Woman Owned: The Growth Podcast for Women Entrepreneurs How To Keep Your Buyers Buying in Winter 2025/26 (Economic Outlook for Women Founders)
Nov 4, 2025
Discover why B2B deals are stalling and how economic factors are influencing buyer behavior. Tightened budgets and cautious CFOs are creating longer approval cycles. Eleanor reveals six key insights into buyer caution and four essential strategies to keep sales thriving. Learn to lead with ROI, adapt offers for risk-averse CFOs, and strengthen relationships with high-end buyers. Gain practical tactics to enhance confidence in investments and ensure buyers stay engaged through the challenging winter of 2025/26.
AI Snips
Chapters
Transcript
Episode notes
Buyers Are Exercising Caution
- Buyers are exercising caution across industries right now due to macro uncertainty.
- This translates into slower decisions and more scrutiny on purchases.
Sticky Inflation Drives ROI Demands
- Inflation remains sticky even after interest rate cuts, so buyers demand clear, quantified ROI.
- Link your offer to a specific payback window to overcome price resistance.
Labor Market Cooling Shifts Power
- A cooling labor market signals lower business confidence and shifts power to buyers.
- Expect slower approvals and larger buying committees for B2B deals.