[03:27] - What’s Leila Hormozi’s greater vision, and how she ties it with Alex Hormozi as Co-CEO?
[05:13] - What are the common challenges for us entrepreneurs?
[07:30] - How do you define and develop company culture?
[09:28] - Why Leila Hormozi thinks Culture is more important than Talent?
[10:04] - What to prioritize when building a company?
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Oct 17, 2022 • 23min
Scaling Secrets with Neil Patel and Eric Siu (Mastermind)
In this episode, Neil Patel and I answer some questions from the Leveling Up Mastermind Event we launched. TIME-STAMPED SHOW NOTES:
[00:00] - Mastermind - Neil & Eric Q and A
[03:09] - How to Launch a Podcast?
[05:27] - Neil and Eric’s Outlook on Ecommerce Right Now
[09:09] - Hiring The Right Person For Business(Tips from Eric Siu and Neil Patel)
[15:41] - One of the biggest mistakes entrepreneurs make
[17:17] - How do you delegate effectively to your team?
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

5 snips
Oct 14, 2022 • 10min
NEW YouTube Growth Hacks from 600k Sub YouTuber Vanessa Lau
In this episode, Vanessa Lau shares her secrets about how she successfully built her Youtube Channel with over 600,000 subscribers. Find out how these tips and tricks can help you grow your Youtube exponentially!TIME-STAMPED SHOW NOTES:
[00:00] - How Vanessa Lau built her Youtube Channe
[01:22] - How to make your videos on Youtube get recommended more
[01:40] - How AB Testing can help your Youtube Channel grow
[02:49] - Is longer videos on Youtube better than shorter one?
[03:55] - This trick will increase your watch time and Adsense revenue!
[05:00] - This new update on Youtube Shorts will help your long-form videos!
[06:06] - Youtube is the most valuable platform, Here’s why!
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Oct 13, 2022 • 7min
How to Start a Digital Marketing Agency in 2022
In this episode, I’ll talk about how you can start a Digital Marketing Agency in 2022! Find out how to get your FIRST client and what are the best tools and platforms you can use when building your brand for the first time. TIME-STAMPED SHOW NOTES:
[00:00] - How to Start a Digital Marketing Agency in 2022
[00:20] - This beginner trick will help you acquire clients!
[01:14] - How to find and determine your NICHE?
[01:38] - Do research on other Marketing agencies!
[01:51] - Launch your company website!
[02:14] - How to create your own portfolio as a marketer?
[02:54] - How to build your BRAND (Tips and Tricks)
[03:24] - How to use Linked In for Prospecting Clients and how to maximize the platform’s strong organic social
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Oct 8, 2022 • 9min
Starting an NFT Marketing Agency with ZERO Experience!
In this episode, I'll teach you how to start an NFT marketing agency from scratch. Learn why and how you should specify your ideal client profile, how referrals impact business growth, and why working with post-launch clients makes more sense as a Marketing Agency.TIME-STAMPED SHOW NOTES:
[00:00] - How to Start a Reputable NFT Marketing Agency from Scratch
[00:18] - Think about what you’re good at! (Web 3 development, Web 3 Marketing, Web 3 Design)
[01:07] - How to get involved with Web 3 projects to get your FIRST client?
[02:30] - Why do other companies love working with Web 2 people vs Web 3?
[03:20] - Why vision is important for an ideal client profile?
[04:10] - Why is it ideal to work with Post-Launch Clients as a marketing agency?
[05:13] - Why referral is crucial to business growth?
[05:43] - Why you should start your own Media Company?
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Oct 7, 2022 • 7min
6 Ways To GROW Your LinkedIn Following in 2022 | A LinkedIn Case Study
In this episode, I will talk about why LinkedIn is one of the best platforms right now for organic reach, especially in B2B marketing. Learn how to go viral in just 1 post with these simple tips!TIME-STAMPED SHOW NOTES:
[00:00] - How I got 344,654 impressions from one LinkedIn post
[01:19] - How to go viral on LinkedIn Tips and Tricks: 1. Spiky Point of View
[01:51] - 2. Simplicity in marketing will always win
[02:10] - 3. Create a story and 4. End it with a question!
[03:05] - 5. Use an analytic tool to monitor your engagement
[03:36] - 6. Promote your content to go VIRAL
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram

Oct 6, 2022 • 6min
12 Simple, Fast SEO Tips That Are Easy To Implement
In this episode, I’ll talk about fast, and simple SEO tips that can help you grow your traffic. Find out what are the best tools to use and how to rank higher on google with 1 simple trick!TIME-STAMPED SHOW NOTES:
[00:00] - 12 Simple, Fast SEO Tips That Are Easy To Implement
[00:10] - How to make your website better using these tools! (ahrefs, SEMRUSH)
[00:22] - Content and Links Tips for better SEO strategy
[01:24] - Why updating your content will get you more traffic!
[01:44] - How to make your old website relevant?
[02:01] - Combining your content will get you into the rankings!
[02:14] - Continue to OPTIMIZE your website of
[02:30] - Join the latest trends but make sure to stay UNIQUE
[02:51] - Is buying a BLOG okay?
[03:00] - Add elements and be more CREATIVE with your website
Leave Some Feedback:
What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes
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Connect with Eric Siu:
Growth Everywhere
Single Grain
Leveling Up
Eric Siu on Twitter
Eric Siu on Instagram