Woman Owned: The Growth Podcast for Women Entrepreneurs
Eleanor Beaton
Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
Episodes
Mentioned books
Apr 15, 2025 • 17min
Fear, Consumer Confidence and the Transfer of Wealth
The world is navigating through one of the most challenging periods for business leaders in recent memory. However, there's some nuance here. There's a ton of fear and volatility in the markets, but there's also a huge transfer of wealth happening right now. The question is: are you positioning yourself to be on the receiving end of this massive wealth transfer? Tune in this week for a deeper understanding of the fear, shifting consumer confidence, the transfer of wealth gripping the world right now, and how you can utilize this incredible, uncertain, challenging time to set yourself up for incredible long-term success. Get full show notes and more information here: https://safimedia.co/WO46
11 snips
Apr 8, 2025 • 44min
She Used Human Design to Drive a $470k Online Launch feat. CALLAN FAULKNER
In this engaging discussion, Callan Faulkner, an AI expert and consultant, shares her transformative journey from a layoff to a $470k online launch using Human Design principles. She emphasizes aligning business strategies with personal authenticity for greater success. Callan reveals how a small email list of 2,000 and minimal advertising can drive impressive results. Listeners will discover the importance of collaboration, personal insights in decision-making, and fostering genuine connections for impactful business growth.
Apr 1, 2025 • 35min
5 Steps to Escape the Time-for-Money Trap
Are you trapped in the consulting hamster wheel, making good money but unable to scale beyond your billable hours? The one-on-one work pays the bills, but it's complex, demanding, and ultimately limits your growth potential. You're ready for something bigger, but cutting off that reliable income stream feels terrifying. If you want a strategic approach to shifting from service provider to scalable CEO without financial anxiety keeping you stuck, this episode is for you. Get full show notes and more information here: https://safimedia.co/WO44
Mar 25, 2025 • 51min
She Sold Her Product Company Then Built a Feminine-First Coaching Business feat. ANNA LOZANO
When entrepreneur and startup strategist Anna Lozano sold her successful product-based company, she did what most high-achieving women do - immediately started planning her next venture. But instead of rushing forward, she chose to do something radical: she gave herself permission to pause. What followed was an 18-month journey that completely transformed how she approached business and success. Get full show notes and more information here: https://safimedia.co/WO43
Mar 18, 2025 • 27min
How To Give Raises (Without Doling Out Participation Trophies)
Are you still giving out annual raises just because... well, that's what everyone does? Here's a hard truth: If you're handing out "participation trophy" raises, you're actively discouraging high performance in your business. In this week's episode of Woman Owned, Eleanor shares her simple 6-step system for giving raises that actually drive business growth and create a culture of excellence. Get full show notes and more information here: https://safimedia.co/WO42
Mar 11, 2025 • 41min
How She Bought, Scaled and SOLD a Public Affairs Agency feat. SARAH YOUNG
What would you do if, at 26 years old, you had the opportunity to buy the company you worked for? Would you take the leap? Or would the fear of failure hold you back? Today's episode features Founding and Managing Partner of Sandpiper Ventures, Sarah Young, who faced exactly this decision. With less than a year of experience at a public affairs agency, she and two colleagues decided to buy the company they worked for at the time. What followed was a remarkable journey of scaling the business from 7 employees to over 50, eventually leading to a successful sale to one of Canada's largest PR firms. Get full show notes and more information here: https://safimedia.co/WO41
Mar 4, 2025 • 42min
How She Built a 140K+ Audience Using Talking Head Videos feat. VICKI POLLACK
Want to know the secret behind building a loyal following of 140,000+ engaged followers who actually buy from you? This week's episode features Vicki Pollack, the straight-talking New Yorker who's revolutionizing how we think about social media presence and authentic communication online. She breaks down exactly how she used talking head videos to build her empire, sharing the psychological triggers, technical tips, and strategic insights that made her content impossible to scroll past. Get full show notes and more information here: https://safimedia.co/WO40
Feb 25, 2025 • 25min
Scaling Masterclass: 16 Key Data Points You Need to Know
Understanding what is truly needed at each phase of growth—and how to take the right action at the right time—can make all the difference in driving sales, profitability, and impact. In this episode, Eleanor shares 16 game-changing data points that put common growth challenges into perspective. You'll learn the 16 key data points that highlight the developmental stages of a woman-owned business, common patterns that emerge, and the strategic actions needed to drive sustainable growth way into the future. Get full show notes and more information here: https://safimedia.co/WO39
Feb 18, 2025 • 51min
How RACHEL PEDERSEN Built a 10M+ Company on a 3M+ Audience
Building an engaged audience is the foundation of a successful business. But how do you actually monetize that audience effectively? As the founder of two highly successful businesses, a social media marketing agency, and an education company, Rachel Pedersen has cracked the code on audience monetization. Her unique background and hard-earned lessons make her the perfect guide. If you're ready to turn your audience into a profitable asset, you can't afford to miss this episode. Listen now and learn how to apply Rachel's proven strategies to your own business. Get full show notes and more information here: https://safimedia.co/WO38
Feb 11, 2025 • 19min
The Missing Role That Helped Me Build a $4.2M Sales Pipeline
What if there was a missing role in your sales process that could help you 3x your sales pipeline in under a year? In this week's episode, Eleanor reveals the key sales function that nobody talks about, but is absolutely critical to building a robust sales pipeline. By installing this role in Safi Media, we were able to grow our pipeline from $1.5M to $4.2M in less than 12 months. Tune in to discover what this game-changing role is and how you can implement it in your own business to dramatically increase your sales throughput and cash flow. Get full show notes and more information here: https://safimedia.co/WO37
