

Woman Owned: The Growth Podcast for Women Entrepreneurs
Eleanor Beaton
Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
Episodes
Mentioned books

Oct 28, 2025 • 41min
The "Scaling Lean & Slow" Method to 1M+ Youtube Subscribers feat. JESSICA VALANT
Do you feel the pressure to scale your business at lightning speed? Like if you're not doubling your revenue every year or building a massive team, you're somehow falling behind? In this episode, Eleanor sits down with online Pilates and health instructor, Jessica Valant, to explore her intentional approach to building a lean business. After experiencing burnout from managing a team of 19 in her brick-and-mortar studio, Jessica made a conscious choice to scale differently. Her journey from physical therapist to online entrepreneur reveals a different path to success - one that prioritizes sustainability over speed. Listen in this week to discover how setting clear boundaries around your time and energy can actually accelerate your business growth, why understanding every aspect of your business makes you a better leader when you do hire, and how making peace with your chosen pace creates the foundation for long-term success. Jessica's story proves that you can build a world-class business while being the room mom and finishing work by 2:30 PM. Get full show notes and more information here: https://safimedia.co/WO73 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Oct 21, 2025 • 30min
The Margin Stack: 4 Numbers That Tell Me Everything About Your Business Health
Revenue looks great on paper, but you still feel broke. This disconnect between what the numbers show and what your bank account reflects is one of the most frustrating experiences for women entrepreneurs. You're working harder than ever, your sales are growing, yet somehow there's never enough left over to feel truly secure or to invest in the things that would actually move your business forward. We so rarely have frank conversations about where money actually flows in our businesses. While the entrepreneurial world loves to talk about growing revenue and scaling teams, nobody's teaching you how to analyze whether your money is flowing through your business in a way that sets you up for profit or exhaustion. Listen in this week as Eleanor walks you through the margin stack framework: four critical cost allocations between revenue and profit that tell the complete story of your business health. You'll discover why growing revenue without proper profit architecture leads to resentment and burnout, and exactly which numbers reveal whether you're building wealth or just feeding an expensive machine. Get full show notes and more information here: https://safimedia.co/WO72 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Oct 14, 2025 • 43min
The "Small Room" Event Marketing Strategy that Built 7 Figures+ in ARR feat. KRISTINA BARTOLD-SORGOTA
What if the most powerful marketing strategy for your business isn't happening on social media, but in small rooms with 25-50 people? This week, Eleanor is joined by CEO and co-founder of The Social Snippet, Kristina Bartold-Sorgota, who built a 7-figure agency with over 80 active clients using an unexpected approach: small, intimate events. She's mastered the art of building relationships first and letting business naturally follow, and she's here to tell you all about it. If you're tired of constantly feeding the algorithm without seeing results, this episode will show you a different path to growing your business - one meaningful connection at a time. Tune in to discover why organic social media should be a lead nurture tool, not a lead generator, and how Kristina strategically leverages in-person networking to accelerate business growth. She shares her exact framework for choosing which events to attend, how she follows up without being salesy, and why she never makes a direct pitch, even when someone explicitly needs her services. Get full show notes and more information here: https://safimedia.co/WO71 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Oct 7, 2025 • 18min
Feminist Scaling Advice vs. Traditional Scaling Advice
There's scaling advice, and then there's feminist scaling advice. And here's the truth: these two things are actually quite different. If you've ever received business advice that felt off, like it wasn't accounting for your full experience as a woman leader, there's a reason for that. In this week's episode, Eleanor is pulling back the curtain on why traditional scaling advice often falls short for women entrepreneurs, and what we really need to consider when building scalable businesses. Listen in this week to learn why gender matters deeply in scaling advice. As someone who has mentored over 750 women leaders, Eleanor has seen firsthand how transformative the right kind of scaling advice can be. If you're ready to scale without sacrificing yourself in the process, this episode is for you. Get full show notes and more information here: https://safimedia.co/WO70

