Woman Owned: The Growth Podcast for Women Entrepreneurs She Used Human Design to Drive a $470k Online Launch feat. CALLAN FAULKNER
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Apr 8, 2025 
In this engaging discussion, Callan Faulkner, an AI expert and consultant, shares her transformative journey from a layoff to a $470k online launch using Human Design principles. She emphasizes aligning business strategies with personal authenticity for greater success. Callan reveals how a small email list of 2,000 and minimal advertising can drive impressive results. Listeners will discover the importance of collaboration, personal insights in decision-making, and fostering genuine connections for impactful business growth.
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Power of Authentic Expression
- Authentic expression is a powerful motivator that fuels business success beyond traditional goals like revenue milestones.
- Shifting focus from accomplishment to discovery and curiosity generates energy rather than drains it.
Sales Skill Jumpstarts Business
- Callan used her sales confidence and cold calling experience to launch a consulting business after losing her job.
- She led with sales first, even before fully developing her course content, making 80K in 30 days.
Breathwork Sparked Business Pivot
- Callan shifted from land investing to AI after realizing the former drained her soul.
- She responded to a breathwork realization and doubled down on AI, resulting in a 200K launch with authentic alignment.