
Woman Owned: The Growth Podcast for Women Entrepreneurs
Get inspired as Eleanor shares transparent insights about her own journey bootstrapping a media and coaching company from a $5K business loan to millions in revenue.
A practical business and leadership podcast for the established woman entrepreneur who wants to go from good to great. Woman Owned brings you case-study style interviews where leading entrepreneurs and CEOs share detailed breakdowns of specific growth strategies, how they implemented them and the financial results. Host Eleanor Beaton goes beyond pop psychology and woo to deliver hard-hitting insights on how social conditioning impacts women leaders and CEOs and what to do about it. Tune in weekly for practical growth playbooks on sales, marketing, wealth building and leadership.
This show holds over 1.6 million downloads and a global top 1% ranking.
Latest episodes

Mar 18, 2025 • 27min
How To Give Raises (Without Doling Out Participation Trophies)
Are you still giving out annual raises just because... well, that's what everyone does? Here's a hard truth: If you're handing out "participation trophy" raises, you're actively discouraging high performance in your business. In this week's episode of Woman Owned, Eleanor shares her simple 6-step system for giving raises that actually drive business growth and create a culture of excellence. Get full show notes and more information here: https://safimedia.co/WO42

Mar 11, 2025 • 41min
How She Bought, Scaled and SOLD a Public Affairs Agency feat. SARAH YOUNG
What would you do if, at 26 years old, you had the opportunity to buy the company you worked for? Would you take the leap? Or would the fear of failure hold you back? Today's episode features Founding and Managing Partner of Sandpiper Ventures, Sarah Young, who faced exactly this decision. With less than a year of experience at a public affairs agency, she and two colleagues decided to buy the company they worked for at the time. What followed was a remarkable journey of scaling the business from 7 employees to over 50, eventually leading to a successful sale to one of Canada's largest PR firms. Get full show notes and more information here: https://safimedia.co/WO41

Mar 4, 2025 • 42min
How She Built a 140K+ Audience Using Talking Head Videos feat. VICKI POLLACK
Want to know the secret behind building a loyal following of 140,000+ engaged followers who actually buy from you? This week's episode features Vicki Pollack, the straight-talking New Yorker who's revolutionizing how we think about social media presence and authentic communication online. She breaks down exactly how she used talking head videos to build her empire, sharing the psychological triggers, technical tips, and strategic insights that made her content impossible to scroll past. Get full show notes and more information here: https://safimedia.co/WO40

Feb 25, 2025 • 25min
Scaling Masterclass: 16 Key Data Points You Need to Know
Understanding what is truly needed at each phase of growth—and how to take the right action at the right time—can make all the difference in driving sales, profitability, and impact. In this episode, Eleanor shares 16 game-changing data points that put common growth challenges into perspective. You’ll learn the 16 key data points that highlight the developmental stages of a woman-owned business, common patterns that emerge, and the strategic actions needed to drive sustainable growth way into the future. Get full show notes and more information here: https://safimedia.co/WO39

Feb 18, 2025 • 51min
How RACHEL PEDERSEN Built a 10M+ Company on a 3M+ Audience
Building an engaged audience is the foundation of a successful business. But how do you actually monetize that audience effectively? As the founder of two highly successful businesses, a social media marketing agency, and an education company, Rachel Pedersen has cracked the code on audience monetization. Her unique background and hard-earned lessons make her the perfect guide. If you're ready to turn your audience into a profitable asset, you can't afford to miss this episode. Listen now and learn how to apply Rachel's proven strategies to your own business. Get full show notes and more information here: https://safimedia.co/WO38

Feb 11, 2025 • 19min
The Missing Role That Helped Me Build a $4.2M Sales Pipeline
What if there was a missing role in your sales process that could help you 3x your sales pipeline in under a year? In this week's episode, Eleanor reveals the key sales function that nobody talks about, but is absolutely critical to building a robust sales pipeline. By installing this role in Safi Media, we were able to grow our pipeline from $1.5M to $4.2M in less than 12 months. Tune in to discover what this game-changing role is and how you can implement it in your own business to dramatically increase your sales throughput and cash flow. Get full show notes and more information here: https://safimedia.co/WO37

Feb 4, 2025 • 34min
The “Community Teaching” Marketing Method That Made GLORIA CHOU $250K in Sales
Coming up with reliable strategies to get in front of qualified prospects is one of the most common challenges entrepreneurs face. In this episode, PR consultant Gloria Chou shares a powerful method she used to grow her audience, secure long-term partnerships, and generate over $250,000 in sales. Discover how Gloria leveraged her signature "CPR pitching method" (credibility, point of view, relevance) to speak in front of over 5,000 people, add thousands of subscribers to her email list, and create an evergreen webinar funnel that has produced 7-figures in revenue since 2020. Get full show notes and more information here: https://safimedia.co/WO36

Jan 28, 2025 • 26min
Behind the Scenes of Our MILLION DOLLAR MONTH Experiment
Have you ever wondered what it takes to generate a million dollars in sales in just one month? In this episode, I'm pulling back the curtain on my company's recent challenge to hit that ambitious goal. Tune in to hear the specific strategies and tactics we implemented in pursuit of a million dollar month, the results we achieved, and the key lessons learned along the way. Whether or not you have your sights set on seven figures, these insights can help you set the right goals for your business and develop a plan to reach them. Get full show notes and more information here: https://safimedia.co/WO35

Jan 21, 2025 • 56min
What It REALLY Takes to Build a 7 Figure Coaching Program Feat. JENN PIKE
Do you ever feel like you're doing everything right in your business, but still not seeing the results you want? You're not alone. Building a successful coaching program takes time, patience, and a willingness to iterate and experiment. But the payoff can be huge - just ask Jenn Pike, who built a seven-figure program from the ground up. In this episode, Jen shares her journey from personal trainer to successful online coach and entrepreneur. If you're ready to take your coaching business to the next level, this episode is a must-listen. Jen's insights and advice will inspire you to keep pushing forward, even when things get tough. Get full show notes and more information here: https://safimedia.co/WO34

Jan 14, 2025 • 29min
3 Reasons Why This Webinar Made $1.85m in 16 Months
Have you ever wondered what it takes to create a webinar that generates massive sales? In this episode, I'm pulling back the curtain on a single webinar that brought in $1.85 million over just 16 months. I'll break down the key elements that made this particular webinar so successful, from the strategic title to its place in the sales funnel to the power of demonstrating use cases. If you're looking to dial up your sales with webinars and workshops this year, you won't want to miss these insights. Get full show notes and more information here: https://safimedia.co/WO33