Sep 30, 2025 • 39min
How She Turned a $60 Micro-Event into 6 High-Ticket Clients (No Reels Required) feat. LILY SHEPARD
Ever feel like you're stuck on the content creation hamster wheel? Posting. Scrolling. Posting again. Meanwhile, your ideal clients are right there in the real world, asking for exactly what you offer. That's what happened to Lily Shepard, founder of Body Intelligence Academy and a former professional dancer who now helps leaders and CEOs become more grounded and embodied through movement. She was spending countless hours creating content when she realized something powerful: real people were already asking for her next event. Tune in this week to discover how Lily broke free from the social media content treadmill by hosting a simple $60 collaborative workshop that converted 6 attendees into high-ticket clients. She shares her framework for creating intimate, experiential events that attract ideal clients without competing for attention online. You'll learn why embodiment work becomes increasingly critical as you step into greater leadership roles and how movement can unlock the confidence that exists beyond your professional achievements. Get full show notes and more information here: https://safimedia.co/WO69

Sep 23, 2025 • 28min
8 Beliefs I Had to Shift to Build a Multi-7-Figure Business
Unlock the secrets to breaking through business plateaus as Eleanor shares her transformative journey. Discover the essential shift from hands-on producer to strategic replicator for scaling success. She emphasizes the importance of systematization in maintaining quality while expanding. Explore how hiring can be a lucrative investment rather than a cost and how effective training can save time in the long run. Embrace the idea that growth stems from leveraging systems, not just hustle, and learn to let go for a clearer perspective on impactful decisions.

Sep 16, 2025 • 33min
How She Turned a Viral TED Talk into a 7-Figure Speaking Agency feat. ASHLEY STAHL
What if a single talk could generate 90% of your business leads, create passive income for years, establish you as the go-to expert in your field, and help you build an unshakeable personal brand? Sound too good to be true? Ashley Stahl's journey from national security to founding Wise Whisper Agency reveals how speaking can be the most powerful personal brand-building tool available today. After her viral TED talk generated 90% of her business leads and eliminated the need for traditional marketing, she recognized something crucial: while everyone else was writing blog posts and creating endless content, she had gone "to the moon" with one talk. Tune in this week as Ashley shares how her viral TED talk transformed her entire business trajectory and became her most valuable marketing asset. You'll discover why speaking remains unmatched for establishing authority, how to create that sense of awe that makes you unforgettable, and the exact systems Ashley uses to run a high-ticket agency. Get full show notes and more information here: https://safimedia.co/WO67

Sep 9, 2025 • 22min
7 Keys to Compete in the "Oversaturated" $7.3B Coaching Industry
Are you worried that the coaching industry is too crowded to succeed in? The coaching industry has exploded from 71,000 certified coaches in 2019 to over 167,000 today - a 130% increase that's got everyone wondering if the market is completely oversaturated. Tune in this week as Eleanor breaks down the real data behind the coaching and consulting boom, and more importantly, what this maturation means for your business. She's sharing 7 research-backed keys to thriving in this $7.3 billion ecosystem so you can engineer your place in the top tier of this booming industry. Get full show notes and more information here: https://safimedia.co/WO66

Sep 2, 2025 • 32min
Your Guide to Freakishly High Sales Conversions
Ever look at your sales conversion rate and wish it were higher? Most business owners feel the same way, and it's often because they're stuck in a cycle of confusion and indecision. But what if there was a way to break free and achieve a freakishly high conversion rate? This week, Eleanor breaks down the psychology behind freakishly high sales conversion and shows you exactly how to build a business ecosystem that naturally generates higher close rates. This goes way beyond sales scripts or tactics - we're talking about fundamental structural changes that create clarity at every level of your business. Get full show notes and more information here: https://safimedia.co/WO65

4 snips
Aug 26, 2025 • 17min
The 15-Minute Daily Habit That Makes You Money
Unlock your entrepreneurial potential with just 15 minutes of focus each day! Discover what $10,000 tasks are and how they can boost your revenue. Learn to differentiate between cash-generating activities and busywork. Conduct strategic growth audits to identify bottlenecks and enhance your processes. Cultivate meaningful conversations daily to foster connections with potential clients and partners. Embrace grit and take action to drive your business forward. Small, consistent efforts can lead to significant financial growth!


