Woman Owned: The Growth Podcast for Women Entrepreneurs The SIMPLE Podcast Strategy That Drove 55,000 Leads and $3M in Sales feat TERRI COLE
12 snips
Dec 16, 2025 
Terri Cole, a licensed psychotherapist, relationship expert, and author, reveals how she transformed her podcast into a lucrative venture. She discusses the importance of offering valuable free content and the power of a solid lead magnet, which garnered 55,000 leads and $3M in sales. Terri shares her efficient batching strategies for content creation while maintaining work-life balance. Additionally, she emphasizes values-driven marketing and her unique tech setup that allows for high-quality production from home. Tune in for insights on combining integrity with successful entrepreneurship!
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Therapist To Online Course Creator
- Terri Cole transitioned from a successful private therapy practice to online courses and podcasting to reach more people.
- Her first 12-week course sold 336 seats at $99.70 each, validating the business model.
Consistency Builds Authority Over Years
- Long-term consistency and patience compound into authority; Terri Cole credits 10 years and two weekly episodes for her reach.
- She emphasizes showing up and iterating based on audience feedback rather than quick shortcuts.
Make Each Episode A Lead Magnet
- Turn every solo episode into a lead-generation asset by attaching a valuable lead magnet and mentioning it in the show.
- Terri Cole used episode-specific guides to capture 55,000 leads (2019–2025) that generated $3M in revenue.
