

Woman Owned: The Growth Podcast for Women Entrepreneurs
Eleanor Beaton
Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
Episodes
Mentioned books

Jul 29, 2025 • 30min
3 Proven Strategies to Market Your Programs Without Social Media
Are you feeling trapped by the pressure to become a social media marketing expert just to grow your business? Social media marketing has become so dominant that many entrepreneurs automatically assume it's the only path to selling group programs and scaled services. But after hosting a leadership retreat where 70% of her clients shared strategies that generated over $100,000 each without touching social media, Eleanor realized how this assumption is costing brilliant women founders millions in potential revenue. Tune in this week as Eleanor explores powerful alternatives to social media marketing that her clients are using to generate hundreds of thousands in revenue for their service offerings and group coaching programs. Get full show notes and more information here: https://safimedia.co/WO60

Jul 22, 2025 • 42min
The Customer Insight Process That Helped Reengineer a Flagging Business Model And Drive 7-Figure Growth feat. MEREDITH NOBLE
In this insightful discussion, Meredith Noble, co-founder of Learn Grant Writing and best-selling author, shares her entrepreneurial journey after facing a daunting $20,000 loss. She reveals how a systematic customer insight process turned her business around, driving $45,000 in monthly revenue within seven months. Noble emphasizes the critical role of customer journey mapping, the power of niche targeting, and understanding client needs. Her story is a testament to data-driven decision-making fueling successful transformations.

11 snips
Jul 15, 2025 • 34min
The 5 Identity Shifts That Take You From $15K to $50K Months (And Why Most Women Get Stuck in the Messy Middle)
The podcast dives into the identity transformations crucial for women entrepreneurs aiming to boost their monthly revenue from $15K to $50K. It discusses the shift from being risk-averse to becoming a strategic CEO, embracing accountability, and leveraging data-driven leadership for better decision-making. Delegation challenges are also tackled, offering tailored strategies specifically for women navigating growth. The conversation emphasizes the importance of internal shifts alongside tactical changes for achieving consistent success.

Jul 8, 2025 • 46min
She Used Social Capital to Build a $1M/Month Luxury Fashion Brand Feat. Dr. Neri Karra Sillaman
In this conversation, entrepreneurship expert, strategy specialist, and award-winning author of Pioneers: 8 Principles of Business Longevity from Immigrant Entrepreneurs, Neri Karra Sillaman shares how her family transformed from refugees to founders of a global luxury fashion brand without ever taking venture capital. Starting in a third-floor apartment in Turkey's Grand Bazaar area, they built their business on trust, cultural connections, and what Neri calls "homophilic ties” - the bonds between people who share similar backgrounds and experiences. Listen in this week for a powerful case study in business longevity for women entrepreneurs who want to build wealth and make an impact their way. Get full show notes and more information here: https://safimedia.co/WO57

Jul 1, 2025 • 30min
How I Used 8 Weeks of Summer to Set Up My Most Profitable Q4 Ever (And How You Can Too)
Most high-achieving women approach summer completely wrong. They either push through like it's any other season, or step away without preparing their businesses to run smoothly in their absence. The result? Either burnout from overwork or anxiety from watching things fall apart while they try to relax. The summer quiet season presents a unique opportunity for women business owners to step into true CEO leadership. By creating intentional protocols and systems, you can enjoy genuine rest while positioning your business for massive growth. This approach transforms the traditional summer slowdown from a liability into your secret weapon for Q4 success. Through a three-step summer CEO protocol, you'll discover how to create clear boundaries, clean house on nagging projects, and actually relax knowing your business is thriving. Get full show notes and more information here: https://safimedia.co/WO56

Jun 17, 2025 • 18min
The Hidden Costs of Being the Business
You’re grateful for your clients, busy calendar, and growing revenue, but you’re starting to feel a deep resentment towards a business you started for freedom… and aren’t getting. Sound familiar? If you’re personally providing a service to your clients, you’re being the business, you’re slammed at work, and you can’t seem to see a way out, this is an episode you do not want to miss. This week, Eleanor is pulling back the curtain on the hidden costs of being the business, why so many brilliant consultants get stuck at capacity, and more importantly, how to break free. Get full show notes and more information here: https://safimedia.co/WO55

Jun 10, 2025 • 13min
How To Know When Cutting Back on 1:1 Client Work Makes Sense
As part of Eleanor’s four-part June series on maximizing consulting businesses, she’s diving into a critical decision point many consultants face: knowing when to scale back 1:1 client work. The unique challenge of consulting lies in its structure - you are simultaneously the brand, the expertise, and the bottleneck. While the low barrier to entry and high margins make consulting attractive, this same simplicity creates scaling limitations. Tune in this week to hear how Eleanor’s new free e-book provides a complete framework for evaluating your readiness to cut back on one-on-one work while maintaining revenue. Get full show notes and more information here: https://safimedia.co/WO54

Jun 3, 2025 • 42min
5 Step Process To Cut Back on 1:1 Work
Are you ready to cut back on one-on-one work and scale your consulting business, but unsure where to start? In this episode, Eleanor shares a five-step process designed to help service-based entrepreneurs transition from high-touch client work to a more leveraged business model. Eleanor walks you through setting clear intentions for your consulting revenue, refining your offers, and eliminating work that no longer serves your long-term goals. These steps will help you maintain a healthy balance while shifting your focus to the scalable side of your business. Get full show notes and more information here: https://safimedia.co/WO53

May 27, 2025 • 23min
Why Deep Niching Builds 7-Figure Businesses
Most entrepreneurs think they’ve niched down. But in reality, their positioning is still too broad—and it’s costing them time, energy, and sustainable revenue. At Safi Media, deep niching is the secret behind why so many of our clients go from six figures to multi-seven figures with less stress and more clarity. In this episode, you’ll learn what deep niching really looks like and why it’s the highest-leverage move you can make to grow your business with focus, not force. Eleanor shares three key micro-lessons to help you rethink how you define your niche and how that choice impacts your time, profit, and market authority. Get full show notes and more information here: https://safimedia.co/WO52

May 20, 2025 • 33min
The Psychology of High Conversion: Niche Clarity and Premium Pricing
Most entrepreneurs Eleanor meets aren’t satisfied with their current rates. Whether you're closing at 20%, 30%, or higher, there's almost always room for improvement—and she’s discovered a framework that can help you reach 80% conversion in under eight months. The root problem isn't about being a better salesperson or having the perfect script. It's about creating structural clarity in your business foundation. Join Eleanor this week as she shares her one-two punch approach for dramatically increasing your conversion rate: combining a razor-sharp niche with a premium-priced ascension model. She walks you through the psychological safety buyers need to say yes, why most entrepreneurs struggle with unfocused marketing, and how to transform your business into a conversion machine. Get full show notes and more information here: https://safimedia.co/WO51