Woman Owned: The Growth Podcast for Women Entrepreneurs

Terri Cole, a licensed psychotherapist, relationship expert, and author, reveals how she transformed her podcast into a lucrative venture. She discusses the importance of offering valuable free content and the power of a solid lead magnet, which garnered 55,000 leads and $3M in sales. Terri shares her efficient batching strategies for content creation while maintaining work-life balance. Additionally, she emphasizes values-driven marketing and her unique tech setup that allows for high-quality production from home. Tune in for insights on combining integrity with successful entrepreneurship!

Eleanor is training for the Grand Canyon rim-to-rim this May: a legendary hike that's 25 miles, 11,000 feet of elevation change, all in one day. But here's the thing: she's not doing this simply because she loves to hike. She's doing it because her business cannot afford anything less than a well-rested, deeply recovered CEO. This week, Eleanor is sharing why she's creating her body like a business operating system in 2026. This isn't a health journey episode - it's about what happens when a CEO becomes the weakest link in her own company. Tune in today to understand why your under-recovery might be the real reason your scale pathway isn't working. Eleanor shares her 2026 health plan, which mirrors exactly what she's building inside Jewel OS for her clients. Most importantly, you'll learn about deload weeks and get Eleanor's exact protocol that allows her to protect elite recovery while running a multi-seven-figure company. Get full show notes and more information here: https://safimedia.co/WO78 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Are you secretly wondering if you're the bottleneck in your business? If you're hovering around the $250K-$500K mark and feeling overwhelmed, here's some good news: it's not you. You just don't have the infrastructure yet. One of the most misunderstood - yet most catalytic - hires that creates that infrastructure is an executive assistant. This week, Eleanor is joined by time management expert and host of the It's About Time podcast, Anna Dearmon Kornick. Anna runs a successful business with just one full-time employee (herself!) while managing programs, clients, and her family, just to name a few. How? Through the strategic use of her executive assistant. Listen in this week as Anna breaks down why your EA is not an administrative nice-to-have but part of the core infrastructure of scale. You'll learn Anna's system for working with her assistant, and the key tools and documentation that allows her business to run smoothly whether she's speaking, coaching, or spending time with family. Download The Founder's Playbook now to learn exactly how the Executive Assistant role transforms from a time protector at $300k in revenue to a strategic Chief of Staff at $30 million. Get your free guide by clicking here: https://safimedia.co/assistant Get full show notes and more information here: https://safimedia.co/WO77 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Ever feel like coaching isn’t enough? Eleanor reveals that most women entrepreneurs need structure rather than more advice. She discusses how the coaching industry has evolved, emphasizing the importance of operating systems for sustainable growth. With tailored dashboards and metrics, founders can achieve calm scaling. Eleanor tackles the overload many face, urging a shift from endless reflection to actionable frameworks. Discover how coaching can transform into a performance tool within these systems, paving the way for the professionalization of women’s entrepreneurship.

Abagail Pumphrey, CEO of Boss Project and host of the Strategy Hour podcast, shares her expertise in co-branded partnerships that generate massive leads. She explains how brands can pay you to create lead-generating experiences, and dives into strategies like digital product pre-sales for validation. Abagail also reveals her plans to achieve financial freedom by age 44, emphasizing smart revenue allocation and partnering with advisors for long-term growth. This conversation is packed with actionable insights for entrepreneurs!

Discover why B2B deals are stalling and how economic factors are influencing buyer behavior. Tightened budgets and cautious CFOs are creating longer approval cycles. Eleanor reveals six key insights into buyer caution and four essential strategies to keep sales thriving. Learn to lead with ROI, adapt offers for risk-averse CFOs, and strengthen relationships with high-end buyers. Gain practical tactics to enhance confidence in investments and ensure buyers stay engaged through the challenging winter of 2025/26.

Do you feel the pressure to scale your business at lightning speed? Like if you're not doubling your revenue every year or building a massive team, you're somehow falling behind? In this episode, Eleanor sits down with online Pilates and health instructor, Jessica Valant, to explore her intentional approach to building a lean business. After experiencing burnout from managing a team of 19 in her brick-and-mortar studio, Jessica made a conscious choice to scale differently. Her journey from physical therapist to online entrepreneur reveals a different path to success - one that prioritizes sustainability over speed. Listen in this week to discover how setting clear boundaries around your time and energy can actually accelerate your business growth, why understanding every aspect of your business makes you a better leader when you do hire, and how making peace with your chosen pace creates the foundation for long-term success. Jessica's story proves that you can build a world-class business while being the room mom and finishing work by 2:30 PM. Get full show notes and more information here: https://safimedia.co/WO73 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

Revenue looks great on paper, but you still feel broke. This disconnect between what the numbers show and what your bank account reflects is one of the most frustrating experiences for women entrepreneurs. You're working harder than ever, your sales are growing, yet somehow there's never enough left over to feel truly secure or to invest in the things that would actually move your business forward. We so rarely have frank conversations about where money actually flows in our businesses. While the entrepreneurial world loves to talk about growing revenue and scaling teams, nobody's teaching you how to analyze whether your money is flowing through your business in a way that sets you up for profit or exhaustion. Listen in this week as Eleanor walks you through the margin stack framework: four critical cost allocations between revenue and profit that tell the complete story of your business health. You'll discover why growing revenue without proper profit architecture leads to resentment and burnout, and exactly which numbers reveal whether you're building wealth or just feeding an expensive machine. Get full show notes and more information here: https://safimedia.co/WO72 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

What if the most powerful marketing strategy for your business isn't happening on social media, but in small rooms with 25-50 people? This week, Eleanor is joined by CEO and co-founder of The Social Snippet, Kristina Bartold-Sorgota, who built a 7-figure agency with over 80 active clients using an unexpected approach: small, intimate events. She's mastered the art of building relationships first and letting business naturally follow, and she's here to tell you all about it. If you're tired of constantly feeding the algorithm without seeing results, this episode will show you a different path to growing your business - one meaningful connection at a time. Tune in to discover why organic social media should be a lead nurture tool, not a lead generator, and how Kristina strategically leverages in-person networking to accelerate business growth. She shares her exact framework for choosing which events to attend, how she follows up without being salesy, and why she never makes a direct pitch, even when someone explicitly needs her services. Get full show notes and more information here: https://safimedia.co/WO71 Connect with Eleanor on LinkedIn or Instagram: https://www.linkedin.com/in/eleanorbeaton/ https://www.instagram.com/eleanorbeaton/?hl=en

There's scaling advice, and then there's feminist scaling advice. And here's the truth: these two things are actually quite different. If you've ever received business advice that felt off, like it wasn't accounting for your full experience as a woman leader, there's a reason for that. In this week's episode, Eleanor is pulling back the curtain on why traditional scaling advice often falls short for women entrepreneurs, and what we really need to consider when building scalable businesses. Listen in this week to learn why gender matters deeply in scaling advice. As someone who has mentored over 750 women leaders, Eleanor has seen firsthand how transformative the right kind of scaling advice can be. If you're ready to scale without sacrificing yourself in the process, this episode is for you. Get full show notes and more information here: https://safimedia.co/WO70