
Woman Owned: The Growth Podcast for Women Entrepreneurs
Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
Latest episodes

Aug 27, 2024 • 29min
The EXACT Planning Process I Used to Help My Client Drive 50% Growth In a Quarter
Are you tired of feeling overwhelmed and unsure of what to focus on next in your business? A major part of your role as CEO involves constantly identifying and releasing constraints, which is necessary to scale your business… but that’s not sexy and people often don’t want to hear about it. In the process of actively consulting with hundreds of businesses a year, Eleanor has identified a tool that helps her clients unlock increased amounts of revenue without ever feeling like they have to work harder. In this episode, she shares the exact quarterly planning process she uses to drive consistent 30% growth in Safi Media and recently helped a client achieve a whopping 50% revenue increase in just 90 days! Get full show notes and more information here: https://safimedia.co/WO13

Aug 20, 2024 • 49min
The Insanely VULNERABLE Community Strategy That Resulted in Linda Sidhu’s $300K ZERO Email Launch
Ever wondered how to launch a new offer and generate six figures without sending a single email or running paid ads? Linda shares the ingenious community-driven launch strategy she used to generate over $300,000 in sales for her new program, The MixerMind, with zero emails and no paid advertising. By leveraging the power of peer-to-peer invites and allowing her existing community members to take ownership, Linda was able to fill her program with over 100 highly aligned members in a matter of days. If you're looking for a fresh approach to launching that puts relationships and community at the forefront, this episode is a must-listen. Get full show notes and more information here: https://safimedia.co/WO12

Aug 13, 2024 • 39min
The 5 Step Time Management Protocol That Gives Me 29 hours of Open Time Per Week
Do you feel like you're constantly drowning in your to-do list with no time left to actually grow your business? Imagine what you could do with an extra 29 hours to work ON your business instead of just IN it.This week’s episode outlines a very high-level and strategic approach to managing your time so that you can have plenty of open, unscheduled time in your calendar. If you're ready to take back control of your calendar and finally focus on the high-leverage activities that will catapult your business forward, this episode is a must-listen. You’ll learn why open, unscheduled time in your calendar is a sign of an effective and valuable leader, the changes that had the biggest impact on Eleanor’s calendar. Get full show notes and more information here: https://safimedia.co/WO11

Aug 6, 2024 • 32min
How Much To Pay Yourself As a CEO
How much should you pay yourself as a woman business owner? This is a question that plagues many entrepreneurs as they try to balance fairly compensating themselves with reinvesting profits back into the business. If this is you, you're in luck because this week, Eleanor gives you the ultimate guide for deciding on your salary and distributions as a woman CEO. Listen in this week as Eleanor equips you with some timeless principles that will help you think critically about your own compensation. You’ll learn what is required of you to have a well-financed business, and become a well-financed woman who has the fuel you need to feel protected, weather challenges, and have an abundant life. Get full show notes and more information here: https://safimedia.co/WO10

Jul 30, 2024 • 55min
How To Generate $1.2M in 3 Days with Live Events Featuring Dr. DARNYELLE JERVEY HARMON
What’s the secret to hosting live events as a way to not only connect with and serve your audience, but also generate insane revenue? Eleanor’s guest this week made $1.2M in three days through her live event, and she’s here to share everything she’s learned about the keys to success in selling in-person and virtual events. Dr. Darnyelle Jervey Harmon is an award-winning business advisor, speaker, strategist, and the founder of multi-million-dollar company, Incredible One Enterprises: a minority woman-owned Inc. 5000 company specializing in combining business growth strategy with mindset and spiritual alignment principles. Tune in this week as Dr. Darnyelle pulls back the curtain on how she generates multiple seven figures per year, largely driven by event marketing. Get full show notes and more information here: https://safimedia.co/WO9

Jul 23, 2024 • 45min
The 4 Step Client Retention Strategy That Catapulted TRACY LITT Past $1M in Sales
If you want to drive huge profits in your business, you must focus on retention. Eleanor’s guest this week is a personal development powerhouse who has nailed down what is necessary to drive industry-leading client retention rates, and she’s here to give you a masterclass in advanced retention strategy. Tracy Litt is a former HR executive who took the leap from corporate to the woman-owned world to build her personal development empire. Her company, The Litt Factor, rapidly crossed the seven-figure mark, a move Tracy says largely came from their outrageous retention rates. Her approach to client retention is what elevated her company into the top 1% of woman-owned businesses, and you get to hear exactly how she did it today. Get full show notes and more information here: https://safimedia.co/WO8

Jul 16, 2024 • 53min
How To Host Roundtable Events That Add $884K to Your Revenue (Cubicle to CEO)
This week, you’re hearing Eleanor’s conversation with Ellen Yin, over on Ellen’s Cubicle to CEO Podcast. Since Q4 of 2021, Eleanor has successfully hosted 14 roundtables, which generated over $884,000 in revenue plus thousands of new email subscribers over two years, and she’s letting you in on the logistics behind hosting roundtables so you can replicate her strategy in your own business. Tune in to hear Ellen quiz Eleanor on how Safi Media was able to add $884K in revenue through roundtable discussions. Eleanor breaks down everything you want to know, from the logistics of inviting and attracting speakers, to what mediating roundtables looks like, and how to best approach new leads that come through these types of discussions. Get full show notes and more information here: https://safimedia.co/WO7

Jul 9, 2024 • 41min
The 4 Step Speaker Protocol That Helps Monique Bryan Make $60K+ Per Year From UNPAID Speaking Gigs
There are lots of individual components involved in building strong personal branding, but Eleanor’s guest this week believes speaking is the best way to leverage your brand. Monique Bryan is a personal branding coach for entrepreneurs, where she helps small business owners who haven’t quite figured out how to get people to take notice of their brand market themselves better. Monique has learned how to maximize the long-term marketing and brand-building firepower of speaking gigs, whether it’s a podcast, virtual event, or live on stage, and she’s giving you a masterclass in elevating your marketing. Listen in this week as Monique offers her four-step speaker protocol that helps her make $60K in additional revenue from unpaid speaking gigs. Get full show notes and more information here: https://safimedia.co/WO6

Jul 2, 2024 • 16min
The 3 Ps of Building An Audience That Pays You
Your email list continues to be one of the most lucrative assets in any modern business. Social media shoutouts are great, but people’s email lists deliver way more leads and sales. Having a powerful asset like this gives you a growth runway and new people you can sell to, and this episode outlines an insanely simple way to begin growing your email list. If you’re convinced by the power of building an audience that pays you, you’re in luck this week because Eleanor is here to share the three Ps of list building, and a simple two-step process you can get started on today to accelerate your audience and impact while enriching your network at the same time. Get full show notes and more information here: https://safimedia.co/WO5

Jun 25, 2024 • 39min
The Simple Google Spreadsheet That Unlocked A Multi-Million Dollar Exit with Sreejata Chatterjee
It’s every entrepreneur’s dream to start a meaningful company, build up a great team, and create innovative tech that has an impact on the marketplace, so much so that someone comes along wanting to acquire your company, leading to you and your investors getting paid. This is Sreejata Chatterjee’s woman-owned story, and it’s a case study full of gems. Sreejata Chatterjee is a self-professed nerd, programmer, and computer science genius who co-founded LeadSift in 2012 and then sold it in 2021. LeadSift helps B2B companies fill their pipelines using intelligence from publicly available data from places like social media, and in this interview, you’ll hear exactly how Sreejata secured her multi-million dollar exit. Get full show notes and more information here: https://safimedia.co/WO4